Bajaj Electricals Limited · NSE:BAJAJELEC
Bajaj Electricals — Non-Deal Roadshow (February 2018)
33 slides from Bajaj Electricals's roadshow presentation, Feb 22, 2018
Slide 1: Cover letter to stock exchanges on U.S. Road Show
BAJAJ eS) Bajaj Electricals Ltd. /aspiring Trust L-1/1620/MGP February 22, 2018 To, BSE Limited i Code No. 500031 Phiroze Jeejeebhoy Towers Dalal Street, Mumbai 400 001 National Stock Exchange of India Limited : Symbol: BAJAJELEC Exchange Plaza, Bandra Kurla Complex Bandra (East), Mumbai 400 051 Dea
Slide 2: Bajaj Electricals Ltd.
> Bajaj Electricals Ltd. BAJAS aspiring Trust
Slide 3: Disclaimer
Disclaimer Information given in this presentation is private and strictly confidential. The information is compiled from the data in public domain, other sources believed to be reliable and on the basis of company’s strategies and business perception. However, the Company does not represent that it
Slide 4: Our Vision and Core Values
Our Vision Our Core Values Enhancing Quality of o Integrity Life and bringing o Trust Happiness with o Team Work o Empowerment Sustainability o Customer Delight o Innovation
Slide 5: Diversified Business Portfolio
Diversified Business Portfolio Consumer Products Group Small Appliances Industry and Infra Luminaires Transmission Line Towers Fans Power Distribution Consumer Lighting Engineering & Projects Illumination
Slide 6: Organization Structure
—CSCSC‘C‘(‘CSCs Organization Structure Anant Bajaj JMD Information technology & Digital ‘Advertisemer Digital & Branding ToC (Theory of Constrain) CMD Shekhar Bajaj &S BAJAS Finance Internal Audit
Slide 7: Distribution Network
Distribution Network (likely to be 450 + by March 2019) (approx. 1,60,000 by March 2019) Great strengths in Distribution, Logistics, Supply Chain , Sourcing Arrangement, Project execution, R&D and Marketing
Slide 8: Manufacturing Facilities / Sourcing Arrangements
Manufacturing Facilities / Sourcing Arrangements High Masts, Fans Consumer Lighting Poles & Towers Products Own Factory Own Factories at at Chakan Own Factory at Luminaires Appliances Contract Ranjangaon and Chakan and Sourcing from Manufacturing Chakan near Own Factory Sourcing from Sourcing from v
Slide 9: Manufacturing Unit - Ranjangaon
Manufacturing Unit - Ranjangaon Poles & High-mast factory at Ranjangaon, Pune, India
Slide 10: Manufacturing Unit - Chakan
Manufacturing Unit - Chakan Fans, Lighting & Luminaires factory at Chakan, Pune, India
Slide 11: Business Performance
Business Performance SBU Revenue Mix (FY 17) (Rs/$ in Million) Consumer facing Businesses 54% Industry & Infrastructure facing Businesses 46% $ 1 = Rs. 64
Slide 12: Consumer Products – Channel wise Sales Contribution for FY17
Consumer Products – Channel wise Sales Contribution for FY 17 (Rs/$ in Million) $ 1 = Rs. 64
Slide 13: International Tie Ups
International Tie Ups Delta Control of Canada for IBMS Gooee of USA for IOT based lighting solutions Marketing arrangements with Teleco Automation – Italy Greystone of Canada & Magnum Energy of USA for wired & CREE Lighting – USA, Securiton – Switzerland for Luminaires wireless sensors Disney of USA
Slide 14: Key Strengths
Key Strengths Nationwide distribution network with wide urban, retail and rural penetration Strong brand positioning and wide product portfolio to drive growth Capabilities of Design, engineering, supply, execution and commissioning of turn Key Projects Experienced management team backed by a distin
Slide 15: Range, Reach Expansion Program (RREP)
Range, Reach Expansion Program (RREP) From To Push sales - Sales driven on the basis of target Pull Sales - Sales driven by improving availability and giving deals. and other enablers. Focus on Primary Sales Focus on secondary / Retail Sales Monthly Billing to the Distributors / Regular billing on t
Slide 16: RREP Update
RREP Update District Covered No. of Distributors 440 (411 Rurban and 29 Urban) 382 (61 distributors in Urban & 321 Distributors in Rurban) New Roll Outs commenced in Rajasthan, 9 States with 100% Rollouts done: Maharashtra, Tamilnadu, Bihar, Gujarat & Uttarakhand Kerala, J & K, North East and HP wil
Slide 17: Provisional Sales Figures for the month: Jan'18
