Slide 1: Freelancer Webcast Presentation
For personal use only ASX Announcement | 31 July 2014 Freelancer Webcast Presentation Freelancer Limited (ASX:FLN) (Freelancer or the Company) provides the opportunity to listen to a webcast Company presentation with Matt Barrie, CEO & Chairman. To listen to the webcast presentation, please click on
Slide 2: Freelancer Limited Company Presentation
For personal use only Freelancer Limited Company Presentation 31 July 2014 Matt Barrie Chief Executive
Slide 3: The eBay of Services
The eBay of Services For personal use only 2
Slide 4: Example projects and contests
3D War Game Soldier By abbinjthomas Aus21 Logo for The Anderson Edge By nomiz009 AUS106 Flying Octopus Wallpaper By vilmango AUS32 3D CAD model for a yacht By SangitasD AUS293 = Website for Fresh Futures By Only1Design AUS2T7 3D Design for Golf Putter Head By CADWORK AUS202 Design Realistic Room By
Slide 5: 160 million jobs could be carried out remotely
For personal use only “160 million jobs, or about 11% of the projected 1.46 billion services jobs worldwide, could in theory be carried out remotely, barring any constraints in supply” * * McKinsey Global Institute, The Emerging Global Labor Market, Part I: The Demand for Offshore Talent in Services
Slide 6: Total available revenue opportunity $16+ billion per annum
For personal use only We estimate that Freelancer’s total available revenue opportunity is $16+ billion per annum 5
Slide 7: Tertiary educated labour supply in developing nations
For personal use only The tertiary educated labour supply in developing nations is ~370 million people 6
Slide 8: Industry Drivers
7 For personal use only INDUSTRY DRIVERS
Slide 9: The other 60% of the world's population are about to join the Internet
For personal use only The other 60% of the world’s population are about to join the Internet. 8
Slide 10: It's 2014: The other five billion are connecting
It’s 2014 The other five billion are connecting at a tremendous pace For personal use only Internet Users by Development Level 2003-2013E ● World population1: 7,144,000,000 ● Number on the Internet2: 2,405,518,376 (33.7%) Worldwide Internet Growth 2000-122 North America Oceania The other 5,000,000,0
Slide 11: Developing world self-educating to raise socio-economic status
Developing world self-educating to raise socio-economic status The wealth of human knowledge is available online For personal use only 81% of users of top 10 US sites are already foreign1 ● The other 5 billion people live on $10 a day or less ● The first thing they are looking to do online is raise
Slide 12: Freelancer profile example
freelancer Rate: $5.00 USD/hour Overview Feedback Portfolio Enamul Haque Social Media Marketer Username: anamul12 8 [c) (2) e Sy VERIFIED] Location: Meherpur, Bangladesh i Member since: December 2009 HI! This is Anamul, a Social Media Marketing specialist. My intention is to work hard to satisfy per
Slide 13: Software is eating the world
Software is eating the world “We are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy”1 For personal use only ● Every industry is being disrupted rapidly, and becoming Advertising dominated by soft
Slide 14: The world is repeating itself years later
The world is repeating itself 20 years later Developed Developing For personal use only World World Products Services 13
Slide 15: Company Overview
14 For personal use only COMPANY OVERVIEW
Slide 16: Empowering entrepreneurs, globally
Empowering entrepreneurs, globally For personal use only SMEs, startups, Large, high quality, entrepreneurs, on-demand consumer entrepreneurial employers workforce
Slide 17: Marketplace growth
Marketplace growth Exponential growth in registered users, projects and contests posted For personal use only Total registered users1 5,000,000 Total projects & contests posted1 9,000,000 (excludes Warrior Forum & Fantero) 8,000,000 Freelancer.com population overtakes Sweden 4,000,000 7,000,000 As a
Slide 18: Marketplace liquidity
Marketplace liquidity Number of bids on projects Number of entries in contests For personal use only Actual completed projects Actual contest entries 17
Slide 19: Freelancer's Online Economy (Feb 2014)
Freelancer’s Online Economy (Feb 2014) For personal use only Note: The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher 18 dollar volume of work. White dots indicate th
Slide 20: Freelancer's Online Economy (May 2014)
Freelancer’s Online Economy (May 2014) For personal use only Note: The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher 19 dollar volume of work. White dots indicate th
Slide 21: Global, and growing regional websites and supported languages
Global, and growing 40 regional websites 32 supported languages North America Europe Asia Pacific Latin America Afrikaans Français Português For personal use only हिन्द US (International) United Kingdom Australia Argentina বাাংলা Română Canada European Union New Zealand Brazil Jamaica France Hong Kon
Slide 22: Marketplace dynamics
Marketplace dynamics “Every job, every country, every language, every currency, at any time” For personal use only Top country sources for project & contests in FY131 ● Over 700 job categories as diverse as Aerospace Engineering, Biotechnology, Sales, Manufacturing, 25% Mechanical Engineering, etc.
