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Obagi Medical and It’s a Secret Med Spa Announce Collaboration in the ALOHA Program to Drive Real-World Evidence for Obagi® saypha® MagIQ™
It’s a Secret Med Spa selected as a premier luxury med spa partner due to its commitment to excellence, personalized luxury aesthetic experiences, and
About this update from Waldencast Plc
[{"type":"text","content":"It’s a Secret Med Spa selected as a premier luxury med spa partner due to its commitment to excellence, personalized luxury aesthetic experiences, and outstanding patient results across its growing network of high-end locations\nNEW YORK and DALLAS, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Obagi Medical, a leading innovator in physician-dispensed skincare and aesthetic solutions and part of Waldencast plc (NASDAQ: WALD) (“Waldencast” or the “Company”), today announced It’s a Secret Med Spa as a key partner in the Aesthetics Leadership with Obagi’s Hyaluronic Acid (ALOHA) Program. It’s a Secret Med Spa will help generate real-world data to translate the clinical safety and efficacy demonstrated in FDA pivotal trials into everyday practice across multiple locations and structured evaluation programs. “This partnership with Obagi makes perfect sense for us. They’re taking a thoughtful, evidence-based approach to launching this innovative injectable, and we have the clinical expertise, luxury patient experience, and high-performance environment to evaluate how trial data performs in real-world premium med spa settings,” said Garret Gay, Vice President of Sales at It’s a Secret Med Spa. “Our providers deliver advanced aesthetic treatments every day to discerning clients who expect the absolute best in results, service, and atmosphere. That elevated experience matters. The ALOHA Program is an ideal fit for premium, high-touch med spas like ours — giving us access to best-in-class protocols, real-world insights, and the ability to integrate saypha® MagIQ™ with the complete Obagi ecosystem to deliver exceptional outcomes for our clients.” The ALOHA Real-World Program is designed to give It’s a Secret Med Spa providers hands-on experience with Obagi saypha® MagIQ™ while evaluating complete Obagi protocols. This approach aims to drive patient satisfaction and strengthen relationships between clients and their providers. The program includes a real-world clinical initiative supplemented by a structured evaluation process across participating It’s a Secret Med Spa locations, with standardized data capture. “Partnering with It’s a Secret Med Spa is a clear statement of our intent to launch this new injectable on a foundation of robust clinical evidence, education, and integrated patient outcomes,” said Drew Fine, U.S. General Manager, Professional ...