Business
Taylor Hougland Joins Pella Corporation as EVP & Group President, Business Units Accomplished Executive to Lead Pella's Portfolio Growth and Performance
Pella Corporation is pleased to announce the appointment of Taylor Hougland as Executive Vice President & Group President, Business Units, effective April 6, 2026. In this new role, Hougland will report directly to Emily Videtto, President & Chief Operating Officer.
About this update from Whirlpool Corporation
[{"type":"text","content":"PELLA, Iowa, April 6, 2026 /PRNewswire/ -- Pella Corporation is pleased to announce the appointment of Taylor Hougland as Executive Vice President & Group President, Business Units, effective April 6, 2026. In this new role, Hougland will report directly to Emily Videtto, President & Chief Operating Officer.","length":317,"tagName":"p"},{"type":"image","alt":"Taylor Hougland, Executive Vice President & Group President, Business Units, Pella Corporation","displaySize":"","headline":null,"caption":"Taylor Hougland, Executive Vice President & Group President, Business Units, Pella Corporation","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/dc929d5108c7ef675963f781c50fc0db"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gRjfK8KGoMwZBOzTPftl5A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MQ--/https://media.zenfs.com/en/prnewswire.com/dc929d5108c7ef675963f781c50fc0db","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2950579/Pella_Corporation_new_executive_Taylor_Hougland.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Hougland has broad experience managing large portfolios and go-to-market strategies. Most recently, he managed a multi-billion-dollar North American business unit at Whirlpool Corporation, overseeing multiple brands, product lines, and manufacturing operations with full profit and loss accountability. His expertise spans product development, sales, merchandising, operations, finance, and corporate strategy. Prior to Whirlpool Corporation, Hougland held roles in mergers and acquisitions investment banking at UBS and private equity at Hammond Kennedy Whitney.","length":563,"tagName":"p"},{"type":"text","content":""We are thrilled to welcome Taylor Hougland to Pella Corporation. His proven leadership and expertise in managing multi-brand portfolios make him the ideal fit to build on our momentum and drive our growth strategy forward. I'm confident that under Taylor's guidance, our family of brands will continue to deliver innovative, high-quality products and services for our customers and communities," said Emily Videtto, President & COO, Pella Corporation.","length":474,"tagName":"p"},{"type":"text","content":"As EVP & Group President, Business Units, Hougl...