Nutritional Growth Solutions Ltd. · ASX:NGS
Nutritional Growth Solutions — Investor Day (November 2021)
39 slides from Nutritional Growth Solutions's investor day presentation, Nov 17, 2021
Slide 1: 2021 Investor Day
For personal use only Nutritional Growth Solutions 2021 INVESTOR DAY 17 November 2021 Liron Fendell, CEO
Slide 2: Junior Milk Formula: Helping Kids and Teens Reach Their Full Potential
Junior Milk Formula Helping Kids and Teens Reach Their Full Potential For personal use only 2
Slide 3: Investment Highlights
Unique, scientifically formulated nutritional products developed over twenty years Investment by leading pediatric specialists from world renowned Schneider Children’s Medical Highlights For personal use only Center in Israel In market, patented, clinically tested formulas with proven results benefi
Slide 4: Origins at Schneider Children's Medical Center
For personal use only • Annually 20,000 children visit Schneider Children’s Medical Center of Israel with growth issues • For years, world-renowned scientists, doctors and researchers at Schneider’s have focused on children’s nutrition and growth • In 2013 Nutritional Growth Solutions was founded by
Slide 5: Results: Healthy Heights Grow Daily 3+ Clinical Study
Results: Healthy Heights Grow Daily® 3+ Clinical Study For personal use only At 6 months, children who consumed Healthy Heights Grow Daily 3+ demonstrated significant increases in height and weight, compared to children consuming the control supplement Formula good Placebo good 0.35 0.3 Prospective,
Slide 6: Market Validation – partnering with Unilever to market in India
The Market Validation – partnering with Unilever For personal use only to market in India • NGS sold the licensing rights of Healthy Height for India to GlaxoSmithKline (now Unilever) for £7 million. • The product now has broad distribution across pharmacies and health food stores in India under the
Slide 7: The Market: Categories of Nutritional Products
The Market Categories of Nutritional Products Large & growing opportunity Market sizes For personal use only Pediatric protein supplements • Pediatric protein supplements are a product category linked to Infant Formula, Foods for Special Infant Medical Purposes (FSMP) and Nutritional Growth Formula
Slide 8: Major progress achieved since October 2020 IPO
Major progress achieved since October 2020 IPO Building product portfolio, sales channels, and expanding geographically For personal use only ✓ Launched sales in China and Italy – half year sales in Italy >US$550k ✓ Launched the Healthy Height® Nutrition Bar in North America ✓ Launched Healthy Heigh
Slide 9: Record Continued Strong YoY Growth
Record Continued Strong YoY Growth September $3,000,000 For personal use only Quarter $2,500,000 Q3 FY21 generated US$630k $2,000,000 $1,500,000 39% increase on pcp (US$453k) $1,000,000 $500,000 PCP growth driven by US $- 2018 2019 2020 2021 *First three sales 2018 2019 2020 2021 quarters only Gener
Slide 10: Expanding our global reach
Expanding our global reach For personal use only Europe China & SE Asia North America • Launched sales in the EU following a • Tmall Global flagship store • Distribution agreement with IMCO, Inc 3-year exclusive distribution in the US • Supply agreement with Chemist agreement with Italian reputable
Slide 11: 2021 Investor Day – Stephen Turner, President
Nutritional For personal use only Growth Solutions 2021 INVESTOR DAY 17 November 2021 Stephen Turner, President
Slide 12: Scientifically formulated products supporting growth through balanced nutrition
Opportunity for growth with scientifically formulated products that support growth development in young people through balanced nutrition For personal use only CLINICAL FORMULAS Grow Daily Kids 3+ Grow Daily Boys 10+ Grow Daily Girls 9+ Healthy Nutrition Sports / snacks gaps performance Bars Kidz Pr
Slide 13: Grow Daily formula, shake range and snack bar
For personal use only Nutritional formula to Nutritional shake range Snack bar with same support height development to support the nutritional profile as the in children aged 3-9 development needs of patented Grow Daily 3+ pre-teen and teenage formula boys Average customer rating 4.7/5 stars Used as
Slide 14: Expanding the Healthy Heights range
For personal use only And we’re expanding our Healthy Heights range from 3 SKUs, to over a dozen in Q1 2022!
Slide 15: Expanding our product range for success
Expanding our product range for success For personal use only Line extensions to include cannisters to support retail rollout
Slide 16: The retail opportunity
The retail opportunity US Market Opportunity: (an example) For personal use only E-Commerce Total IRI nutritional protein drinks (MULO as of 7/11/2021) DTC Website • US$3.8 billion (does not include club or Amazon) Amazon • US$2.6 billion sold as RTDs iHerb • US$870 million in powder shake mixes Ret
Slide 17: Evolving our customer acquisition strategy
Evolving our customer acquisition strategy Paid Media: Recent expansion with specialist Agency will For personal use only improve reach and relative share of voice with consumers. PAID MEDIA Provides us the ability to scale as we continue growth. Google Social media Amazon LinkedIn Multipliers: Soci
Slide 18: Creating the buzz
Creating the buzz Influencers ● Increase brand awareness For personal use only ● Generate sales ● Build credibility ● Connect with target audiences Sampling ● Increase brand awareness ● Generate sales ● Two-way communication / feedback ● Cost effective ● Allows cosumers to try before they buy Activa
Slide 19: Ready to grow together?
For personal use only Ready to grow together?
