Business
Snipp Interactive Announces Execution of US$1.3 Million Contract for Customer Loyalty Programs for Multiple Brands of Leading FMCG Company
VANCOUVER, BC / ACCESS Newswire / November 4, 2025 / Snipp Interactive Inc. ("Snipp," the "Com...
About this update from Snipp Interactive Inc.
[{"type":"text","content":"Snipp Interactive Announces Execution of US$1.3 Million Contract for Customer Loyalty Programs for Multiple Brands of Leading FMCG CompanyVANCOUVER, BC / ACCESS Newswire / November 4, 2025 / Snipp Interactive Inc. (\"Snipp,\" the \"Company\") (TSX-V:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, today announced the extension of its contract to provide multiple brand-based loyalty programs for a leading Fast Moving Consumer Goods (FMCG) manufacturer in the United States. Given the criticality and success of the programs for its business, the client chose to replace the initial contract that was originally slated to end in May 2026 with a new contract extending the relationship with Snipp through September 2028.The client operates three active loyalty programs designed to reward and engage consumers across its key product lines. To enhance functionality, interactivity, and overall member experience, the company turned to Snipp for technology innovation and strategic leadership. Snipp successfully migrated all member data and implemented its SnippLoyalty platform to power the backend of these programs. Program members can earn points by entering pack codes, bonus codes, or completing engagement activities, and can redeem points for a wide selection of digital and physical rewards.Through Snipp's powerful and proprietary Loyalty APIs, the SnippLoyalty platform integrates seamlessly with the client's broader digital ecosystem, including its Customer Data Platform (CDP) and front-end branded loyalty portals. Snipp provides secure backend infrastructure, comprehensive reporting dashboards, and AI-powered fraud detection and prevention, ensuring program integrity and operational efficiency.\"We're delighted to expand our partnership with this marquee U.S. client,\" said Atul Sabharwal, Founder of Snipp Interactive. \"As the fourth-largest company in its category and a member of the FTSE 100 Index, they exemplify the kind of global enterprise we aim to support, leaders who value innovation, scalability, and long-term collaboration.\"This renewal reinforces Snipp's growing footprint in the CPG and FMCG sectors, where the company continues to deliver scalable, secure, and data-rich loyalty solutions that drive sustained consumer engagement.More information about our platform can be fou...