Slide 1: FY15 Results Presentation
For personal use only FY15 Results Presentation | ASX:PPL 28 August 2015 ?+
Slide 2: Contents
Contents For personal use only Overview 3 Highlights 7 Financial Results 8 Strategy and Growth 13 Industry Overview 16 The big opportunity 19 Financial attributes 28 Contact details 30 Appendices 31 2 FY15 results presentation - August 2015
Slide 3: About Pureprofile
For personal use only About Pureprofile Pureprofile Limited (Pureprofile) is a profile marketing and insights technology company. It enables consumers to create, manage and enrich their online profiles. These profiles are then monetised with global brands, publishers and advertisers using proprietary
Slide 4: Pureprofile overview
Pureprofile overview For personal use only Founded in 2001 5 billion display ads bought and sold Established as early pioneer in market research and programmatically each month technology (patents lodged 2001 & 2003) Sparc has significant experience and is a major trader in the programmatic media spa
Slide 5: Board and senior management
Board and senior management For personal use only Fred Swaab Cliff Rosenberg Andrew Edwards Non-Executive Chairman Non Executive Director Non Executive Director Chairman of Swaab Attorneys Current MD of LinkedIn Chairman & CEO, UK & Founding Director of Pureprofile NED Nearmap Ltd President, Central E
Slide 6: Growing global blue-chip client base
Growing global blue-chip client base For personal use only 6 FY15 results presentation - August 2015 6
Slide 7: FY15 business highlights
FY15 business highlights For personal use only Sparc Media Acquisition Agreement with News Corp New Zealand Alliance Strategic alliance with Successful acquisition of Pureprofile powers News Landmark agreement signed ProductReview.com.au Sparc Media upon Connect product. Part of with AA Smartfuel, on
Slide 8: Strong revenue growth
Strong revenue growth For personal use only Revenue $A $30m $28m Exceeded prospectus forecast by $26m $1.1m to $21.7m +$1.1m above $24m prospectus Strong revenue growth: 26% pcp FY14 $22m $20m Good momentum for FY16 $18m $16m $14m $12m $10m FY12A FY13A FY14A FY15A FY16F 8 FY15 results presentation -
Slide 9: FY15 financial highlights
FY15 financial highlights For personal use only Forecast pro forma revenue exceeded by $1.1m Pro-forma revenues of $21.7m exceed prospectus forecast of $20.6m Pro forma operating EBITDA of $0.6m Company achieves $0.6m operating EBITDA vs. $0.3m prospectus forecast Gross profit margin exceeded foreca
Slide 10: FY15 financial highlights
FY15 financial highlights For personal use only Strong revenues in Q4 FY15 Solid final quarter results across all three product groups provides momentum for FY16 Market-beating programmatic growth FY15 programmatic revenue increased to $12.5m, up 39% on FY14 vs programmatic market growth rate of 27%
Slide 11: Pro forma profit & loss
Pro forma profit & loss For personal use only A $’M Year ending 30 June FY12A FY13A FY14A FY15 Forecast FY15 Actual FY16F Online research 7.9 7.6 7.3 8.5 8.6 11.1 Media 7.4 8.6 9.0 11.6 12.5 16.2 Platform 0.1 0.1 0.9 0.5 0.6 0.8 Total revenue 15.4 16.2 17.2 20.6 21.7 28.1 Cost of sales 7.7 7.6 8.1 1
Slide 12: Revenue composition - Product Segment FY15A
Revenue composition - Product Segment FY15A For personal use only Research Platform 40% 3% Media 57% 12 FY15 results presentation - August 2015
Slide 13: FY16 growth strategies
FY16 growth strategies For personal use only • Expand market research business globally by leveraging high margin Pureprofile Market research SaaS technology platform. Offer “best in class” consumer driven proposition. • Extend publisher platform (News model) to other publishers and large reward Publi
Slide 14: FY15 guidance
FY15 guidance For personal use only FY16 forecast of $28.1m Core products performing well and on track to achieve prospectus forecast New revenues not included in FY16 forecast FY16 revenue forecasts do not include increases in revenue from $4m to be deployed for strategic growth investments Revenue
Slide 15: Our core business
Our core business For personal use only We create profiles We enrich profiles We monetise profiles We are experts in attracting and We ask people what they are intending to We monetise profile data through: engaging with consumers by buy and are planning to do, instead of rewarding them for providing gu
Slide 16: Industry overview: fast-growing global market
Industry overview: fast-growing global market For personal use only Programmatic Programmatic Programmatic advertising spend advertising spend ad spend - average US$21B US$53B annual growth rate: 27% Digital Ad spend US$140B Digital Ad spend US$214B Global Ad spend Global Ad spend US$545B US$663B 20
Slide 17: The lifecycle of a programmatic ad
The lifecycle of a programmatic ad For personal use only 17 FY15 results presentation - August 2015 17
Slide 18: Key business attributes
Key business attributes For personal use only ads 5bn+ programmatic Proprietary big Scalable, proven Well funded to ads served per data profiling cloud platform executive strategy month,global technology priorities profiles $ Outstanding Accelerating Global client management, Scalable market growth ba