Slide 23: Revenue model
Revenue model Freelancer’s revenue is generated from users posting jobs – as a project (outsourcing) or a contest (crowdsourcing) For personal use only ● For employers it’s free to post a project, free to review bids, free to talk to freelancers and review samples of work – 0-3% project commissions
Slide 24: Stellar revenue growth
Stellar revenue growth Net revenue accelerated +77% in FY13, gross margin ahead of prospectus forecast For personal use only Net Revenue (A$m) and Gross Margin (%)1 20 18.8 18 100.0% ● Year on year monotonic acceleration in revenue 87.4% 87.6% growth FY10-13 86.7% 16 82.6% 80.0% ● Year on year monot
Slide 25: Gross payment volume
Gross payment volume Gross Payment Volume1 (GPV) growth of +66% and improved take rate2 in FY13 For personal use only Gross Payment Volume1 (A$m) and Take Rate2 (%) 90 84.4 ● Year on year monotonic acceleration in GPV 25.0% 80 22.2% 20.9% growth FY10-13 ● Year on year monotonic improvement in take r
Slide 26: Group financial highlights
Group financial highlights Focus on re-investment in product development, user experience, user/project acquisition and customer service For personal use only (A$m) FY10 FY11 FY12 FY13 31 Dec y/e Actual1 Actual1 Actual Actual Net Revenue 4.7 6.5 10.6 18.8 ● Strong track record of revenue growth grow
Slide 27: Summary balance sheet
Summary balance sheet Strong balance sheet For personal use only (A$m) FY12 FY13 Change 31 Dec FYE Actual Actual (%) Cash and cash equivalents 9.7 24.4 152% ● Total cash at year end of $24.4m after IPO proceeds in November 2013 Trade and other receivables1 1.4 2.3 66% Other current assets 0.3 0.4 23
Slide 28: How big is the market?
