Sheela Foam Ltd. · NSE:SFL
Sheela Foam — Investor Presentation (March 2025)
47 slides from Sheela Foam's investor presentation, Mar 19, 2025
Slide 1: Cover letter to stock exchanges
19th March, 2025 To The BSE Limited The National Stock Exchange India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street, Mumbai-400001 Bandra(E), Mumbai-400051 Scrip Code: 540203 NSE Symbol: SFL Subject: Investor Presentation Dear Sir/Madam, Furtherance to our intim
Slide 2: Sheela Foam Limited Investor Presentation - March 2025
SHEELA FOAM LIMITED Investor Presentation - March 2025
Slide 3: Leading the science of comfort in three continents
INDIA AUSTRALIA Leading the science BRISBANE PERTH ADELAIDE SYDNEY AUCKLAND of comfort in three MELBOURNE continents NEW ZEALAND
Slide 4: Sheela Foam: Safe Harbour Statement
Sheela Foam: Safe Harbour Statement All statements included or incorporated by reference in this presentation, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates, and projec
Slide 5: Sheela Foam
Company Overview Business Overview Sheela Foam Financial Overview Industry & Strategic Overview Marketing Initiatives
Slide 6: Snapshot
Snapshot ~29% Market Share in Consistent Experienced the Mattresses Positive cash flow management segment generation ‘Sleepwell’ ‘Kurlon’ 40% market Strategic move to mattresses are amongst share in focus on high the most trusted brands Australia margin products in India Backward Integrated Presence
Slide 7: Company Overview
Company Overview @ SheelaFoam plus = =
Slide 8: Global Footprint
Global Footprint Kala Amb (HP) Rajpura (Punjab) Roorkee Surajpur (UP) Sahibabad (UP) Greater Noida (UP) Gwalior Jalpaiguri (WB) Jabalpur Jhagadia Talwada (Gujarat) Nandigram Silvassa (D&N Haveli) Bhubaneshwar India: Hyderabad (Telangana) Spain: Mfg. Units : 18 Mfg. Units : 1 Capacity: 1,49,000 MT Ca
Slide 9: Timeline
Timeline Many awards won Set up a new Subsidiary The Company including the Star SME of called as International introduced rubberized the Year by Business Comfort Technologies to Sheela Foam’s Limited coir products under the Major acquisition to Received the Standard; Silver medal in focus on key gro
Slide 10: Group of companies and brands
Sheela Foam : Group of companies and brands India business International business Indian consumer brands International subsidiaries S& steepwen kurlon FURLENCO Joyce? SS merase IT company CSR initiative International consumer brand <Staqo She seopien scene Wake up to a New India plus +
Slide 11: Board Of Directors
Board Of Directors plus + @ SheelaFoam =
Slide 12: Board of Directors (1/3)
Board of Directors (1/3) Rahul Gautam - Executive Chairman He has been associated with our Company since 1971 and has served as Managing Director for over three decades. During the last year, he has been appointed as Executive Chairman of the Company. He holds a Bachelor’s degree in Technology - Che
Slide 13: Board of Directors (2/3)
Board of Directors (2/3) Namita Gautam - Whole time Director Tushaar Gautam - Managing Director He has been associated with our Company since 7 She has been associated with our Group for the January 2002 and has been a MD since November past 35 years and has been a Whole-Time Director 2,2023. He als
Slide 14: Board of Directors (2/3)
Board of Directors (2/3) Ravindra Dhariwal – Independent Director Anil Tandon - Independent Director He has been associated with our Company He has been associated with our Company since 7 since 7 June 2016. He holds a bachelor’s degree June 2016. He is holding a bachelor's degree of in Chemical Eng
Slide 15: Key Managerial Personnel
Key Managerial Personnel Nilesh Mazumdar - CEO (India Business) Amit Kumar Gupta - Group CFO Mr. Nilesh Mazumdar joined our Company in Mr. Amit Kumar Gupta joined our Company in May 2023. February 2023. He has a BE Electronics from He has done his PGDBM- Finance from SGRRITS, University of Poona, MB
Slide 16: Market Leader in Domestic Mattress Market
