Business
Snipp Interactive Releases the 2026 AI Shopper Marketing Technology Landscape
Highlights the technologies transforming shopper marketing-from AI-driven insights and retail med...
About this update from Snipp Interactive Inc.
[{"type":"text","content":"Snipp Interactive Releases the 2026 AI Shopper Marketing Technology LandscapeHighlights the technologies transforming shopper marketing-from AI-driven insights and retail media to promotions, loyalty, and revenue optimization. VANCOUVER, BC / ACCESS Newswire / March 18, 2026 / Snipp Interactive Inc. (\"Snipp\" or the \"Company\") (TSX-V:SPN)(OTC PINK:SNIPF), a value-added SaaS company and leader in shopper marketing promotions, loyalty programs, and purchase validation technology, today announced the release of the 2026 AI Shopper Marketing Technology Landscape, a comprehensive overview of the technologies transforming how brands engage shoppers and drive measurable sales.As artificial intelligence, retail media networks, and first-party data strategies rapidly reshape the marketing ecosystem, brands are increasingly adopting new technologies to better understand shopper behavior, optimize marketing investments, and connect marketing engagement directly to verified purchases.The 2026 AI Shopper Marketing Technology Landscape maps the growing ecosystem of platforms supporting modern shopper marketing across the entire path to purchase-from data infrastructure and shopper insights to marketing activation, retail media, promotions, loyalty, and revenue optimization.\"We're excited to share the 2026 AI Shopper Marketing Technology Landscape with the industry,\" said Atul Sabharwal, CEO of Snipp Interactive. \"Shopper marketing is evolving quickly as AI, retail media, and first-party data reshape how brands connect with consumers. This landscape is designed to help brands and retailers better understand the technologies driving this change and identify innovative solutions that can enhance engagement and deliver measurable results.\"The landscape highlights key technology categories that support modern shopper marketing strategies, including:Data infrastructure and data collaboration platforms that enable secure sharing and activation of first-party shopper dataPredictive analytics and AI-driven insights tools that help brands understand shopper behavior and forecast demandMarketing and creative AI platforms that automate content creation, campaign optimization, and personalizationRetail media and e-commerce platforms that connect marketing directly to the point of purchaseRetail execution and supply chain technologies that ensure pr...