Business
SITO Mobile Partners With LiveRamp to Use Off-Line Customer Data for Mobile Ad Targeting
SITO Mobile Partners With LiveRamp to Use Off-Line Customer Data for Mobile Ad Targeting.
About this update from Sito Mobile Ltd
[{"type":"text","content":"\nJERSEY CITY, N.J., July 31, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO) (OTCQB:SITOD), a leading mobile engagement platform provider, announced today a partnership with LiveRamp, an Acxiom company and provider of data onboarding services. This partnership allows marketers to use their CRM data within SITO's products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer's CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.\n\n\tMarketers can now simply use LiveRamp to onboard their customer records tied to email addresses or postal addresses for the audiences they want to target. LiveRamp anonymizes and then matches this data to mobile devices and creates a retargeting audience within SITO's platform. SITO is then able to complement these audiences with its own proprietary data to expand a brand's reach, enabling marketers not only to retarget consumers that have previously interacted with their brand, but also to prospect for new, look-alike audiences whose actions and content interests are similar to converted customers.\n\n\t\"Combining first party CRM data with unique to mobile data such as location and device ID will enhance our audience targeting and reach,\" said Jerry Hug, CEO of SITO Mobile. \"This integration has already led to new revenue from current partners and will allow us to provide an offer that is in demand by many large auto and retail advertisers looking to interact with their current and lapsed customer base.\"\n\n\t\"Mobile marketing is rapidly developing and commanding more marketing spend,\" said Auren Hoffman, CEO of LiveRamp. LiveRamp's new data onboarding to mobile product will allow marketers to use their customer database for in-app personalization, targeting and analytics.\n\n\tAbout LiveRamp\n\n\tLiveRamp connects more than 200 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.  LiveRamp is an Acxiom company. For more information please visit www.LiveRamp.com.\n\n\tAbout SITO Mobile Ltd.\n\n\tSITO Mobile provides a mobile engagement platform that enables brands to inc...