Slide 19: The big opportunity
The big opportunity For personal use only The shift from mass marketing to one-to-one digital marketing is accelerating Next purchase: Gumboots Mass advertising Personal recommendations Move away from site specific placement to profile targeting Linking Pureprofile’s targeting and insights capability w
Slide 20: We create profiles
We create profiles… For personal use only 1 Opportunity: Low-cost growth of Pureprofiles 3 Pureprofiles via Our members publisher alliances and Pureprofile widgets • Consumers sign up to build own profiles by sharing demographic, intent & preference AD data. AD AD • Participate in paid surveys Unclaime
Slide 21: Creating profiles: the advantage of deep profiling capabilities
Creating profiles: the advantage of Pureprofile’s deep profiling capabilities For personal use only Pureprofiles Managed profiles Unclaimed profiles • Authentic member profiles built • Expand profiling to wider audience • Extend profiling beyond from engaged users via strategic partnerships membership
Slide 22: Creating profiles: increasing the appeal of Pureprofile to a mass audience
Creating profiles: increasing the appeal of Pureprofile to a mass audience For personal use only 3-5 questions Earn $10 - $15 per month Watch content when and (1 short mobile survey) per day to pay for content where you want (ad-free) Planning to expand Pureprofile’s redemption options to subscripti
Slide 23: We enrich profiles
We enrich profiles … Internet For personal use only Our proprietary technology Car Design efficiently organises each individual’s data into a Media = content, messaging single view Run At Interests = focus work Work Products = use + buy Online Video 25-29 Activities = do Place + time = where iPhone De
Slide 24: Enriching profiles: creating valuable profiles and market intelligence data
Enriching profiles: creating valuable profiles and market intelligence data For personal use only Male 10 Logins this AAMI third party Planning to buy a Planning to buy Runs weekly month car insurance laptop Nov 2015 an Apple Watch expires Oct 2015 Jul 2015 Female Optus mobile Planning to buy a Subs
Slide 25: We monetise Pureprofiles via online market research
Pureprofiles We monetise Pureprofiles – via online market research For personal use only Owns a Smartphone A survey about your smart phone 1-3 minutes 7 days left We charge the 1-5 questions $2.50 $0.20 - 2.50 Our Member client $6.00 per earns $2.50 per completed survey SKIP ANSWER NOW completed sur
Slide 26: Managed profiles (White label)
Managed profiles (White label) We monetise managed profiles – via publisher partnerships … For personal use only Large audiences Exchange points for paywall content access pureprofile.com connect.news.com.au SaaS revenue Revenue share Large databases No acquisition cost place holder for mockup 26 26
Slide 27: Unclaimed profiles
Unclaimed profiles We monetise unclaimed profiles – via programmatic targeting . . . For personal use only + = Highly engaged Pureprofile Highly effective High-value targeting and Account Holders data capture lookalike imputed profiles pureprofile.com Hi Kim What is your next big fashion purchase? Hunt
Slide 28: Financial attributes
Financial attributes For personal use only • Blue-chip, long-term global clients Repeat revenue • Long-term client relationships extending up to 10 years • SaaS monthly subscription revenues • Highly-scalable, low marginal cost of delivery Cloud, SaaS model • Single platform leveraged across the glo
Slide 29: Driving shareholder value
Driving shareholder value For personal use only Disciplined approach to investment Continue investment in development of technology Focus on high gross margin and cash conversion M&A focus around 3 core principles: 1. Create profiles that add to or complement Pureprofile’s consumer profile base, such a
Slide 30: Contact details
Contact details For personal use only Investors Media Geoff Nesbitt Asher Moses Chief Financial Officer Director Pureprofile Limited Media & Capital Partners dir +61 2 9333 9701 mob +61 410 629 195 mob +61 438 008 616 email: geoff@pureprofile.com email: asher.moses@mcpartners.com.au ?+ 30 FY15 results pre
Slide 31: Appendix 1: technology platform
Appendix 1: technology platform For personal use only Single view profile captured from multiple big data sources Social Volunteered Personal Info (VPI) Behavioural Proprietary Facebook Twitter Profile Surveys Website visits Mobile Scalable Google+ LinkedIn Campaigns Location Ad clicks Transactions Sa
Slide 32: Appendix 2: shareholding & valuation
Appendix 2: shareholding & valuation For personal use only Shareholding No. Shares / (%) Paul Chan & Associates * 6,962,656 / 12.0% Frederick Swaab & Associates * 6,173,850 / 10.6% Top 20 Shareholders 26,226,658 / 45.3% Board, Management & Staff 1,189,406 / 2.1% Other 17,336,910 / 30.0% Total 57,889
Slide 33: Disclaimer
Disclaimer For personal use only The information contained in this Presentation or subsequently provided to the recipient whether orally or in writing by, or on behalf of Pureprofile Ltd. (Pureprofile) or any of its directors, officers, employees, agents, representatives and advisers (the Parties) i