Snipp Interactive Inc. · TSXV:SPN
Snipp Interactive — Investor Presentation (June 2015)
22 slides from Snipp Interactive's investor presentation, June 2015
Slide 1: Investor Overview - June 2015
INVESTOR OVERVIEW - JUNE 2015 SNIPP INTERACTIVE INC. TSX:V SPN
Slide 2: Disclaimer
DISCLAIMER This presentation is not, and nothing in it should be construed as, an offer, Some of the financial information included in this presentation is preliminary, forward-looking, invitation or recommendation in respect of Snipp Interactive Inc.’s securities, or an unaudited and subject to rev
Slide 3: We Are Chasing a $800B USD Market
WE ARE CHASING A $800B USD MARKET • The global advertising market is estimated at $800B annually So far, we’ve only attacked $80B of that market – the promo marketing segment • But…our platform is increasingly becoming relevant to attack the remaining $720B We are in the privileged position of h
Slide 4: Getting to a Billion Dollars Requires...
GETTING TO A BILLION DOLLARS REQUIRES… A GREAT team…not a good team but a GREAT TEAM (like ours!) A BIG IDEA…ours is $800B big and a historical industry problem AWESOME investors! So thank you but we need more of you.. 4
Slide 5: We Are Snipp
WE ARE SNIPP MANAGEMENT Atul Sabharwal Ritesh Bhavnani Founder, CEO Founder, Chairman “Little bit of this & that” “The Product Visionary” Baris Karadogan EVP of Reward Solutions Wilson Bell “All things incentives” 2007 Chief Technology Officer “The Builder ” 2015 2008 Adam Doran MD- UK “Replicating
Slide 6: We Have a Strong Board to Protect Investors
WE HAVE A STRONG BOARD TO PROTECT INVESTORS BOARD All Committees run by independents Michael Dillon Ram Ramkumar Conrad Swanson EVP, Colangenlo 25+ Years Public Market Experience Director of several publicly Omnicom Group on TSX & NASDAQ listed companies Atul Sabharwal Ritesh Bhavnani Founder, CEO F
Slide 7: Snipp Inc. The Company Today
SNIPP INC. THE COMPANY TODAY WE USE DATA FROM TRADITIONAL MARKETING PROMOTIONS TO SOLVE THE $800B ADVERTISING “MEASUREMENT” PROBLEM 85 EMPLOYEES IN NORTH AMERICA, EUROPE & INDIA 35% OR G A N I C G R O W T H I N F Y 2 0 1 2 70% ORGANIC GROWTH IN FY 2013 309% ORGANIC GROWTH IN FY 2014 962% ORGANIC GRO
Slide 8: Our Expertise Comes from Experience
OUR EXPERTISE COMES FROM EXPERIENCE 8
Slide 9: Snipp's Data Solves Complex Problems for Fortune 500 Companies
SNIPP’S DATA SOLVES 3 COMPLEX PROBLEMS FOR FORTUNE 500 COMPANIES Questions a brand manager or agency has no answers for today! 1. What, Where & Why Did You Buy My Product? 2. Can I Keep My Customer Happy? 3. What Advertising Works For Me? OUR MISSION IS TO HELP BRANDS SOLVE THEIR ADVERTISING MEASURE
Slide 10: Advertising Has a Measurement Problem
ADVERTISING HAS A “MEASUREMENT” PROBLEM HALF THE MONEY I SPEND ON ADVERTISING IS WASTED; THE TROUBLE IS I DON’T KNOW WHICH HALF” - JOHN WANNAMAKER Advertising 1.0 Advertising 2.0 Advertising 3.0… Mass Media Search + Social “The Holy Grail” “I think you saw, “I know you clicked, “I know you bought my
Slide 11: No Advertising Medium Wants to Measure Purchase
NO ADVERTISING MEDIUM WANTS TO MEASURE PURCHASE - IT THREATENS THEIR CORE BUSINESS! Traditional Digital Liked, Pins, Tweets, Clicks etc… Loyaltylab Aimia, CrowdTwist, Maritz PunchTab 11
Slide 12: Our Story So Far Proves the Problem Exists
OUR STORY SO FAR PROVES THE PROBLEM EXISTS BALANCING GROWTH AND DELIVERY 2012 2013 2014 2015 $3.70MM in Q1 2015 only! $3.56MM Revenue $0.87MM $0.5MM Full Time 8 10 48 48 Employees Average $7,000 $7,796 $25,000 $30,000 YTD Campaign Size Company Concept Build Test Grow Phase 12
