Brand Concepts Ltd. · NSE:BCONCEPTS
Brand Concepts — Investor Presentation (September 2018)
32 slides from Brand Concepts's investor presentation, Sep 28, 2018
Slide 1: Brand Concepts Limited Investor Presentation
Sarthi Capital Advisors Private Limited Bridging the Gaps Brand Concepts Limited Investor Presentation September , 2018 Privileged and Confidential Private and Confidential
Slide 2: Index
Index Content Page Corporate Overview 3 - 8 Operational Overview 9 - 21 Industry & Business Outlook 22 - 26 Financials 28 - 31 Private and Confidential 2
Slide 3: Corporate Overview
Corporate Overview Private and Confidential
Slide 4: Corporate Overview
Corporate Overview Brand Concept Limited is Indore based company, founded in the year 2007. The company is engaged in designing, manufacturing and marketing of fashion and lifestyle products which includes premium international and domestic brands like TOMMY HILFIGER, HEAD, GLOBALDESI in India a
Slide 5: Key Milestone
Key Milestone Exclusive Brand Outlets Count Crosses 15 2017-18 Best Category Award in Tommy Hilfiger Travel Gear in Myntra Tech Threads Added more locations in Central Chain of Stores and placed AND, Global Desi, Sugarush & The Vertical Got Jacquiline Fernandes, Aditi Rao Hydari, Siddarth Malhotra f
Slide 6: Products – Global Brands
Products – Global Brands Tommy Hilfiger AND HEAD Global Desi Private and Confidential 6
Slide 7: Products – Own Brands
Products – Own Brands The Vertical Sugarush CG RD., AHMEDABAD Private and Confidential 7
Slide 8: Brand Portfolio
Brand Portfolio Licensed Brands Owned Brand Private and Confidential 8
Slide 9: Operational Overview
Operational Overview Private and Confidential
Slide 10: Board of Directors
Board of Directors Prateek Maheshwari (Managing Director) aged 35 years Qualified MBA from S.P. Jain Mumbai young dynamic team oriented person involved in managing affairs of the company. He is having vast experience in the field. He is new age marketer, spear heading the Brand Licensing business
Slide 11: Organisation Structure
Organisation Structure Director & CEO Abhinav Kumar Product Head Sr. Manager VP Sales Head Design & VM Rohit Buying & Sourcing Piyush Pushkar Manish Priyadarshi Shrivastav Riki Mudoi Head Head HR Accounts & Marketing Manager Finance Ankur Rathi Ankita Sharma Amit Sharma Head Head Head Head Corporate
Slide 12: Brand
Brand Tommy Hilfiger is one of the most successful fashion brands in the world with presence in over 90 countries, A range of Small Leather Goods (SLG) and Travel Gears (TG). PAN India presence through 526 POS (185 TG & 341 SLG ) which includes retail chains like Shopper Stop and Lifestyle T
Slide 13: Brand
Brand Founded in 1995 by Anita Dongre, House of Anita Dongre Limited (HOAD) (formerly known as And Designs India Ltd) is one of India's leading fashion houses today, A range of Small Leather Goods (SLG) that includes belts, purses & wallets for women, Women Handbags (Rs 1300-4500) Targeting clas
Slide 14: Brand
Brand In-house brand of company started in 2014 with Sugarush to cater to outdoor bag pack segment Co-launched recently in partnership with Roadies, Recently signed Ali Fazal, a famous Indian actor for brand promotion, Belts & Wallets (Rs 700- 1400), Bag packs (Rs 1000- 3000) , Rucksacks (Rs
Slide 15: Business and Operation - Model
Business and Operation - Model Brand Outsourced Concepts Suppliers Design Team Product and Design Supplier Coordination Sales & Distribution Marketing & Advertising • The product team • Buying team • Sales team get in analyses the brand, coordinates to get • Merchandisers touch with competitive the
Slide 16: Stocking & Distribution
Stocking & Distribution LFS Online Factory & External Cross Dock Suppliers Central Warehousing MBOs (Tommy Hilfiger, Warehouse, Facility (3rd Distributors AND, Head, GD, Indore party Logistic Retailers Roadies by The partners) Vertical, Sugarush) COCO Outlets FOFO Outlets LFS: Large format stores Di
Slide 17: Manufacturing Facility and Warehouse
Manufacturing Facility and Warehouse Private and Confidential 17
Slide 18: Point of Sales – Growth
