Snipp Interactive Inc. · TSXV:SPN
Snipp Interactive — 2017 Refresh: The State of Innovation in Alcohol Marketing (Webinar)
29 slides from Snipp Interactive's conference presentation, 2017
Slide 1: 2017 Refresh: The State of Innovation in Alcohol Marketing
I WEBINAR 2017 REFRESH: THE STATE OF INNOVATION IN ALCOHOL MARKETING 1
Slide 2: Today's Presenters
TODAY’S PRESENTERS Carlos Dunlap-Beard Russell Pantek VP, Loyalty Solutions & Director of Sales Business Development 2
Slide 3: About
ABOUT We take brands along the full continuum from a single promotion to an ongoing loyalty initiative. 3
Slide 4: Agenda
AGENDA PACKAGING INNOVATIONS CELEBRATING EXPERIENCES MOVING TO MICRO SATISFYING THE RETAILER BEST PRACTICE CHECKLIST & QUESTIONS 4
Slide 5: Packaging Innovations
PACKAGING INNOVATIONS 5
Slide 6: Why Packaging?
WHY PACKAGING? Two thirds of alcohol buyers indicate paying attention to package format. 64% pay attention to label design, meaning packaging is more than simply the thing that holds what’s inside. When it comes to being satisfied with a product, the average consumer ranks the products packaging alm
Slide 7: 3 Packaging Points You Can't Ignore
3 PACKAGING POINTS YOU CAN’T IGNORE Create a Drive Engagement Balance Technology Craft Vibe on the Shelf with Lifestyle 7
Slide 8: Diageo: Smart Bottles
DIAGEO: SMART BOTTLES 8
Slide 9: Keystone Light: Gamified Tech
KEYSTONE LIGHT: GAMIFIED TECH 9
Slide 10: Celebrating Experiences
y CELEBRATING EXPERIENCES | ANY he i (a ry, ai |. (aii enoies dese a sind dicen Saab 2 | yf SNIPPF | WEBINAR —_ | Le 10
Slide 11: Past vs. Present
PAST VS. PRESENT How Consumers Engage EARLIER NOW Restaurants At home Pubs Music festivals Stores Food festivals Sports events 11
Slide 12: It's All About Experience
IT’S ALL ABOUT EXPERIENCE How do consumers new environments translate into experiences? At Home Lifestyle Brewing/Mixing Integrations 80% of DIY brewing/ Millennials are44% mixing suppliers have more likely to agree that seen an explosion of sales they live a lifestyle that over the last three years
Slide 13: Busch Bucks – Rewarding Lifestyle
BUSCH BUCKS – REWARDING LIFESTYLE CHALLENGE • Anheuser-Busch wanted to incentivize sales and build loyalty through brand engagement and rewards for their Busch Beer brand. SOLUTION • Loyalty program incentivizing purchase and non purchase behavior • Integrated SnippCheck & SnippLoyalty platform • Co
Slide 14: Pinnacle Vodka Cocktail Recipe Mobile Engagement Promotion
PINNACLE VODKA COCKTAIL RECIPE MOBILE ENGAGEMENT PROMOTION CHALLENGE • Pinnacle wanted to build awareness and consumption of its different Vodka flavors SOLUTION • Consumers could text their favorite flavor from 45 different Pinnacle Vodka flavors to 811-811 to receive a free recipe for a mixed drin
Slide 15: Moving to "Micro"
MOVING TO “MICRO” i= . “Fo- F SNIPP# | WEBINAR 15
Slide 16: Micro Is a Big Deal
MICRO IS A BIG DEAL As of the end of The Brewers In one month, an 2016 - every 1.2 Association American DAYS a new believes that craft purchases 3.6 craft brewery could potentially different brands of opened its grab a 20% craft beer. For doors in the US. market volume more passionate share by 2020.
Slide 17: 3 Reasons to Explain the Growth of Micro
3 REASONS TO EXPLAIN THE GROWTH OF MICRO Authenticity Quality vs. Quantity Experience-driven 17
Slide 18: Innis & Gunn: Virtual Reality
INNIS & GUNN: VIRTUAL REALITY 18
Slide 19: How Can Big Brands Win Back Micro Fans
HOW CAN BIG BRANDS WIN BACK MICRO FANS Adjust your packaging Remind consumers of quality Collect as much data as you can Create a whole new brand Create authentic, experience-driven activations 19
Slide 20: Quality vs. Quantity, Authenticity/Lifestyle, Experience
Quality vs. Quantity Authenticity/Lifestyle Experience 20
Slide 21: Satisfying the Retailer
SATISFYING THE RETAILER 21
Slide 22: How Loyalty Programs Are Key for Retailer Satisfaction
HOW LOYALTY PROGRAMS ARE KEY FOR RETAILER SATISFACTION FINDINGS Alcohol specific retailers and grocery stores are the main retail categories. IMPLICATIONS Loyalty programs for alcohol specific $ retailers may become a normalized business cost. 22
Slide 23: What Do These Programs Look Like?
WHAT DO THESE PROGRAMS LOOK LIKE? No one right Keep it What is the way to targeted total value structure a proposition? program 23
Slide 24: Total Wine & More
TOTAL WINE & MORE Total£Wine wal? Wine vine Spits Seer Acconones More Coa EAI 9 var nore Towanda. is Po MEMBERSHIP LEVELS 666 Less than 5,000 5,000 - 25,000 More than 25,000 points* per year points* per year points* per year Record of Past Purchases v WA v Member-Only Specials v Discounts on. Produc
Slide 25: Receipts Totals
Receipts Totals By Store Name 25
Slide 26: Best Practice Checklist
BEST PRACTICE CHECKLIST 26
Slide 27: Checklist
CHECKLIST ✓ Focused and Aligned ✓ The Right Stuff • Know your purpose • Incorporate brand passion • Obtain executive • Inventory your assets sponsorship • Be unique • Ensure internal alignment – Differentiate from • Secure subject matter competition expertise – Use the attributes of your brand • See
Slide 28: Checklist (Contd.)
CHECKLIST (CONTD.) ✓ Treat It Like Any Other Investment • Run the numbers – Do the projections check out? – Will the program break even in 10 -14 months? – Is the return greater than 2:1 in the 3rd year? – Do the rewards and benefits investment outweigh the operational costs in year 2? • Make it int
Slide 29: Questions
QUESTIONS I WEBINAR lets.talk@snipp.com 29
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