Business
Super League Signs Definitive Agreement to Acquire Misfits Ads Division, Expanding Revenue and Accelerating Path to Positive Adjusted EBITDA
Acquisition Will Add Programmatic Revenue, Rewarded Video Technology and Creator Partnerships While Advancing Platform Capabilities SANTA MONICA, Calif.,
About this update from Super League Enterprise, Inc.
[{"type":"text","content":"Acquisition Will Add Programmatic Revenue, Rewarded Video Technology and Creator Partnerships While Advancing Platform Capabilities\nSANTA MONICA, Calif., March 18, 2026 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE), an audience intelligence and media activation company connecting brands with people who play video games—one of the largest and most influential audiences in modern culture—today announced a definitive agreement to acquire the Misfits Ads Division from Misfits Gaming Group. Post-closing, the transaction will expand Super League’s revenue base, diversify monetization channels, and accelerate its path to positive Adjusted EBITDA and long-term value creation. Strategic Expansion of Super League’s Advertising Platform The acquisition will represent the next step in Super League’s strategic execution following the Company’s restructuring in 2025 and completion of a $20 million PIPE financing in October 2025, which strengthened the balance sheet and positioned the business to pursue disciplined growth initiatives. The addition of the Misfits Ads Division will broaden Super League’s media and advertising solutions in several key areas: Programmatic Revenue Expansion – new automated monetization streams that diversify and scale Super League’s revenue mix.Proprietary Rewarded Video Technology – high-value advertising solution enabling gamers to watch content in exchange for digital items, ensuring a positive user experience while maximizing ad performance metrics.Creator and Talent Relationships – direct relationships with leading gaming creators and communities across gaming and social platforms.Complementary Brand Partnerships – expanded relationships within entertainment, consumer packaged goods, food and beverage, and other major advertiser categories.Data Partnerships - new relationships with unique consumer data providers that enhance Super League’s audience intelligence and customer targeting capabilities. In addition to the assets being acquired, Super League and Misfits will enter into a Preferred Commercial Brand Partnership agreement enabling Super League to run brand integrations across Misfits’ significant owned-and-operated game portfolio reaching more than 100 million monthly active users, which will remain within Misfits as a standalone business. Over the past three years, the Misfits Ads Division has execut...