Market Leader in Domestic Mattress Market Sheela Foam’s leadership position is significantly strengthened with Kurlon’s acquisition Combined Business Market Share ~19% ~11% ~29% Geographical Strong positioning Strong in North & West Strong in East & South Presence across regions Distribution Presenc
Slide 17: Extensive Pan India Sales and Distribution Network
Extensive Pan India Sales and Distribution Network 13,000+ Touchpoints strong position across all regions IT-enabled distribution network for enhance logistical efficiencies Focused expansion in MBO channel for Sleepwell and new EBOs for Kurlon Continuous engagement with expanded in- house sales for
Slide 18: Business Overview
Business Overview plus + @ SheelaFoam =
Slide 19: Product Mix
Product Mix Mattresses Comfort Foam and Home Care PU, Coir, Spring Range, Technology Products Range, Custom Cell Range, Back Support Range, Flexi PUF Range, 54% 18% Foam Sheets, Foam Blocks, Comfort range accessories, Foam Cores, Furniture Showroom Range, Economy Cushions, Pillows, Bedsheets, Range,
Slide 20: Mattress Business
Mattress Business •Sleepwell, established in 1994, is one of Revenues (INR Cr) India’s top mattress brands •After acquiring Kurl On, it expanded its 1,053 1,035 product range, offering mattresses priced 829 819 from INR 5,000 to over INR 1 lakh •To cater to a wider audience, two new products, Tarang
Slide 21: Mattresses – Product Range
Mattresses – Product Range Luxury 01 Offering standard & customized products to consumers seeking premiumization, health benefits & value. Premium 02 Sleepwell – No. 1 bedding brand in the India. Combines innovation, engineering and industry-leading testing to ensure quality and durability. Mass 03
Slide 22: Mattress for every Indian
Mattress for every Indian Through Sleepwell Tarang & Kurlon Aaram, we are committed to transforming lives in rural India by offering trusted products that are designed to meet their needs without compromising on innovation or sustainability, at affordable prices Foldable • Convenient • Trusted comfo
Slide 23: Mattress for every Indian
Mattress for every Indian Our mission is to ensure that every Indian, regardless of location or income, has access to superior quality and comfort. Our products are designed to meet their needs without compromising on innovation or sustainability
Slide 24: New Product Launches - Sleepwell
New Product Launches - Sleepwell
Slide 25: New Product Launches - Kurlon
New Product Launches - Kurlon
Slide 26: Technical Foam
Technical Foam Automotive Foam Revenues (INR Cr) Foams for seating & lamination systems, sound absorption, 01 etc. Commands a 50% market share in Indian automotive foam segment 520 430 467 371 Reticulated foam 02 Deployed in filtration systems, electronics & furniture industries. Can also be used in
Slide 27: Comfort Foam and Home Care Products
Comfort Foam and Home Care Products • PU foam manufactured by Sheela Foam finds its applications in complimentary segments such Revenues (INR Cr) as upholstery, sofa & mattress manufacturing along with others. • The Comfort Accessories Product Portfolio includes pillows, mattress protectors, bolster
Slide 28: Furniture Foam
Furniture Foam • Sheela Foam offers specially engineered cushioning solutions for furniture, another allied and fast- Revenues (INR Cr) growing segment. 262 • Sleepwell ProSofa cushioning has been specially developed for furniture applications. Its unique 249 226 formulation ensures long-lasting res
Slide 29: Australia
Australia • Sheela Foam has a strong presence in Australia through its wholly owned subsidiary, Joyce Foam which was acquired in 2005 • Joyce has 5 state-of-the-art production centers at Adelaide, Canberra, Melbourne, Perth and Sydney • Joyce foam produces raw materials for branded mattresses makers
Slide 30: Spain
Spain • Sheela Foam has a strong presence in Europe through its wholly-owned subsidiary ‘Interplasp’. • Interplasp is one of the best European flexible polyurethane foam manufacturers characterized by a strong technological base and innovation. • It has a modernized manufacturing facility at Yecla i
Slide 31: Furlenco
