Catapult Sports Ltd. · ASX:CAT
Catapult Sports — Non-Deal Roadshow (October 2018)
24 slides from Catapult Sports's roadshow presentation, Oct 5, 2018
Slide 1: U.S. Investor Roadshow October 2018
For personal use only U.S. INVESTOR ROADSHOW OCTOBER 2018 1 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 2: We exist to build and improve the performance of athletes and teams
For personal use only WE EXIST TO BUILD AND IMPROVE THE PERFORMANCE OF ATHLETES AND TEAMS. PLAY SMART. DEFY LIMITS. 2 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 3: Catapult Timeline
For personal use only CATAPULT TIMELINE Working with over 1,800 organizations 1999 2006 2013 2014 2017 2018 1st Collaboration Catapult is IPO Stock Reached 300 Launched in Australia commercialized exchange employees Catapult Vision and PLAYR Multiple acquisitions 3 U.S. INVESTOR ROADSHOW OCTOBER 201
Slide 4: Our Strategy
For personal use only OUR STRATEGY OWN THE PERFORMANCE LEVERAGE ELITE COMMERCIALISE ELITE INTO PROSUMER TECHNOLOGY WEARABLE & VIDEO DATA STACK FOR ELITE SPORT 4 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 5: Own the Performance Technology Stack
PROFITABLE ELITE CORE BUSINESS For personal use only OWN THE PERFORMANCE TECHNOLOGY STACK 01 02 03 ATHLETE VIDEO ATHLETE MONITORING TECHNOLOGY MANAGEMENT SYSTEM Our athlete monitoring solutions enable you to Our video solutions provide detailed AMS by Catapult is a platform that prepare your players
Slide 6: Large and Growing Addressable Market
PROFITABLE ELITE CORE BUSINESS For personal use only LARGE AND GROWING ADDRESSABLE MARKET UNDERPENETRATED MARKET GROWING ADDRESSABLE MARKET c. 10,000 teams1 $450m-$550m2 Plus, we think an additional 10,000 teams will push up into this market over time AMS Industry growth ~40% CAGR Wearables through
Slide 7: Prosumer: Large Addressable Market Identified in Soccer
PROSUMER For personal use only LARGE ADDRESSABLE Our initial prosumer target persona Expansion prosumer customer personas MARKET IDENTIFIED IN SOCCER There is a large, unaddressed market for wearable devices Elite Player League League focused on team-based Aspirants Managers Champs Regulars sports a
Slide 8: FY18 Recap
For personal use only FY18 RECAP 8 8 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 9: Strong Results, Profitable Core, Innovation Continues
For personal use only STRONG RESULTS PROFITABLE CORE INNOVATION CONTINUES • Pro-forma revenue growth +19% • Core* business is EBITDA and • $9.1m invested in R&D to $76.8m cash flow positive • Launched PLAYR prosumer • ARR $53.4m (+16%) driven by Elite • UEBITDA^ $8.0m +38% product in wearable ARR +2
Slide 10: Strong Results: Core Business Growth
For personal use only STRONG RESULTS CORE BUSINESS GROWTH IS BEING POWERED BY ELITE WEARABLES, ELITE VIDEO AND AMS: • Elite wearable revenue +29%, Elite video revenue +6% and +17% in H2 up from -5% in H1 • More than 200 new clients signed in FY18 • AMS has already delivered 20 new clients and has a
Slide 11: Strong Results: New Clients
STRONG RESULTS For personal use only NEW CLIENTS >1,800 CLIENTS 82 COUNTRIES 35 SPORTS 11 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 12: Profitable Core
PROFITABLE For personal use only CORE CORE EBITDA GROWTH +38% ELITE WEARABLES SUBSCRIPTION GROWTH CONTINUES $8.0m 17,098 $5.8m • +27% in FY18 (device numbers) • Total FY18 sales of 9,422 devices, up 1% 1,837 • FY18 subs mix at 57%, down from adjusted FY17 59% FY14 FY15 FY16 FY17 FY18 FY17 FY18 ARPU
Slide 13: Innovation Continues
For personal use only INNOVATION CONTINUES ENHANCING THE CORE; • 25 new analytic metrics deployed to >250 teams • Expanding into new markets with Catapult Vison and increasing revenue per client • Developing innovative new products eg. tactical analytics IN PROSUMER; • Launched PLAYR on 6 June 2018
Slide 14: Innovation Continues: Catapult Vision
For personal use only INNOVATION CONTINUES CATAPULT VISION Catapult Vision was launched ahead of schedule and provides easy-to-use video tagging and analytical tools that were built with input from coaches around the world. A key feature is the inherent integrations with Catapult’s performance data.
