Brand Concepts Ltd. · NSE:BCONCEPTS
Brand Concepts — Q2 FY2022-23 Earnings Presentation
28 slides from Brand Concepts's earnings presentation, Nov 11, 2022
Slide 1: Brand Concepts Limited – Investor Presentation Submission Letter
BRAND CONCEPTS LIMITED CIN – L51909MH2007PLC174702 140/2/2 Ring Road Squire Musakhedi, INDORE 452 001 (M.P) INDIA Phone: 91-731-422300, Fax- 4221222/444 Email: info@brandconcepts.in Date: 11th November, 2022 To, To, National Stock Exchange of India Limited BSE Limited Listing & Compliance Department
Slide 2: Q2 FY2022-23 Investor Presentation
Q2 FY2022-23 I N V E S T O R P R E S E N TAT I O N Refer to disclaimer at end
Slide 3: Core Topics
CORE TOPICS 1. Quarter Performance 2. Way Forward 3. About Us - Key Performance Highlights - Tommy Hilfiger - Company background - Financial Summary - Sugarush, The Vertical - Leadership team; Orgn structure - Channel wise Contribution - New International Brands - Key categories - Manufacturing - Ou
Slide 4: Q2FY23 Performance Highlights
Q2FY23 Performance Highlights 3
Slide 5: Performance Highlights
PERFORMANCE HIGHLIGHTS Commenting on the performance, Mr Abhinav Kumar, WTD & CEO said: Revenue EBITDA “Our performance has continued to improve from where we left off in 72% 105% Q1FY23. While we are still growing strong in our online sales, our offline YoY YoY growth is higher both like to like in
Slide 6: Q2FY23 Financial Summary
Q2FY23 FINANCIAL SUMMARY Particulars (Rs mn) Q2FY23 Q1FY23 Q2FY22 YoY% QoQ% Net Sales 442.9 319.0 258.0 71.6 38.8 Material consumed 234.7 164.9 145.3 61.5 42.3 Employee Exp. 39.8 36.7 26.1 52.4 8.3 Other Exp. 112.0 77.9 59.1 89.5 43.8 Total Expenditure 386.4 279.5 230.5 67.6 38.2 EBITDA 56.4 39.5 27
Slide 7: Channel Contribution
CHANNEL CONTRIBUTION FY22 Q2 (FY22-23) 14.2% 15.0% 3.1% 4.9% 5.2% 4.9% 5.5% 51.5% 55.0% 9.0% 17.1% 14.3% Online LFS LRFS COCO FOFO DND Online LFS LRFS COCO FOFO DND LRFS: Licensor Flagship Stores (Tommy Hilfiger Stores) || LFS : Large Format Stores || COCO : Company Owned Company Operated Outlets FO
Slide 8: Way Forward
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Slide 9: Way Forward
WAY FORWARD Tommy Sugarush, New International Manufacturing Bagline Hilfiger The Vertical Brands Expand our presence in Grow our offerings and The company is eyeing 2-3 The company is evaluating Build and grow own Tommy Hilfiger by scaling presence through MBOs, new international brands for organic
Slide 10: Geographical Footprint
GEOGRAPHICAL FOOTPRINT We are targeting licensing arrangements with other International Brands that could add to the catalogue over time in our core areas. Current focus area Immediate Priority Areas Priority in Phase B 9
Slide 11: About Us
About Us 10
Slide 12: About Us
ABOUT US • Incorporated in the year 2007, Brand Concepts is an Indore based company which specialises in the EXCLUSIVE brand licensee for manufacturing of bags, backpacks & fashion accessories for the Indian & International markets. Tommy Hilfiger in luggage, • The Company had its IPO in Jan 2018 an
Slide 13: Leadership Team
LEADERSHIP TEAM PRATEEK MAHESHWARI ABHINAV KUMAR MANAGING DIRECTOR WTD & CEO Aged 39, he has completed his MBA from S.P. Jain Institute, Mumbai. He possesses vast Aged 40 years, he is the Whole-time Director of the Company. Abhinav co-founded Brand Concepts. He is a experience in the field of Brand
Slide 14: Organisation Structure
ORGANISATION STRUCTURE Director & CEO Abhinav Kumar President – S&O Head - Design & Head – Sourcing & Information Nabendu Development Quality Technology (I.T.) Chakraborty Manish Priyadarshi Riki Mudoi Rajnish Doda Company Secretary Head Human & Compliance Head - Finance Resources Swati Gupta Kalyan
Slide 15: Key Categories
