Alliance Agreement

Ten Alps Communications PLC 10 February 2004 For Immediate Release 7.00AM 10 February 2004 Ten Alps: Strategic Alliance with global marketing group Radiate Ten Alps Communications PLC ('Ten Alps'), the media group, announces agreement of a strategic alliance with the US-based, global event-marketing firm, The Radiate Group ('Radiate'), a wholly-owned subsidiary of the Omnicom Group, the international marketing communications company. The alliance, agreed by Ten Alps subsidiary Ten Alps Events, is to offer brand-driven content in the form of event marketing and entertainment programming to Radiate's global client list - which has recently included Mercedez-Benz, Heinz, McDonalds, SAB Miller, Adidas, Budweiser, Telefonica, HP, Deutsche Telecom and Microsoft. Radiate lists 27 member agencies in 12 countries and offers branded entertainment projects which can involve several marketing disciplines at once - including internet, mobile telephony, sponsorship of TV entertainment and event management. Said Bob Geldof, a non-executive director of Ten Alps: 'There is a necessary convergence of media, brands and content, because if marketing isn't relevant to the lifestyle of consumers, it will just get tuned-out with all the other noise. Brand-driven content is going strong in the US, and Europe is not far behind. This market is important to us.' Marc Bushala, Managing Director for Radiate in Europe, said: ''Radiate has been working with a number of clients on the creation of branded entertainment - seeking ways to make their brand an intractable part of the entertainment content as opposed to an interruption. Increasingly, our clients want creative and impactful programs that allow their brands to connect and engage consumers, not just a 30-second spot.' Ten Alps Events' most recent marketing success was its work with Orange on the Brightening Up London campaign over Christmas. Other recent corporate clients have included Corus, EMI, Sony Playstation, RMC, NCR and L'Oreal. Access to corporate clients at a high-level is the key driver, since budgets for big-ticket items like major sporting or civic events tend to be controlled at board level. Said Alex Connock, Chief Executive of Ten Alps: 'This is a non-exclusive deal which aims to create major contracts, so if it works we could see improvement on roughly a 12-month timescale and beyond.' ENDS Contact details: Ten Alps Events Tim Spencer 020 7089 3686 Ten Alps Communications plc PR: Jacqui Graves, Binns & Co 020 7786 9600 Managing Director, Radiate Group Europe 00 33 1 4755 7452 mbushala@radiategroup.com This information is provided by RNS The company news service from the London Stock Exchange