Slide 20: 2021 Investor Day – Vicky Hou, Commercial Director China
Nutritional For personal use only Growth Solutions 2021 INVESTOR DAY 17 November 2021 Vicky Hou, Commercial Director - China
Slide 21: E-commerce in China: an opportunity for significant growth
E-commerce in China: an opportunity for significant growth For personal use only China has the biggest e-commerce market in the world Value of the e-commerce market in Southeast Asia Generating over US$800 billion in 2020 (excluding sales tax) from 2015 to 2020 and forecast for 2025 Southeast Asia(S
Slide 22: Market Share of Key Cross Border E-Commerce Players
Market Share of Key Cross Border E-Commerce The e-commerce landscape and Healthy Heights’ position Players in China For personal use only China • Tmall and JD are the two biggest platforms making up ~41.5% of the market Key E-commerce Players in SEA Southeast Asia • Shopee and Lazada are the two big
Slide 23: Why parents will choose Healthy Heights
Why parents will choose Healthy Heights Parents in China are anxious about the “Height Growth” of For personal use only their children • Approximately 7 million children between the age of 4 – 15 years are short stature (statistics 2020) • They are picky eaters with low energy levels • Parents are h
Slide 24: How we will win
How we will win Growing a diverse business with multi-channel market planning across B2C and C2C For personal use only Stage 1: Cross border Stage 2: General trade Approach consumers through Further penetration into offline popular B2C platforms for child retail including pharmacies and nutrition in
Slide 25: How we will win: an integrated marketing strategy
How we will win An integrated marketing strategy For personal use only Large volume of KOC/KOL seeding (video, picture, notes) to generate high quality content and create positive word of mouth that leads to traffic/conversion through our e-commerce shops Launch Promotion Online LRB seeding with opt
Slide 26: What we have achieved
What we have achieved • Signed supply agreement with Chemist Warehouse, and two distributors For personal use only with rich experience in cross border • Identified a general trade business partner – a well-known Chinese enterprise • Registered the below accounts with content in development: o www.h
Slide 27: Our distribution partners
Our distribution partners For personal use only Channel capabilities Major e-commerce and more… Brand experience Brand ranking on Alibaba Tmall No.1 No.1 No.1 Pregnancy No.1 Multi-vitamin Anti Fungal Cream – Laundry Wash – Relief of pain and fever Personal Care Personal Care
Slide 28: Key priorities for the next months
Key priorities for the next 12 months For personal use only • Healthy Heights flagship store on Alibaba Tmall & Little Red Book • Channel distribution for both e-commerce and offline retail • Integrated campaign execution • High profile health care professional cooperation • New product development
Slide 29: 2021 Investor Day – Liron Fendell, CEO
For personal use only Nutritional Growth Solutions 2021 INVESTOR DAY 17 November 2021 Liron Fendell, CEO
Slide 30: A pillar growth strategy that is only just getting started
A 3 pillar growth strategy that is only just getting started For personal use only Pillar 1: products Pillar 2: territories Pillar 3: sales channels Evolved branding to New territories: Selling into Establishing new distribution accommodate new products to China, expanding US agreements - selling th
Slide 31: A growing product portfolio
A growing product portfolio For personal use only Nutritional Formula to Nutritional shake range to Snack bar with same Everyday shake for any kid Promote Height in Kids 3-9 support the development nutritional profile as the designed to fill nutrition Years of Age needs of boys 10+ patented Healthy
Slide 32: In the Pipeline: new SKUs in 2022
In the Pipeline: 13 new SKUs in 2022 For personal use only Grow Daily® Grow Daily® Bars Children 3+ Children 3+ Retail canisters Bars, 6-pack 3 flavors 2 flavors Grow Daily® Grow Daily® Boys 10+ Girls 9+ Formula Bags Formula Bags 3 flavors 3 flavors KIDZ Protein® Vegan Sports / Children 2+ KIDZ Prot
Slide 33: Territories
Territories For personal use only • Continue to focus on sales and marketing initiatives in the U.S. and China • Start New Zealand production with partner NIGN to support APAC sales • Aiming for Australia distribution following production in New Zealand • Aiming to expand to more territories in EU a
Slide 34: Sales Channels
Sales Channels For personal use only • Grow US retail sales – pharmacy chains, premium grocery chains, retail.com, big retail stores • Continue to invest in US online sales with focus on subscriptions and repeat buys • Grow the medical channel in the US – Medicaid, GH study, ADHD study • Invest in g
Slide 35: A Growth Trajectory
A Growth Trajectory For personal use only We are well placed to Strong cash continue rolling position will out the three- support pillar growth accelerated strategy We have invested in our growth team, our initiatives products, our IP, and are now NGS is only at investing in the beginning marketing
Slide 36: Disclaimer
Disclaimer For personal use only These presentation materials (the Presentation Materials) are confidential and have been prepared by Nutritional Growth Solutions (Company). FORWARD LOOKING STATEMENTS By receiving the Presentation Materials, you acknowledge and represent to the Company that you have
Slide 37: Let's Grow Together
For personal use only Nutritional Growth Solutions Let’s Grow Together Liron Fendell NGS CEO / Managing Director liron@ngsolutions.co Tel: +972 52 833 07 90 37
Slide 38: Appendix
For personal use only Appendix 38
Slide 39: Board of Directors
Board of Directors For personal use only NGS’ Board of Directors is comprised of experts in the fields of healthcare, nutrition and financial markets. Liron Fendell Brian Leedman Prof. Raanan Shamir Anton Uvarov Kinneret Livnat Savitzky, Amir Zaidman L.L.B, MBA B.Ec, MBA MD PhD, MBA Ph.D CPA, LLB, M
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