Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Investor Presentation (February 2024)
19 slides from Byrna Technologies's investor presentation, Feb 26, 2024
Slide 1: Investor Presentation February 2024
INVESTOR PRESENTATION February 2024
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Ccationary Note Regering Forward-Looking fet evcpat esters “Sony o "Botoments cn bo anes y tho uo fran song tarminclogy sn ae osumate pan “onto cxpec®. mph msn bake’ rojo: target “buagee mayer "wouls cule shou une chev ee orig stress on pon hh orp ale ir rent hn ryote cation th
Slide 3: Countervailing Societal Trends
COUNTERVAILING SOCIETAL TRENDS Increased Concerns About Safety and Less Tolerance Towards Gun Violence are a Tailwind for Byrna Products ‘9% Reporting That Yor —— Fesnt gn £6%io US. Pecive Loe Cine Has neased—Otber 2022s nes gal omblMO4OA nih ect al need sp ‘ieatatacbon Wh US Gun Les Pts haw High Fe
Slide 4: Byrna Is Part of the Solution
BYRNA IS PART OF THE SOLUTION Our Mission “To provide civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their communi
Slide 5: Headquarters
Headquarters Andover, Massachusetts 154 Employees Customers. 300,000+ launchers sold over the last 4 years 30+ International Customers/Agencies 500+ Dealer Locations
Slide 6: US Consumer Market Opportunity
US CONSUMER MARKET OPPORTUNITY ©) byrna US Consumer Market 204M Potential Customers Out Of 255M Adults * 189,000 E-Commerce Customers to Date Net Nasdaq: BYRN | 6
Slide 7: Law Enforcement and International Market Opportunity
LAW ENFORCEMENT AND INTERNATIONAL MARKET OPPORTUNITY 300 agencies trained through our T3 program, all in last 3 years * Early adopters include both federal and state agencies such as the ATF, DEA, Secret Service, DHS and Spokane County 30 countries penetrated since inception i * Large deployments to
Slide 8: Less-Lethal Pistols
LESS-LETHAL PISTOLS Byma SD — Internals Cutaway Nete Possession and use ay be subject sat or cal egiton. First trigger pull punctures CO2 and propels projectile simultaneously using our patented technology Incapacitates an assailant from a safe standoff distance of up to 60 feet ‘Compact and conceal
Slide 9: Less-Lethal Rifles
LESS-LETHAL RIFLES Catered Towards Law Enforcement Fires .68 Caliber Projectiles Using 12-gram CO2 Byrna Tactical Compact Rifle * Capable of shooting 17+ rounds at 300 FPS * MSRP: $599 Neto Possession and use may be subject stato ca regulation, Seer \' Byrna M4 Tactical Full-Sized Rifle * Capable of
Slide 10: Less-Lethal Ammo
LESS-LETHAL AMMO 2 Types of projectiles: * Self-Defense (Chemical Irritants and Kinetic) * Training (Inert Powder and Eco-Friendly Powder) Key features: * 68 caliber projectiles compatible with all current Byrna launcher platforms + Break lines to ensure breakage upon impact Siena Perper Prete * Son
Slide 11: Less-Lethal Gauge Round
LESS-LETHAL 12 GAUGE ROUND Utilizes patented fin-tailed technology, enabling effective range of 100 feet Taps into established base of 47M shotgun owners in the US and allows existing 12-gauge shotgun to fire less- lethal rounds Lower cost of entry for less-lethal adoption - $39.99. Introduction to
Slide 12: Web Sessions Restored
WEB SESSIONS RESTORED ° Web traffic restored to pre- META adver ig ban levels Celebrity partnerships on radio and digital showing strong early results (through direct traffic) The trend in January and February to date remains very strong. Note: Session source data tom company e-commerce pafom nays.
Slide 13: Go To Market Strategy
GO TO MARKET STRATEGY DIRECT TO CONSUMER (www.byrna.com, ) Drive web sessions through celebrity influencer partnerships Scale by onboarding additional celebrity engagements that reach diverse audiences to drive incremental sessions growth Keep inventory levels at Amazon high to ensure B2B (Premi Dea
Slide 14: Financial Position
FINANCIAL POSITION As of August 31, As of November 30, ($ in thousands) 2023 (unaudited) 2023 (unaudited) Cash $13,654 $20,498 Inventory $16,687 $13,890 Receivables $3,642 $2,945 Payables + Accrued Liabilities $4,558 $6,158 Debt $0 $0 Treasury Shares 2,165,987 2,165,987 Net Working Capital $29,084 $
Slide 15: Upcoming Product Innovation
UPCOMING PRODUCT INNOVATION = + #1 product feedback on the SD from prospective and i existing customers — a * “Is there a smaller version?” Compact form factor - 30% smaller than the Byrna SD i? * Expands addressable market to: * Women Compact Launcher High End Conceal Cary + ‘Gonoaind Gary + Will s
Slide 16: Investment Thesis
INVESTMENT THESIS Attractive Valuation Best-in-class product right for the times — Byrna offers a compelling solution to countervailing societal trends Leading position in nascent industry with an enormous total addressable market Strong tailwinds with public sentiment shifting towards less-lethal s
Slide 17: Contact Us
© byrna CONTACT US Tom Colton & Alec Wilson Gateway Group, Inc. T: 949-574-3860 BYRN@gateway-grp.com Nasdaq: BYRN | 17
Slide 18: Appendix
APPENDIX
Slide 19: Byrna Launchers Comparison Overview
BYRNA LAUNCHERS COMPARISON OVERVIEW DISTANCE COMPARISON ute ones STANDOFF DISTANCE = EQUALS SAFETY r fo BYRNA - NO DIRECT LINE OF SIGHT NEEDED i: reprensaay =| Nasdaq: BYRN | 19
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