Provisional Sales Figures for the month: Jan’18 Rs./$ Mln Segment Jan-18 Jan-17 Growth Consumer Products Rs. 2,040 / $32 Rs. 1,710 / $27 19.3% EPC Rs. 2,040 / $32 Rs. 1,720 / $27 18.6% Total Rs. 4,080 / $64 Rs. 3,430 / $54 19.0% Post the applicability of GST with effect from 1st July 2017, sales are
Slide 18: Consumer Products - Lighting
Consumer Products - Lighting CAGR (FY 13 – FY 17) : -5.4% (Rs./$ In Millions) Percentages denote growth over previous year $ 1 = Rs. 64
Slide 19: Consumer Products - Appliances
Consumer Products - Appliances CAGR (FY 13 – FY 17) : 1.9% (Rs./$ In Millions) Percentages denote growth over previous year $ 1 = Rs. 64
Slide 20: Consumer Products - Fans
Consumer Products - Fans CAGR (FY 13 – FY 17) : 0% (Rs./$ In Millions) Percentages denote growth over previous year $ 1 = Rs. 64
Slide 21: Industry size and BEL Market share in Major Appliances
Industry size and BEL Market share in Major Appliances Industry Size Bajaj Volume Rank in terms of Industry Size Value Volume Market Product Category Volume Market Share% Period (Source) Share (Retail (in thousands) INR USD (Retail Market) Market) Mixer Grinder 8,705 24,283 379 22% #1 Dec’16-Nov’17
Slide 22: Luminaires
Luminaires CAGR (FY 13 – FY 17) : 6.5% (Rs./$ In Millions) Percentages denote growth over previous year $ 1 = Rs. 64
Slide 23: Engineering and Projects
Engineering and Projects CAGR (FY 13 – FY 17) : 21.7% (Rs./$ In Millions) Percentages denote growth over previous year $ 1 = Rs. 64
Slide 24: Engineering & Projects: Orders in Hand
Engineering & Projects ORDERS IN HAND As on 1st Feb, 2018 In Million Segment INR USD Power Distribution 21,352 334 Transmission Line Tower 7,956 124 Illumination EPC 1,415 22 TOTAL 30,723 480 $ 1 = Rs. 64
Slide 25: 5 Years Financial Performance
5 Years Financial Performance In Rs./$ Mln Particulars FY-13 FY-14 FY-15 FY-16 FY-17 INR USD INR USD INR USD INR USD INR USD Net Sales 33,809 528 40,240 629 42,581 665 45,903 717 42,617 666 PBIDT 1,109 17 818 13 890 14 2,642 41 2,428 38 % Sales 3.28% 2.03% 2.09% 5.76% 5.70% Interest 690 11 783 12 1,
Slide 26: Nine Months Performance
Nine Months Performance 31st Dec, 2017 In Rs./$ Mln Quarter Ended 9 Months Ended Particulars Dec 2017 Sep 2017 Dec 2016 Dec 2017 Dec 2016 INR USD INR USD INR USD INR USD INR USD Sales / Income 11,451 179 9,356 146 10,551 165 31,101 486 30,202 472 from Operations PBDIT 799 12 535 8 739 12 1,891 30 1,
Slide 27: Nine Months Performance by Segment
Nine Months Performance 31st Dec, 2017 In Rs./$ Mln Quarter Ended 9 Months Ended Particulars Dec 2017 Sep 2017 Dec 2016 Dec 2017 Dec 2016 INR USD INR USD INR USD INR USD INR USD A) Consumer Products Sales 6,002 94 5,141 80 5,895 92 15,838 247 17,035 266 EBIT 391 6 287 4 377 6 711 11 743 12 % to Sale
Slide 28: AB SQUARE - R&D Centre
AB SQUARE - R&D Centre AB SQUARE - R&D Centre The R&D Centre - ‘AB SQUARE’ - state of the art integrated R&D facility of Bajaj Electricals is set up with an objective of studying market needs and offer best solutions to consumers. Recently AB SQUARE has been certified Platinum status for Leadership
Slide 29: Growth Drivers
Growth Drivers DIGITAL TRANSFORMATION MANUFACTURING Core objective is to increase With state of the art manufacturing engagement with customers and facility at Ranjangaon (ISO 14000 enhance their Experience across and ISO 9001) and Chakan, we are digital channels. equip to deliver the best possible
Slide 30: Evolution
Evolution • Range Reach Expansion Program (RREP) and Organisational Restructuring 2016-17 • Set up of ‘State of the Art’ “Research and Development Centre” • QIP issue of Rs 1600 Million in December 2009 2007-09 • Project Smile – Implementation of ERP from Oracle • Acquired 32% share holding in Starl
Slide 31: Share Holding Pattern
Share Holding Pattern as on December 31, 2017 as a % of Sl. No. NAME OF THE SHAREHOLDER total Institution 14.7% CAISSE DE DEPOT ET PLACEMENT DE 1 1.72 QUEBEC – ENAM ASSET MANAGEMENT Non Institution 2 MSD INDIA FUND LTD 1.48 Promotors 22.3% 63.0% 3 LONG TERM INDIA FUND 1.08 RELIANCE CAPITAL TRUSTEE C
Slide 32: Share Price Movement
Share Price Movement Since Feb’ 2017
Slide 33: Awards and Recognitions
Awards and Recognitions A B SQUARE BAJAJ ELECTRICALS LIMITED Navi Mumbai, India ew consrmvCTON ARO HALON RENOVATIONS PLATINUM! ted bem 2018 Lighting Awards « © BAJAJ
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