For personal use only HOW BIG IS THE MARKET? 27
Slide 29: Estimated demand for Web Design services
Estimated demand for Web Design services Freelancer’s global web design revenue opportunity estimated as $1.8 billion per annum ($8.2b GPV) For personal use only ● Web design in the US alone is US$20 billion industry (2013)1 ● Wages constitutes US$11.6 billion of this ● >50% of software engineering
Slide 30: Estimated demand from Small Businesses
Estimated demand from Small Businesses Global small business revenue opportunity estimated as $16.7 billion per annum (388 million projects, $75.3b GPV) For personal use only ● There are about 28 million small businesses in the US 420-510 million – 22 million of these are informal non-employers MSME
Slide 31: Estimated demand from Consumers
Estimated demand from Consumers Engaged active users on major product marketplaces are low hanging fruit for online services. Major product marketplaces as a proxy of consumer demand indicates TAM of $17.3b (400m projects, $77.7b GPV) For personal use only Taking GPV of ~200 million active ~128 mill
Slide 32: Estimated supply of professional labour in the developing world
Estimated supply of professional labour in the developing world 370 million people, or 10% of the 3.7 billion working age population in the developing world have a tertiary qualification For personal use only ● 2010 global working age population: 3.7 billion, labour force: 2.9 billion1 Educational a
Slide 33: Total Available Market
Total Available Market For personal use only $16b+ TAM 370,000,000 workers 32
Slide 34: Freelancer's $16b+ opportunity is driven by
For personal use only Freelancer’s $16b+ opportunity is driven by: • the significant wage differential between the developed & developing world; • opening up of new demand as labour services pricing drops; and • increasing labour supply driven by Internet penetration & education 33
Slide 35: For personal use only
34 For personal use only
Slide 36: The #1 Internet Marketing Forum & Marketplace
The #1 Internet Marketing For personal use only Forum & Marketplace Since 1997 #261 biggest website globally #155 biggest in the USA* 787,984 Internet Marketers * 35 * Source: Alexa.com 30th July 2014
Slide 37: Warrior Forum testimonial: Brian Dean
“The #1 site for launching a For personal use only product, or selling a product or service on the Internet” Brian Dean Founder of Backlinko and SEO Expert Warrior since 2012. 36
Slide 38: Warrior Forum testimonial: Igor Kheifets
“I've been making money online on Warrior Forum for years where For personal use only I’ve launched products & services that have collectively brought in seven figures” Igor Kheifets, CEO Success Stream Mentors and List Building & Solo Ads Master Warrior since 2008. 37
Slide 39: Warrior Forum
Warrior Forum The #1 Internet Marketing Community since 1997 For personal use only ● Started by Clifton Allen Says, Jr. in 1997 (17 year history), a pioneer in niche marketing ● Over 7,400,000 posts in 565,000 threads covering areas including: – Internet Marketing, Social Media, eCommerce, Growth Ha
Slide 40: Marketplace (Warrior Special Offers)
Marketplace (Warrior Special Offers) The World’s Largest Internet Marketing Marketplace - The #1 Place to Launch a Product or Service Online For personal use only ● Buy & sell products and services ● Hire freelancers and offer services for hire ● Buy & sell complete websites and domains ● Web hostin
Slide 41: Introducing..
For personal use only Introducing..
Slide 42: Warrior: Earn as an affiliate
V/ARRIOR Earn as an affililate WARRIOR
Slide 43: Warrior Payments
Warrior Payments Integrated payments system for selling products & services online For personal use only ● Manage product sales and product delivery with integrated analytics and distribution to a global network of affiliates ● Create a payment button for your offer which incorporates detailed track
Slide 44: Warrior Payments: analytics and financial dashboard
Warrior Payments Integrated analytics and financial dashboard For personal use only ● Detailed analytics track your sales and affiliates ● Create urgency and reward customers who take action through dime-sale (prices increase after X sales), time-sale offers (price increases after X hours) ● Follow
Slide 45: Warrior Payments: affiliate network distribution
Warrior Payments Integrated distribution to affiliate network and commission management For personal use only ● Offers are automatically listed in a marketplace where affiliates compare conversions ● Affiliates can see the analytics about your product and request their own unique links to sell ● Aff
Slide 46: Warrior Affiliate Network
