Sheela Foam Ltd. · NSE:SFL
Sheela Foam — Q3 FY25 Earnings Presentation
55 slides from Sheela Foam's earnings presentation, Jan 31, 2025
Slide 1: Investor Presentation filing letter to exchanges
January 31, 2025 To, The BSE Limited The National Stock Exchange India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street, Mumbai-400001 Bandra (E), Mumbai-400051 Scrip code: 540203 NSE Symbol: SFL Subject: Investor Presentation Dear Sir/Madam, Furtherance to our int
Slide 2: Earnings Presentation Q3 & 9M - FY25
SHEELA FOAM LIMITED Earnings Presentation Q3 & 9M - FY25
Slide 3: Leading the science of comfort in three continents
INDIA AUSTRALIA Leading the science BRISBANE PERTH ADELAIDE SYDNEY AUCKLAND of comfort in three MELBOURNE continents NEW ZEALAND
Slide 4: Safe Harbour Statement
Sheela Foam: Safe Harbour Statement All statements included or incorporated by reference in this presentation, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates, and project
Slide 5: Company Snapshot
Company Snapshot ~30% Market Share in Consistent Experienced the mattresses Positive cash flow management segment generation ‘Sleepwell’ ‘Kurlon’ are Strategic move to 40% market share amongst the most trusted focus on high in Australia brands in India margin products Backward Integrated Presence ac
Slide 6: Global Footprint
Global Footprint Kala Amb (HP) Rajpura (Punjab) Roorkee Surajpur (UP) Sahibabad (UP) Greater Noida (UP) Gwalior Jalpaiguri (WB) Jabalpur Jhagadia Talwada (Gujarat) Nandigram Bhubaneshwar Hyderabad (Telangana) Spain India Mfg. Units : 1 Mfg. Units : 18 Capacity: 22,000 MT Capacity: 1,49,000 MT Austra
Slide 7: Group of companies and brands
Sheela Foam : Group of companies and brands India business International business Indian consumer brands International subsidiaries S steepwen — kurlon = FURLENCO Joyce? SG erie IT company CSR initiative International consumer brand <°Staqo he secaiten ae Wake up to a New India plus +
Slide 8: India Business
INDIA BUSINESS plus +
Slide 9: Q3 & 9M FY25 Financial performance
Q3 & 9M FY25 Financial performance Q3 | FY25 - Standalone 9M | FY25 - Standalone INR 791 Cr INR 71 Cr 9.0% INR 1897 Cr INR 189 Cr Income from Operations EBITDA 10.0% EBIDTA Margins Income from Operations EBITDA 54% YoY 34% YoY EBIDTA Margins 36% YoY 19% YoY Q3 | FY25 - Consolidated 9M | FY25 - Conso
Slide 10: India Business (SFL + KEL): Q3 & 9M FY25
India Business (SFL + KEL) : Q3 & 9M FY25 (INR Cr.) Q3 FY24* Q2 FY25 Q3 FY25 9M FY24* 9M FY25 TOTAL REVENUE 688 625 781 1578 2026 Gross Margin 41.5% 44.5% 39.7% 40.7% 42.8% OTHER EXPENSES 32.9% 35.9% 31.5% 30.0% 34.3% Marketing % 7.7% 5.2% 5.7% 5.4% 5.5% EBITDA 8.6% 8.6% 8.2% 10.8% 8.5% *KEL include
Slide 11: Operational Highlights for Q3 & 9M - FY25
Operational Highlights for Q3 & 9M - FY25 *KEL for full period of Q3FY24
Slide 12: Mattress Segment Performance
Mattress | Segment Performance KEY CALLOUTS Q3 FY24* Q2 FY25 Q3 FY25 VALUE 355 Cr 300 Cr 426 Cr *Q3FY24 –KEL for 72 days Q3 FY24* Q2 FY25 Q3 FY25 VOLUME 699K 723K 1040 K
Slide 13: Furniture Cushioning Segment Performance
Furniture Cushioning| Segment Performance KEY CALLOUTS Q3 FY24 Q2 FY25 Q3 FY25 VALUE 62 Cr 50 Cr 65 Cr Q3 FY24 Q2 FY25 Q3 FY25 VOLUME 1537 Tn 1354 Tn 1722 Tn