Slide 13: Snipp's Platform
SNIPP’S PLATFORM PURCHASE DATA WE COLLECT IS EXTREMELY VALUABLE AS IT ENABLES BRANDS TO LEARN MORE ABOUT AND ADAPT TO CONSUMER BEHAVIOR (E.G., X, Y, AND Z MARKETING CHANNELS ARE MOST EFFECTIVE IN ACHIEVING GOAL A) Confirm transaction (purchase and non-purchase) validity via: Today Validate Convert c
Slide 14: Platform Flexibility
PLATFORM FLEXIBILITY CLIENTS LOVE OUR PLATFORM BECAUSE OF ITS ABILITY TO RUN ANY TYPE OF PROMOTION. THE MORE PROMOTIONS THEY RUN, THE SMARTER THE DATA BECOMES iR MESSAGING AND MOBILE WEBSITES PROMOTIONS RECEIPT REWARDS AND TURNKEY AND CONTEST PROCESSING IMAGE RECOGNITION RESPONSE AND APPS INCENTIVES
Slide 15: Multiple Use Cases
MULTIPLE USE CASES VIDEO #1 CORE ENGINE TO LEARN MORE ABOUT SNIPPCHECK HTTPS://VIMEO.COM/66741682 VIDEO #2 REBATE APPLICATION TO LEARN MORE ABOUT SNIPPREBATES HTTP://REBATESVIDEO.SNIPP.COM VIDEO #3 LOYALTY ENGINE TO LEARN MORE ABOUT SNIPPLOYALTY HTTP://LOYALTYVIDEO.SNIPP.COM 15
Slide 16: We Make Money in Many Different Ways
WE MAKE MONEY IN MANY DIFFERENT WAYS MULTIP LE REVENUE MO DELS TODAY…MORE TOMORRO W TODAY…From the $80B TOMMOROW…From the $800B Campaign Fees Platform Integration Fees License fees Custom Data Analysis Fees Pay Per Snipp Fees Media Acquisition & Placement Reward Acquisition Fees Strategic Consulting
Slide 17: Snipp's Evolution from FY14 to FY15
SNIPP’S EVOLUTION FROM FY14 TO FY15 OUR NEW PRODUCTS AND GEOGRAPHIES ENABLE US TO ATTRACT NEW CLIENTS AND CAPTURE A LARGER S H A R E OF E X I S T I N G C L I E N T S ’ M A R K E T I N G S P E N D New Revenue 1 2 3 Less Reliant on Geographic Streams Project Revenue Expansion NEW PRODUCTS NEW PRODUCTS
Slide 18: What Will the Future Bring
WHAT WILL THE FUTURE BRING SNIPP’S SOLUTIONS ARE EFFECTIVE ACROSS MANY DIFFERENT INDUSTRIES REBATES TRADE S … PRO MOTIONS N C IE A GE S & N D RETAILERS (LOYALTY) B RA NE W FUTURE VERTICALS… AD TECH B2B + NEW GEOGRAPHIES… ADDI TION PLATFORMS AL PR STR ODUC ATE TS… GIC COUPON ACQ COMPANIES UIS ITIO NS
Slide 19: A Glimpse of the Future...
A GLIMPSE OF THE FUTURE… • We announced this quarter the acquisition of Hip Digital Inc., leading promotion marketing rewards platform based in Silicon Valley • FY 2014 Revenue was $5.8MM (Unaudited), 75% Gross Margin, Cash Flow + • All Stock Deal with 64% of total consideration dependent on 2015-20
Slide 20: Hip Gives Snipp Deep Vertical Integration and Horizontal Market Share
HIP GIVES SNIPP DEEP VERTICAL INTEGRATION AND HORIZONTAL MARKET SHARE Robust Rewards Catalog Less than 10% customer overlap Margin Enhancement! Revenue Enhancement! 20
Slide 21: Strategic Acquisitions Have a Large Potential Going Forward
STRATEGIC ACQUISITIONS HAVE A LARGE POTENTIAL GOING FORWARD • Promotions and incentive marketing industry highly fragmented with significant opportunity to roll-up sub-scale companies to better serve large brands on a global basis • Increasing industry recognition in the US of Snipp’s ability to mon
Slide 22: Summary - Focussed on Profitable Growth
SUMMARY – FOCUSSED ON PROFITABLE GROWTH SNIPP IS POISED TO CONTINUE ITS RAPID GROWTH 1. Product innovation and new solutions 2. Multiplier effect of increased sales force 3. Addition of long term licensing and services contracts 4. Increasing profitability of each relationship 5. Opportunities to me
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