KEY CATEGORIES BACKPACKS 01 02 LUGGAGE We design and manufacture trendy and sturdy Based on individual taste and preference, we backpacks. We make laptop bags, duffle & gym bags, meticulously design our travel gear. We create luggage rucksacks and school backpacks. both hard & soft, that is loaded w
Slide 16: Our Approach
OUR APPROACH Brand Concepts is built on the thinking of our Founders. They believe that brand and lifestyle licensing is mutually beneficial to both the licensor and the licensee. While the brand owner/licensor benefits from generating a new revenue stream, increasing their brand awareness, and expa
Slide 17: Design Process
DESIGN PROCESS EMPATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT Conduct research to develop Combine all our research Brainstorm and generate a Build a real tactile Return to our users for Put the vision into effect an understanding of our and observe where our user range of crazy and creative repres
Slide 18: Business Model
BUSINESS MODEL LICENSED BRANDS Partner with top international and domestic 01 PRODUCT DESIGN The product team analyses the brand, 02 brands as an exclusive licensee in key competitive landscape & prepares a product product categories. brief for the design team The design team prepares the design whi
Slide 19: Sales Channels
SALES CHANNELS EBOs Company owned Franchisee BAGLINE MBOs / Retail Online outlets Brand Concepts currently has The company currently has www.baglineindia.com is the The company sells its The company sells through 8 Company Operated 22 Franchisee Owned E-Commerce venture of BCL, products to several s
Slide 20: Bagline & Baglineindia.com
BAGLINE & Baglineindia.com Specialty stores are the latest in-thing in e-commerce. While the earlier websites followed the 'all-things-under-one-roof' strategy www.baglineindia.com is the E-Commerce venture of Brand Concepts Ltd.(BCL), which is a fashion Background accessory retail company. The ph
Slide 21: Our Brands
Our Brands 20
Slide 22: Tommy Hilfiger
Tommy Hilfiger is one of the most successful fashion brands in the world With presence in over 90 countries | One of the most popular foreign brands in India. One of Background the earliest international lifestyle brands to enter India in 2003 through Murjani Group. Licensed Products A range of
Slide 23: Sugarush
Trend maker, Experimental, Quirky, Sugarush believes in breaking the conventional parameters of fashion & giving something new & fresh, that will help one set apart Background In-house brand of BCL started in 2014 Women handbags. Products Small Non Leather Goods that includes belts and wallets
Slide 24: The Vertical
“The Vertical” is the brand for comrades who are on a quest for an adventure and love of outdoor living. In-house brand of BCL started in 2014 with Sugarush to cater to outdoor bag pack Background segment. Co-launched recently in partnership with Roadies. Belts & Wallets (Rs.700- 1400), Bag pa
Slide 25: Manufacturing & Warehouse
MANUFACTURING & WAREHOUSE 24
Slide 26: Bagline on Social Media
BAGLINE ON SOCIAL MEDIA https://www.instagram.com/baglineindia/ https://www.facebook.com/baglineindia www.baglineindia.com 25
Slide 27: Disclaimer
Disclaimer This document has been prepared for information purposes only and is not an offer or invitation or recommendation to buy or sell any securities of Brand Concepts Ltd (“BCL”, "Company“), nor shall part, or all, of this document form the basis of, or be relied on in connection with, any con
Slide 28: Thank You
Thank You FOR FURTHER INFORMATION PLEASE CONTACT Brand Concepts Ltd KAPTIFY® Abhinav Kumar KAPTIFY Consulting Whole Time Director Investor Relations Strategy & Consulting cfo@brandconcepts.in Tel: +91-845 288 6099 www.brandconcepts.in contact@kaptify.in www.kaptify.in 27