Slide 14: Comfort Foam Segment Performance
Comfort Foam| Segment Performance KEY CALLOUTS Q3 FY24*^ Q2 FY25 Q3 FY25 VALUE 120 Cr 115 Cr 125 Cr *Q3FY24 -KEL for 72 days Q3 FY24*^ Q2 FY25 Q3 FY25 VOLUME 6460 Tn 5764 Tn 6134 Tn ^ ’Industrial Others’ is reclassified in HCP & Scrap
Slide 15: Technical Foam Segment Performance
Technical Foam| Segment Performance KEY CALLOUTS Q3 FY24^ Q2 FY25 Q3 FY25 VALUE 113 Cr 128 Cr 127 Cr Q3 FY24^ Q2 FY25 Q3 FY25 VOLUME 4032 Tn 4729 Tn 4500 Tn ^ ’Industrial Others’ now classified in HCP & Scrap
Slide 16: Others Segment Performance
Others | Segment Performance Q3 FY24* Q2 FY25 Q3 FY25 VALUE 37 Cr 31 Cr 39 Cr *Q3FY24 -KEL Revenue only for 72 days Q3 FY24* Q2 FY25 Q3 FY25 VOLUME MIXED (N.A) MIXED (N.A) MIXED (N.A)
Slide 17: International Business & STAQO
INTERNATIONAL BUSINESS & STAQO
Slide 18: Australia: Q3 & 9M FY25
Australia | Q3 & 9M FY25 (INR Cr.) Q3 FY24 Q2 FY25 Q3 FY25 9M FY24 9M FY25 TOTAL REVENUE 115 105 99 319 300 Gross Margin 46.4% 48.4% 52.8% 47.6% 50.1% OTHER EXPENSES 41.2% 46.3% 39.5% 41.4% 44.1% EBITDA 5.2% 2.1% 13.3% 6.2% 6.0% HIGHLIGHTS
Slide 19: Spain: Q3 & 9M FY25
Spain | Q3 & 9M FY25 (INR Cr.) Q3 FY24 Q2 FY25 Q3 FY25 9M FY24 9M FY25 TOTAL REVENUE 76 86 81 248 257 Gross Margin 32.0% 32.0% 29.8% 29.5% 29.6% OTHER EXPENSES 21.2% 20.1% 21.7% 18.8% 20.5% EBITDA 10.8% 11.9% 8.1% 10.7% 9.1% HIGHLIGHTS
Slide 20: STAQO: Q3 & 9M FY25
STAQO : Q3 & 9M FY25 (INR Cr.) Q3 FY24 Q2 FY25 Q3 FY25 9M FY24 9M FY25 TOTAL REVENUE 8 12 12 23 37 Gross Margin 100.0% 100.0% 100.0% 100.0% 100.0% OTHER EXPENSES 71.8% 68.3% 69.9% 74.0% 67.1% EBITDA 28.2% 31.7% 30.1% 26.0% 32.9% HIGHLIGHTS
Slide 21: Consolidated Business
Consolidated Business plus --
Slide 22: Consolidated Business Summary: Q3 & 9M FY25
Consolidated Business Summary | Q3 & 9M FY25 (INR Cr.) Q3 FY24* Q2 FY25 Q3 FY25 9M FY24* 9M FY25 TOTAL REVENUE 879 813 967 2137 2590 Gross Margin 41.7% 44.9% 40.6% 40.5% 42.5% OTHER EXPENSES 33.1% 36.3% 31.5% 30.2% 34.1% EBITDA 8.7% 8.5% 9.1% 10.3% 8.4% *KEL included only for the Period Post Acquisi
Slide 23: Raw Material Prices and Gross Margins
Raw Material | Prices and Gross Margins (%) TDI & Polyol Price Trend (INR/KG) SFL Consolidated Gross Margins* (%) 43.6% 44.9% 41.7% 42.2% 40.6% 190 201 200 188 189 124 132 126 115 120 Q3-FY24 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 Q3-FY24 Q4-FY24 Q1-FY25 Q2-FY25 Q3-FY25 TDI POLYOL Gross Margins (%) SFL Ind
Slide 24: Key Business Updates
Key Business Updates
Slide 25: Festive season campaign - Sleepwell
Festive season campaign - Sleepwell
Slide 26: Wedding season campaign
Wedding season campaign <_ officialsleepwell Why a mattress is the ultimate wedding gift for newlyweds POSTED ON: 21-11-2024 better than blessings / blessit's Weddings are exciting and also a jovial event to be a part of, but after the celebration comes the real adventure, especially for the bride a
Slide 27: Sleepwell website offers
« Sleepwell SHOP MATTRESSES ¥ SHOP PILLOWS NEW TECH FIND SHOWROOM SLEEP ADVICE Offer H Qe Exciting offers and easy EMI options available DISCOVER OUR RANGE M - EARNINGS PRESENTATION
Slide 28: Did you Sleepwell?
