Business
SETO Holdings, Inc. Announces Strategic Investment and Integration Agreement with El Hempe Spirits, Inc.
SETO Holdings, Inc. Announces Strategic Investment and Integration Agreement with El Hempe Spirits, Inc..
About this update from Seto Holdings, Inc.
[{"type":"text","content":"\r\n\r\n \r\n \r\n SETO Holdings, Inc. Announces Strategic Investment and Integration Agreement with El Hempe Spirits, Inc.\r\n \r\n \r\n\r\n\r\nSETO Holdings, Inc. Announces Strategic Investment and Integration Agreement with El Hempe Spirits, Inc.\r\n\r\n\r\n\r\n\r\n\r\nAccelerating Entry into RTD and Cannabis-Adjacent Beverages While Expanding Distribution Channels and Enhancing Production Capabilities WASHINGTON, DC / ACCESS Newswire / March 25, 2026 / Seto Holdings, Inc (OTCID:SETO), a publicly traded, vertically integrated, total beverage platform focused on premium spirits, ready‑to‑drink (\"RTD\"), functional and non-alcoholic beverages, today announced the execution of a strategic investment and platform integration agreement with El Hempe Spirits, Inc (\"El Hempe\").\r\n El Hempe is an innovative beverage company operating at the intersection of premium RTD cocktails and hemp-adjacent culture, crafted for modern consumers seeking flavor, function, and freedom in exploring new drinking occasions. The brand is positioned to redefine RTD consumption through a combination of lifestyle relevance, formulation innovation and cross category appeal for the wellness-forward generation.\r\n El Hempe's product portfolio includes hemp-derived Delta-9 THC RTD's (where permitted by applicable law) and functional terpene-enhanced tequila-based RTD's both produced and marketed under the El Hempe brand name. Each product is crafted to deliver bold, flavorful, relaxing experiences, blurring the lines between traditional spirits, functional wellness, and evolving consumer drinking trends.\r\n Beyond its core RTD portfolio, the brand is developing a hemp-inspired, low-ABV agave-based spirit targeted for launch in late 2027, further expanding its position across emerging consumption occasions that bridge premium tequila culture with cannabis-adjacent appeal.\r\n SETO is acquiring a minority equity interest in El Hempe through a combination of preferred equity and a SAFE (Simple Agreement for Future Equity), establishing a commercial framework to scale El Hempe nationally through SETO's integrated platform.\r\n Platform Integration\r\n Under the agreement, El Hempe will be integrated into SETO's operational ecosystem while maintaining its creative independence and brand identity. The integration is designed to align infrastruct...