New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Cutter & Buck — Investor Day (2022)
19 slides from New Wave Group Ab Class B's investor day presentation, Oct 12, 2022
Slide 1: Cutter & Buck, Inc
CUTTER & BUCK, INC
Slide 2: Joel Freet
CUTTER & BUCK, INC JOEL FREET CEO Since 2014 C&B Since 1999 5 Years in Sales 5 Years in International Brand Management 5 Years Leading Corporate Division
Slide 3: Our Story
O UR ST O R Y
Slide 4: Cutter & Buck
THE CUTTER A speedy, single-mast sailing ship used for work. A powerboat “Cutter” is ubiquitous on working waterfronts and make for a great day of fun. OUR BRAND NAME Founded on Seattle’s waterfront in 1989 to create iconic sportswear of the highest quality, The name “Cutter” and “Buck” was chosen t
Slide 5: Our Mission
OUR MISSION From our roots in the Pacific Northwest, we will grow a global lifestyle brand for empowered people who share our genuine spirit to find new ways forward. We make our consumer’s favorite products by applying iconic design and engineering for exceptional versatility. We believe that susta
Slide 6: Brand Pillars
B R A N D P IL L A R 1 P R O U DLY P A CIF IC N O R T H W E S T In the Pacific Northwest, we live without limits, and we are proud ambassadors of this spirit. RO O TED IN SEATTLE, READY FOR MORE B R A N D P IL L A R 2 ULTIMA TE V E R S A T I L I T Y True to our ever-shifting climate and limitless mi
Slide 7: What We Make
PRODUCT STATEMENT ICONIC STYLES Always in style wherever your day takes you. WHAT WE MAKE For the all-day active life we live, we need sportswear that can go anywhere, ENGINEERED FOR keep up with us, and help us bring out our very best. EXCEPTIONAL VERSATILITY Always be ready with style and performa
Slide 8: Toward Ever Better
PRODUCTS FROM MORE SUSTAINABILITY SUSTAINABLE MATERIALS Committed to 90% of our products with more sustainable materials by 2025. TOWARD EVER BETTER ZERO AIR FREIGHT We seek sustainability in We designed our Product and business strategy aligned to using only Sea Freight in our Supply Chain. all dim
Slide 9: Brands
BRANDS / | KK SINCE 1989 CUTTER & BUCK. REG. TRADEMARK
Slide 10: Strategy
STRATEGY
Slide 11: Objective: Sustained Profitable Growth
SUSTAINED PROFITABLE GROWTH OBJECTIVE: SUSTAINED PROFITABLE GROWTH GREAT CULTURE - THE C&B FAMILY CLEAR STRATEGY - THE C&B “FLYWHEEL” BUSINESS MODEL GREAT EXECUTION - OBJECTIVES AND KEY RESULTS
Slide 12: Sustained Profitable Growth: Market Winning Product Series
SUSTAINED PROFITABLE GROWTH We employ a Market Winning Product Series Strategy to achieve consistently high margins from Cutter & Buck and Clique high volume products High margin, long-lasting that we sell across all channels. products We have a multi-step process coordinated with NWG Sourcing to de
Slide 13: Sustained Profitable Growth: The C&B Platform
SUSTAINED PROFITABLE GROWTH Golf Stores and Fan Shops Corporations •Golfers and Fans at shops •Employees buying from company stores •Corporate event participants •Employees buying or selecting uniform •Staff ordering uniforms •Employees attending events •Re-orders of out of stock •Promotional Gifts
Slide 14: Sustained Profitable Growth
SUSTAINED PROFITABLE GROWTH
Slide 15: The C&B Digital Go to Market
SUSTAINED PROFITABLE GROWTH The C&B Digital Go to Market All Customers now require we provide Digital Product: - Corporate Distributors, B2B and Consumer Marketplaces, Retailer.com, Omni-Channel Retailers, Retailers, and Sales Representatives all need Digital Product to sell the “real” product in, a
Slide 16: Sustained Profitable Growth: Digital Logoed Product
SUSTAINED PROFITABLE GROWTH cutterbuck.com/fan-shop nflshop.com/seahawks Digital Logoed Product: a fully configured decorated product that we can syndicate across the digital sales landscape. Offering the same item, on CBCorporate.com, Cutterbuck.com, Fanatics.com, etc.
Slide 17: Accelerate
SUSTAINED PROFITABLE GROWTH ACCELERATE AUTO STORE INVESTMENT OPENING IN SEPTEMBER 2023 TO INCREASE CAPACITY AND EFFICIENCY INVENTORY SERVICE LEVEL IMPROVEMENTS ALIGNED STRATEGY WITH NWG SOURCING ADD MARKET WINNING PRODUCT SERIES IN C&B AND CLIQUE THAT WIN LARGE ADDRESSABLE MARKETS DIGITAL ACCELERATI
Slide 18: Projections
SUSTAINED PROFITABLE GROWTH PROJECTIONS 2021 2022 PROJECTION Net Sales: $96 MUSD Net Sales: $124 MUSD +26% +29% 2027 PROJECTION Net Sales: $265 MUSD
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