Did you Sleepwell? A brand initiative to start the meaningful conversation for emphasizing importance of sleep, health, and expressing care for our loved ones. • Always on digital campaign • Influencer collaboration
Slide 29: Brand engagement
Brand engagement 87 million Total reach 82 million Brand video views • Deeper brand connection • Education and awareness on sleep health axis • Influencer collaborations • Branded content has led to consistently increasing engagement, organic traffic and organic revenue on mysleepwell.com
Slide 30: Kurlon Digital transformation journey
Kurlon | Digital transformation journey Search Volumes towards upward trend Personalized Remarketing for personalized marketing and conversion improvement Social Followers & Engagement growth
Slide 31: Kurlon Online Marketing
Kurlon Online Marketing Youtube Unified OTT
Slide 32: Offline Retail Branding
Offline Retail Branding
Slide 33: Sleepwell retail branding
Sleepwell retail branding | Enhanced consultative selling
Slide 34: Kurlon retail branding
Kurlon retail branding | Enhanced consultative selling
Slide 35: Marketing Initiatives
Marketing Initiatives
Slide 36: Google my business
Google my business 2900+ Live dealer profiles for Sleepwell & Kurlon Increased showroom search and footfall
Slide 37: Presence at Maha Kumbh
Mattresses for every Indian Presence at “Maha Kumbh” Marketing initiatives : on ground BTL & surround initiatives
Slide 38: Sleepwell Presence at Mahakumbh
Sleepwell – Presence at Mahakumbh Over 1000+ daily footfall • Live demos & product experience • On spot purchases.
Slide 39: Kurlon Presence at Mahakumbh
Kurlon – Presence at Mahakumbh Over 800+ daily footfall • Live demos & product experience • On spot purchases
Slide 40: Channel Engagement
Channel Engagement
Slide 41: Sleepwell Customer representative trainings
Sleepwell | Customer representative trainings Sales executive trainings at the showroom for enhancing consultative selling
Slide 42: Channel engagement
Channel engagement Kurlon Kare Klub Program - Dealer meets
Slide 43: Financials
Financials plus +
Slide 44: Quarterly Standalone Income Statement
Quarterly Standalone Income Statement (INR Cr) Particulars Q3-FY25 Q3-FY24 Y-O-Y Q2-FY25 Q-O-Q Revenue from Operations 791 513 54% 602 31% Operating Expenses 720 460 532 EBITDA 71 53 34% 71 1% EBITDA Margin (%) 9% 10% 12% Other Income 9 22 29 Depreciation 23 15 22 Finance Cost 23 18 22 PBT 34 42 -19
Slide 45: 9M Standalone Income Statement
9M Standalone Income Statement (INR Cr) Particulars 9M-FY25 9M-FY24 Y-O-Y Revenue from Operations 1897 1393 36% Operating Expenses 1708 1233 EBITDA 189 160 19% EBITDA Margin (%) 10% 11% Other Income 63 66 Depreciation 64 38 Finance Cost 66 24 PBT 122 164 -26% Exceptional Item -12 11 Tax 34 41 PAT 10
Slide 46: Quarterly Consolidated Income Statement