Furlenco • The India furniture industry is estimated to be at c. USD 80 Bn by end of 2025 with an expected CAGR of 13% • Furniture rental industry is estimated to grow to USD 13 Bn by end of 2025 with an expected CAGR of 26%. • Limited players in the branded furniture rental market. High entry barri
Slide 32: Raw Material Prices and Gross Margins
Raw Material | Prices and Gross Margins (%) TDI & Polyol Price Trend (INR/KG) SFL Consolidated Gross Margins* (%) 43.6% 44.9% 41.7% 42.2% 40.6% 190 201 200 188 189 124 132 126 115 120 Q3-FY24 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 Q3-FY24 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 TDI POLYOL Gross Margins (%) SFL Ind
Slide 33: Industry & Strategic Overview
Industry & Strategic Overview
Slide 34: Industry Fundamentals
Industry Fundamentals • Indian modern mattress market is expected to grow at a CAGR of 10%+ and is en-route to attaining an INR 25,000 Cr mark by the year 2030. • Fragmented market with a large number of branded and non-branded players present in the market selling variety of mattresses with local d
Slide 35: Marketing Initiatives
Marketing Initiatives @ SheelaFoam plus +
Slide 36: Festive season campaign - Sleepwell
Festive season campaign - Sleepwell
Slide 37: Wedding season campaign
Wedding season campaign <€ __ officialsleepwell Q Why a mattress is the ultimate wedding gift for newlyweds POSTED ON: 21-11-2024 W wedding Oil Léiesines Weddings are exciting and also a jovial event to be a part of, but after the celebration comes the real adventure, especially for the bride and gr
Slide 38: Sleepwell retail branding | Enhanced consultative selling
Sleepwell retail branding | Enhanced consultative selling
Slide 39: Sleepwell & Kurlon – Presence at Mahakumbh
Sleepwell & Kurlon – Presence at Mahakumbh Over 1800+ daily footfalls
Slide 40: Financial Overview
Financial Overview @ SheelaFoam Investor Presentation plus ™
Slide 41: Historical Standalone Income Statement
Historical Standalone Income Statement PARTICULARS (INR Cr) FY21 FY22 FY23 FY24 9M-FY25 Operational Revenue 1,612 2,008 2,039 1,880 1,897 Operating Expenses 1,374 1,774 1,830 1,670 1,708 EBITDA 237 234 208 210 189 EBITDA Margins (%) 15% 12% 10% 11% 10% Other Income 47 70 75 97 63 Depreciation 33 32
Slide 42: Historical Standalone Balance Sheet
Historical Standalone Balance Sheet PARTICULARS (INR Cr) FY23 FY24 H1-FY25 PARTICULARS (INR Cr) FY23 FY24 H1-FY25 ASSETS EQUITY & LIABILITIES Non-current Assets 791 3,777 3,296 Equity 1,362 2,674 2,753 Property, Plant & Equipment 270 433 492 (a) Share Capital 49 54 54 Capital Work In Progress 103 80
Slide 43: Historical Consolidated Income Statement
Historical Consolidated Income Statement PARTICULARS (INR Cr) FY21 FY22 FY23 FY24 9M-FY25 Operational Revenue 2,355 2,866 2,873 2,982 2,590 Operating Expenses 1,991 2,551 2,576 2,682 2,373 EBITDA 364 315 297 301 217 EBITDA Margins (%) 15% 11% 10% 10% 8% Other Income 50 79 86 117 70 Depreciation 73 8
Slide 44: Historical Consolidated Balance Sheet
Historical Consolidated Balance Sheet PARTICULARS (INR Cr) FY23 FY24 H1-FY25 PARTICULARS (INR Cr) FY23 FY24 H1-FY25 ASSETS EQUITY & LIABILITIES Non-current Assets 1,278 4,465 3,933 Property, Plant & Equipment 429 1,160 1,179 Equity 1,609 2,981 3,057 Capital Work In Progress 288 161 117 (a) Share Cap
Slide 45: Consolidated Financial Performance
Consolidated Financial Performance Revenues (INR Cr) EBITDA (INR Cr) and EBITDA Margins (%) PAT (INR Cr) and PAT Margins (%) 2,982 364 2,866 2,873 240 2,590 315 219 300 297 301 203 2,355 194 184 2,053 217 14.63% 15.46% 10.99% 10.35% 10.08% 75 9.46% 10.20% 8.38% 7.63% 7.07% 6.17% 2.88% FY20 FY21 FY22
Slide 46: Capital Market Data
Capital Market Data 1 year stock performance (As on 31st December, 2024) 40.00% 30.00% 20.00% 10.00% 0.00% -10.00% -20.00% -30.00% -40.00% -50.00% Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24 Sheela Sensex Midcap Price Data (As on 31st December, 2024) INR Share
Slide 47: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d