Point of Sales – Growth Distribution LFS CFS FOFO COCO Online 700 25 Total Total 22 Total 586 Total 21 600 547 Total 19 20 4 Total 18 Total Total 149 5 500 422 432 122 15 5 400 84 3 10 143 184 8 178 3 300 147 10 200 131 259 5 241 100 201 12 8 148 10 8 0 0 FY15 FY16 FY17 FY18 FY15 FY16 FY17 FY18 Priv
Slide 19: Channel Wise Sales Contribution
Channel Wise Sales Contribution 2% FY15 29% 2% FY16 34% 11% 6% 16% 19% 14% 34% 23% 10% FOFO Distribution CFS Online LFS COCO FOFO Distribution CFS Online LFS COCO 27% 4% FY17 7% FY18 31% 5% 6% 10% 15% 12% 35% 13% 34% FOFO Distribution CFS Online LFS COCO FOFO Distribution CFS Online LFS COCO Private
Slide 20: Brand Wise Sales Contribution
Brand Wise Sales Contribution 5% FY15 FY16 1% 3% 3% 42% 50% 44% 51% THTG THSLG The Vertical Sugarush THTG THSLG The Vertical Sugarush 4%2% 2% 4% 2% FY18 2% 2% FY17 5% 38% 43% 52% 46% THTG THSLG And THTG THSLG And The Vertical Sugarush Global Desi The Vertical Sugarush THSLG: Tommy Hilfiger Small Lea
Slide 21: Industry & Business Outlook
Industry & Business Outlook Private and Confidential
Slide 22: Industry Overview
Industry Overview Indian Retail Market The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per Retail Market Size in $ billion cent of the country’s Gross Domestic Product (GDP) 1400 1300 and a
Slide 23: Industry Overview
Industry Overview Indian Luggage Market Women’s Handbag Market The total fashion accessory retail market is worth Rs The segment – which is growing around 18% CAGR 15,557 crore, growing at 18 per cent to 19 per cent – is extremely streamlined and is looking at a good and is expected to touch Rs
Slide 24: Long Term Business Strategy
Long Term Business Strategy Phase I To scale up the business and footprints, company intend to sign up major Scaling up the distributors / dealers to get easy access to new market, existing Business Increase online penetration that would bring sustainability in revenues, Scaling up the existin
Slide 25: Geographical Footprints
Geographical Footprints There are a lot of International Brands that could add to the catalogue over time Current focus area Immediate Priority Areas Priority in Phase B Private and Confidential 25
Slide 26: Financials
Financials Private and Confidential
Slide 27: Financial Snap Shot
Financial Snap Shot Sales in Rs cr PAT in Rs cr 80.0 2.5 2.2 68.6 70.0 62.6 2.0 60.0 50.7 50.0 1.3 1.4 38.7 1.5 40.0 1 30.0 1.0 20.0 10.0 0.5 0.0 0.0 FY15 FY16 FY17 FY18 FY15 FY16 FY17 FY18 RoNW RoCE 200.0% 50.0% 42.9% 152.5% 40.0% 40.0% 150.0% 30.0% 26.8% 100.0% 22.7% 20.0% 50.0% 24.1% 10.0% 14.0%
Slide 28: Financial Statements in Rs cr
Financial Statements in Rs cr Income Statement FY15 FY16 FY17 FY18 Balance Sheet FY15 FY16 FY17 FY18 Equity Share capital 7.0 7.0 7.0 10.6 Sales 38.7 50.7 62.6 68.6 Preference share capital 0 2 7.0 - Share Capital 7.0 9.0 14.0 10.6 Expenditure: Reserve & Surplus -6.1 -5.2 -3.8 12.9 Shareholders Fund
Slide 29: Ratio Matrix
Ratio Matrix Ratio Analysis FY15 FY16 FY17 FY18 EBITDA Margin 11.5% 9.6% 10.0% 11.2% EBIT Margin 8.2% 8.0% 8.4% 9.3% EBT Margin 0.5% 2.7% 3.6% 4.4% PAT Margin 3.4% 1.8% 2.3% 3.3% RoCE 42.9% 40.0% 26.8% 22.7% RoNW 152.5% 24.1% 14.0% 9.6% Total Debt/Equity 7.52 1.68 0.91 0.20 Private and Confidential
Slide 30: Capital Market Data
Ratio Matrix Capital Market Data Price Data as on 12th September , 2018 INR Shareholding Pattern as on June, 2018 Face Value 10 Equity Shares Outstanding (Cr) 1.06 EPS as per FY 18 2.1 Others Promoters 41% 59% Market Price 38 Market Cap (IINR Cr) 40.21 Private and Confidential 30
Slide 31: Disclaimer
Disclaimer All data and information is provided for informational purposes only and is not intended for any factual use. It should not be considered as an offer of sale of services mentioned in this information memorandum. Neither Sarthi Capital Advisors Pvt. Ltd. (SCAPL) nor any of its group compan
Slide 32: Happy to Help
HAPPY TO HELP SARTHI CAPITAL ADVISORS PRIVATE LIMITED Bridging the Gap Corporate Headquarters: Regional Office: Mumbai New Delhi 159/11, Amar Brass Compound, Vidya Nagari Marg, 411, Pratap Bhawan, 5 Bahadurshah Zafar Marg, Kalina, Santacruz(E), Mumbai-400098 New Delhi - 110002 Landline: (022) 265286
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