Quarterly Consolidated Income Statement (INR Cr) Particulars Q3-FY25 Q3-FY24 Y-O-Y Q2-FY25 Q-O-Q Revenue from Operations 967 879 10% 813 19% Operating Expenses 879 803 743 EBITDA 88 76 15% 69 27% EBITDA Margin (%) 9% 9% 9% Other Income 7 32 32 Depreciation 45 30 48 Finance Cost 29 25 28 PBT 21 53 -6
Slide 47: YTD Consolidated Income Statement
YTD Consolidated Income Statement (INR Cr) Particulars 9M-FY25 9M-FY24 Y-O-Y Revenue from Operations 2590 2137 21% Operating Expenses 2373 1917 EBITDA 217 220 -1% EBITDA Margin (%) 8% 10% Other Income 70 80 Depreciation 133 74 Finance Cost 85 42 PBT 69 184 -63% Exceptional Item -31 11 Tax 25 47 Shar
Slide 48: Historical Standalone Income Statement
Historical Standalone Income Statement (INR Cr) PARTICULARS FY21 FY22 FY23 FY24 9M-FY25 Operational Revenue 1,612 2,008 2,039 1,880 1,897 Operating Expenses 1,374 1,774 1,830 1,670 1,708 EBITDA 237 234 208 210 189 EBITDA Margins (%) 15% 12% 10% 11% 10% Other Income 47 70 75 97 63 Depreciation 33 32
Slide 49: Historical Consolidated Income Statement
Historical Consolidated Income Statement (INR Cr) PARTICULARS FY21 FY22 FY23 FY24 9M-FY25 Operational Revenue 2,355 2,866 2,873 2,982 2,590 Operating Expenses 1,991 2,551 2,576 2,682 2,373 EBITDA 364 315 297 301 217 EBITDA Margins (%) 15% 11% 10% 10% 8% Other Income 50 79 86 117 70 Depreciation 73 8
Slide 50: Historical Standalone Balance Sheet
Historical Standalone Balance Sheet (INR Cr) PARTICULARS FY23 FY24 H1-FY25 PARTICULARS FY23 FY24 H1-FY25 ASSETS EQUITY & LIABILITIES Non-current Assets 791 3,777 3,296 Equity 1,362 2,674 2,753 Property, Plant & Equipment 270 433 492 (a) Share Capital 49 54 54 Capital Work In Progress 103 80 31 (b) O
Slide 51: Historical Consolidated Balance Sheet
Historical Consolidated Balance Sheet (INR Cr) PARTICULARS FY23 FY24 H1-FY25 PARTICULARS FY23 FY24 H1-FY25 ASSETS EQUITY & LIABILITIES Non-current Assets 1,278 4,465 3,933 Property, Plant & Equipment 429 1,160 1,179 Equity 1,609 2,981 3,057 Capital Work In Progress 288 161 117 (a) Share Capital 49 5
Slide 52: Consolidated Historical Financial Performance
Consolidated Historical Financial Performance Revenues (INR Cr) EBITDA (INR Cr) and EBITDA Margins (%) PAT (INR Cr) and PAT Margins (%) 2,873 2,982 364 240 2,866 219 2,590 300 315 297 301 194 203 2,355 184 2,053 217 14.6% 15.5% 75 10.4% 9.5% 10.2% 11.0% 10.1% 7.1% 8.4% 7.6% 6.2% 2.9% FY20 FY21 FY22
Slide 53: Capital Market Data
Capital Market Data 1 year stock performance (As on 31st December, 2024) 40.00% 30.00% 20.00% 10.00% 0.00% -10.00% -20.00% -30.00% -40.00% -50.00% Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24 Sheela Sensex Midcap Price Data (As on 31st December, 2024) INR Share
Slide 54: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 55: Thank you
Thank you