Warrior Affiliate Network The easiest way to make money online For personal use only ● Find products and offers most suitable for you to promote to your network ● Filter by the number of sales, conversion rate, customer feedback, reviews ● Get up to 100% commission paid straight into your account ●
Slide 47: Learn from Legends
Learn from Legends ● Weekly live streaming from the world’s best entrepreneurs and marketers, archived in the War Room For personal use only Noah Kagan Rand Fishkin Brian Dean Matt Bacak #30 Facebook, #4 Mint.com Cofounder, Moz.com Founder, Backlinko 2010 Internet Marketer of the Year Chief Sumo, Ap
Slide 48: The War Room
The War Room Elite private discussion group for entrepreneurs & marketers For personal use only ● Access secrets shared by the world’s top entrepreneurs & marketing experts ● Hours of Q&A video recordings from experts across every field ● Access free product & special deals not available anywhere el
Slide 49: Warrior demographics
Warrior demographics For personal use only 48
Slide 50: Warrior Forum testimonial: Martin Salter
“Thanks to Warrior Forum I already: • Made my first sale For personal use only • Made my first $10,000 • Made my first $1 million • Learnt a #*amp; load • Made some (read: many) great friends • Became a work at homer Retired from the school of hard jobs!” Martin Salter Video Marketer. Warrior since 20
Slide 51: Freelancer Android Messenger App
Freelancer Android Messenger App Stay in touch with your projects while you’re on the go For personal use only 50
Slide 52: Freelancer Android Messenger for Android Wear
Freelancer Android Messenger for Android Wear James Bond style voice-to-text communications from your watch in any language using the Google API For personal use only 51
Slide 53: Beautiful product
52 For personal use only Beautiful product
Slide 54: Example contest designs
Design A Logo for a Web Development Company By jummachangezi Ausea go Design for Chick with Stix By taniaoe AUS108 Design a Website Mockup By edbryan AUSIK General's Caricature By ysfworks AUS64 Logo Design for Appcade By NataliaFaLon Office Room Design By shohagss ‘Aust92 =x Design a Logo for PCCra
Slide 55: Example contest designs
Design a Logo for Fashion Startup By alexandracol AUS106 Logo for Artist ly By entben12 AUS213 Ninja Character And His Enemy . JUEL Lion T-shirt Design By, MyPrints AUus427 u Website Design for Volante By Charlypr By WebsiteFast AUs32 AUSIK ‘8 aquask' — Design a Logo for iPad Application By graphics
Slide 56: Website for Fresh Futures
Website for Fresh Futures For personal use only Source: https://www.freelancer.com/projects/Graphic-Design-Website-Design/Design-Website-Mockup.5497032.html 55
Slide 57: Label for a wine bottle
Label for a wine bottle For personal use only Source: https://www.freelancer.com/projects/Graphic-Design-Corporate-Identity/Muscrats-Label.html 56
Slide 58: Contest for rendering of a boy's room
Contest for rendering of a boy’s room For personal use only 57 Source: https://www.freelancer.com/contest/Design-Realistic-Room-61667.html
Slide 59: Contest entry #44 for Design Realistic Room
58 Contest entry #44 for Design Realistic Room Freelancer: mvmoris See all fans Final_Boy Final render for Boy room Post a Contest like this! Report Entry Next Contest Enty +
Slide 60: Contest for apricotseeds.co.nz website
Contest for apricotseeds.co.nz website For personal use only Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html 59
Slide 61: apricotseeds.co.nz website
apricotseeds.co.nz website For personal use only Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html 60
Slide 62: Design for a new pool toy
Design for a new pool toy For personal use only 61
Slide 63: Online Pool Toy Business
apricotseeds.co.nz website For personal use only Online Pool Toy Business Swan Design Contest $450 Packaging Contest $100 Website $250 A business 100% built on Freelancer! FOB $16/unit Sell $99/unit $1200 / day in sales You are only limited by your imagination! 62
Slide 64: Global leader
Global leader For personal use only Source: Google Trends 63 http://www.google.com/trends/explore#q=freelancer.com%2C%20odesk.com%2C%20elance.com
Slide 65: Exceptional community
For personal use only EXCEPTIONAL COMMUNITY 64
Slide 66: Bangladesh
65 For personal use only Bangladesh
Slide 67: Bangladesh
66 For personal use only Bangladesh
Slide 68: Bangladesh
67 For personal use only Bangladesh
Slide 69: Pakistan
68 For personal use only Pakistan
Slide 70: Nepal
69 For personal use only Nepal
Slide 71: India
70 For personal use only India
Slide 72: Philippines
71 For personal use only Philippines
Slide 73: Important notice and disclaimer
Important notice and disclaimer This presentation has been prepared by Freelancer Limited (ACN 141 959 042) (Freelancer or the Company). The information contained in this presentation is current at the date of this presentation. The information is a summary overview of the current activities of the