Playtech Plc · LSE:PTEC
Playtech — Investor Day (July 2013)
33 slides from Playtech's investor day presentation, July 2013
Slide 1: Playtech - Solution of Choice
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Slide 2: Agenda: Turnkey Solution, IMS, Case Study
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 3: A pioneering full turnkey solution for digital betting & gaming
A pioneering full turnkey solution for the digital betting & gaming offering: • Full suite of products, including web & mobile portal (MULTI PRODUCT). • The best content in the market place (OPEN PLATFORM). • Cross channel capabilities (MULTI CHANNEL), with single player view. • Extensive marketing
Slide 4: User Experience and platform architecture
User Experience Games Casino Poker Bingo Sport DL Client Live Web & Portal Mobile Tablets LB Content 3rd-party Trading System Content Playtech Open Gaming Platform Sport Book Management External Playtech Backend - IMS Wallet Bonuses | Communication, Loyalty, VIP | Personalisation PTTS Marketing | CR
Slide 5: Casino: 500+ games
• 500+ games. • Games integrated into any product. • 30+ games on mobile and tablet. • Exclusive branded content featuring popular titles.
Slide 6: Branded content serves as a major acquisition tool
Branded content serves as a major acquisition tool.
Slide 7: Live casino offering
• One of a kind European & Asian offering. • iPhone, Android & Tablets. • Top quality games offering and broadcast equipment. • Personal interaction between player & dealer in real time.
Slide 8: Poker: world's largest online poker network
• World’s largest online poker network, with over 70 licensees worldwide. • 100,000 unique daily users. • Liquidity ensures huge tournaments.
Slide 9: Bingo network
• Largest network in the industry . • More Bingo variants than any other supplier (14 variants). • The best embedded mini-games (50+ games). • Bespoke branded bingo games.
Slide 10: Sport and mobile channels
• Web, Mobile, SSBT and Telebet channels offered. • Shared wallet/user account with Playtech products. • Market leading mobile enabler for betting and gaming. • Integrated to Playtech other mobile offering – casino/poker/bingo.
Slide 11: Agenda: Open Platform
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 12: GTS platform delivers 3rd party gaming content
Through the Playtech GTS platform it is possible to deliver 3rd party gaming content (non Playtech). All 3rd party games can benefit from the same IMS functionality, fully leveraging the leading betting and gaming player management system. For example: the licensee can offer the same bonus across Pl
Slide 13: Agenda: Multi Channel
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 14: One Game: All Platforms
One Game: All Platforms HINCREGIBLE y Gi
Slide 15: Multi-channel user experience and backend
User Experience Games Casino Poker Bingo Sport Live DL Client Web Mobile & Tablets LB Content Sport Platform Live & Casino iPoker Network Bingo Network External Playtech Backend - IMS Marketing Bonuses | Communication, Loyalty, VIP | Personalisation
Slide 16: Seamless full betting and gaming solution across verticals and channels
Playtech provides a seamless full betting and gaming solution across all product verticals and channels. • Ability to play games from Playtech, but also games from the top content houses in the industry. • ALL products and games can be played seamlessly and benefit from the bonus and marketing funct
Slide 17: Agenda: IMS
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 18: Playtech's IMS (Information Management Solution)
• Playtech’s IMS (Information Management Solution) is a modular, backend system that provides operators with centralized end-to-end management of their business. • IMS serves as a multi-balance wallet, offering operators the ability to configure the offering as they please. • The power behind the en
Slide 19: Player communication channels
Operator Chat Emails SMS Player Internal RSS Messages Inbox Customer
Slide 20: Player profiling and segmentation
Player Profiling Maximize potential/revenue Segmenting for More appealing to players personalized offering Feel more connected -> Loyal players Player’s experience reassuring, satisfying & personally relevant
Slide 21: Back office tools for tailoring user experience
Playtech offers a number of back office tools that enable the operator to tailor the front end user experience on a player by player basis. • Lobby Templates • Login/Logout Messages • Game Advisor • URL Banners • Game Promo Banners • Promo Gadget
Slide 22: Integrated bonus engine
• Integrated Bonus Engine. • Wide ranging bonus and loyalty options. • Gaming specific bonusing for any game on any channel. • Segmented, trigger based bonuses.
Slide 23: Agenda: Full Player Lifecycle
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 24: Measure, Analyze, Plan, Execute cycle
Analyze Plan strategy and actions • Reporting • Identify target segments • Define communication channels • Dashboard • Prepare relevant templates • BI configuration and settings Analyze Plan Measure Execute Execute Strategy Real time measurement • Utilize communication • KPI & reporting channels • B
Slide 25: Campaign Manager: full CRM solution
Playtech is working to enhance the IMS, creating a full CRM solution for its operators. Campaign Manager is fundamental in providing an automated trigger based solution, offering greater value and loyalty. Trigger Conditions Actions An event the prompts the Conditions that must be The actions that s
Slide 26: Agenda: PTTS
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 27: Playtech Turnkey Services
Playtech Turnkey Services offers all the operations, marketing and ecommerce expertise needed to run your gaming business. The seasoned professionals will maximise the toolset provided by Playtech to ensure profits are amplified to the fullest extent. • Ecommerce Payment Processing & Risk & Fraud.
Slide 28: IMS back office player management tool
• Playtech’s IMS - back office player management tool exclusively fit for betting and gaming industry. • Single back office tool for the operation, fully integrated with all products. • Provides all the functionality for an e-commerce platform; notably banking, player verification and risk and fraud
Slide 29: Agenda: Case Study
• Playtech’s Turnkey Solution – Multi Product – Open Platform – Multi Channel • IMS – Full Player Lifecycle – PTTS • Case Study
Slide 30: Primary Deliverables for Gala Coral project
Primary Deliverables for Gala Coral project… • Casino (Download, Web and Mobile) • GTS Platform (access to 3rd party content) • Bingo (Web and Mobile) • Poker (Download, Web and Mobile) • Live Games • Sport on mobile (Mobenga) • Portal & Mobile Hub • IMS Player Management & Wallet • Single Wallet &
Slide 31: Gala Coral Portal
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Slide 32: Gala Coral Mobile Hub
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Slide 33: Thank You!
. Thank You!