Slide 15: FY19 Guidance
For personal use only FY19 GUIDANCE • CONTINUED In-line with The Group’s long term guidance provided in March 2018 Catapult is on track to generate positive cash flow at the Group level by FY21. STRONG GROWTH FROM THE CORE In FY19 Catapult sees continued strong growth in the core business and upside
Slide 16: Client Case Studies: Elite Business
For personal use only CLIENT CASE STUDIES ELITE BUSINESS 16 U.S. INVESTOR ROADSHOW OCTOBER 2018
Slide 17: Case Study: Australian Football League
CASE STUDY For personal use only AUSTRALIAN FOOTBALL LEAGUE The Australian Football League (AFL) is Australia’s premier sporting competition, comprising 18 teams that field 18 players at a time on the world’s largest playing field. Having used Catapult to track player movement for the past decade, A
Slide 18: Case Study: Buffalo Bills
CASE STUDY For personal use only BUFFALO BILLS The Buffalo Bills compete in the NFL, playing during a season that coincides with the brutal Buffalo winters. Due to the weather restricting the team’s access to outdoor practice facilities, Buffalo needed a local positioning system that could accuratel
Slide 19: Case Study: AFC Bournemouth
CASE STUDY For personal use only AFC BOURNEMOUTH Anthony White, goalkeeping coach and sports science at AFC Bournemouth, uses the G5 to capture key performance metrics from the club’s goalkeepers, informing coaching sessions and ensuring that their training aligns with match demands and the club’s o
Slide 20: Case Study: Wales Rugby Union
CASE STUDY For personal use only WALES RUGBY UNION ClearSky was installed at the Principality Stadium in Cardiff in 2016 to deliver precise positional information in an arena with a retractable roof. Ranked seventh in the world, Wales have won the six nations on four occasions in the last twelve yea
Slide 21: Case Study: Newcastle United FC
CASE STUDY For personal use only NEWCASTLE UNITED FC Jamie Harley, Sports Scientist at Newcastle United FC of the English Premier League, is one of the most advanced data-driven individuals in his profession. Using Catapult comprehensively in real time, using an iPhone during training sessions, and
Slide 22: Case Study: Swedish Football Association
CASE STUDY For personal use only SWEDISH FOOTBALL ASSOCIATION Matti Demegård is the Physical Trainer for the Swedish Football Association and IF Elfsborg, overseeing the well-being of Sweden’s best footballers. Matti has been using Catapult for the last few years, with a strong focus on quantifying
Slide 23: Case Study: Milwaukee Bucks
CASE STUDY For personal use only MILWAUKEE BUCKS With brand new, world-class practice facilities and a performance staff that has used Catapult previously, ClearSky was the perfect solution for the Milwaukee Bucks. Previously using Catapult to capture PlayerLoad™, heart rate and Inertial Movement An
Slide 24: Case Study: NRL State of Origin
CASE STUDY For personal use only NRL STATE OF ORIGIN ”This is a very exciting initiative for the game CLEARSKY ENGAGES AUDIENCES which will have significant benefits not only WITH INNOVATIVE METRICS for our fans but for our players as well. With this advanced technology, viewers will be In conjuncti