New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Investor Day (2025)
37 slides from New Wave Group Ab Class B's investor day presentation, Nov 6, 2025
Slide 1: Craft
CRAFT:
Slide 2: Stefan Persson, CEO Craft
STEFAN PERSSON VD, CRAFT
Slide 3: Five decades on the run.
Five decades on the run.
Slide 4: We began fighting the cold and wet in 1977.
We began fighting the cold and wet in 1977.
Slide 5: Turning a Swedish outsider into a player on the global arena.
Turning a Swedish outsider into a player on the global arena.
Slide 6: Future Goal: 400 MEUR
Future 20 30 Goal: 40 0 MEUR
Slide 7: Slide 7
Slide 8: Key Markets
KEY MARKETS Germany Norway Denmark Sweden Benelux Canada USA
Slide 9: Business plan per business areas
ati Seren 0 CRAFT Business plan per Business areas Retail - wholesale Footwear Corporate
Slide 10: Business areas
ati Seren 0 CRAFT Business areas E-com Retail - wholesale Footwear Club Corporate
Slide 11: E-com, Today and Tomorrow
no CRAFTi: E-com, Today. Full year 2024 E-com, Tomorrow. 2030
Slide 12: E-com. Why
E-com. Why
Slide 13: E-com. How
E-com. How Intron Sle Maetng 2025 _Binalifend ae ootweareads é bn od 4 ~~ Teamleads= business
Slide 14: Business areas
ati Seren 0 CRAFT Business areas E-com Retail - wholesale Footwear Club Corporate
Slide 15: Retail, Tomorrow. 2030
Retail, Tomorrow. 2030 beast acti Maybe You dont, | x 40% of total
Slide 16: Retail. Why
Retail. Why Ped
Slide 17: Retail. Where
Intron Sle Maetng 2025 Retail. Where NWG Companies ey, G, North America
Slide 18: Long living styles
Intron Sle Maetng 2025 Long living styles
Slide 19: Business areas
ati Seren 0 CRAFT Business areas E-com Retail - wholesale Footwear Club Corporate
Slide 20: Footwear. Today and Tomorrow
Footwear. Today. Full year 2024 Footwear, Tomorrow. 2030 Approx. 5% of total aw i “
Slide 21: Footwear. Why
CRAFTi: Footwear. Why 1. The Running gear market is one of 2. Running is global 3. Success in Footwear correlates the highest valued industries among with larger Cap Value sports retail globally.
Slide 22: Running is global.
Craft Footwear presentation Running is global.
Slide 23: Running is the most popular individual sport activity
Craft Footwear presentation Running isthe most popular individual sport activity. The Running gear marketis one of the highest valued industries among sports retail globally. RUNNING WAS THE MOST POPULAR SPORT - AND IT’S GROWING Running saw the most uploads in 2023, and more and more athletes are mo
Slide 24: Google Trends running search interest
@ Running shoes @ Running shorts © Running t-shirt ef Waggtilljamrareise Sdkterm Sdkterm Sokterm Over hela variden ¥ Senaste 30 dagarna ¥ Alla kategorier ¥ Webbsokning ¥ Intresse over tid @ 4 Oo < Genomsnitt 18 jan 27 jan 5 feb. 14 feb. *Google Trends 240218
Slide 25: Our latest innovation for our oldest tradition.
Our latest innovation for our oldest tradition.
Slide 26: Footwear. Where
Intron Sle Maetng 2025 Footwear. Where NewLive C P R ie) U Pxterneiee distributonss. * Nordics * Benelux *Dach * North America °*UK * Asia * Latin America * South Europe
Slide 27: Business areas
Business areas E-com Intron Sle Maetng 2025 Retail - wholesale Footwear Corporate
Slide 28: Club, Tomorrow. 2030
Intron Sle Maetng 2025 Club, Tomorrow. 2030 49% of total feVenue
Slide 29: Club. Why?
Club. Why? € VewNiwe
Slide 30: Club. Where
Intron Sle Maetng 2025 Club. Where ordics * Benelux ;, } * Dach A, Gi . Newiawe sh G R ie) U ly New Markets: Only NWG os Ireland Companies pan p * Canada > Italy
Slide 31: Club. How
Intron Sle Maetng 2025 Club. How 2030 "The best club supplier in the world” af ONVINI
Slide 32: Club. How
Slide 33: Business areas
ati Seren 0 CRAFT Business areas E-com Retail - wholesale Footwear Club Corporate
Slide 34: Corporate. Tomorrow. 2030
Intron Sle Maetng 2025 Corporate. Tomorrow. 2030
Slide 35: Corporate. Where
Corporate. Where yy, VewNinve G R [@) U P Only NWG Companies * Nordics * Benelux * Dach * USA
Slide 36: Corporate. Why
ati Seren 0 CRAFT Corporate. Why
Slide 37: Craft
CRAFT: