SETO Holdings CEO, Featured on Business Development and Hospitality Panels

PRESS RELEASE

For Immediate Release

SETO Holdings CEO, Janon Costley Featured on AEO and PATH Business Development and Hospitality Panels

Discussions focused on entrepreneurship, business development and innovative hospitality initiatives 

Washington, DC – October 2, 2025 – SETO Holdings Inc. (OTCID: SETO), a vertically integrated consumer growth platform operating at the intersection of premium spirits, experiential marketing, media, and technology (the “Company”), announced that CEO & Chairman, Janon Costley, recently participated in two high-profile panel discussions hosted by the Association for Enterprise Opportunity (AEO) and the Pledge for Advancement & Transparency in Hospitality (PATH) during Martha’s Vineyard’s “business, technology, and policy week”.

Mr. Costley joined a distinguished lineup of corporate executives, entrepreneurs, policymakers, investors, and cultural leaders to discuss challenges, successes, capital access, innovation in hospitality, and the future of building the next generation of consumer brands and service providers. The conversations placed particular emphasis on the challenges and opportunities, facing underserved entrepreneurs and diverse business leaders.

The discussions underscored the need for SETO’s integrated ecosystem—spanning spirits, marketing, and technology—and highlighted how the Company’s model is designed to create opportunities for diverse founders in the spirits sector that extend far beyond traditional beverage companies.

“It’s a privilege to share my journey and vision for the future—which includes both SETO and Shinju Spirits—on platforms like AEO and PATH,” said Janon Costley. “Our mission is to build a modern consumer ecosystem that drives cultural relevance, accelerates ownership opportunities, and reshapes how brands connect with people—and ultimately, the world.”

Following each panel, SETO hosted a Shinju Japanese Whisky tasting, bringing the brand story and platform to life while toasting to the future of ownership and generational wealth. As SETO continues building brands like Shinju Japanese Whisky and creating growth pathways through its portfolio, the Company remains guided by its core belief; ownership is the foundation of generational wealth.

Mr. Costley’s participation in both panels reflects his commitment to inclusive growth and cultural leadership, while advancing SETO’s mission to build a scalable, forward-thinking platform at the intersection of business, culture, and technology. The Company looks forward to participating in future opportunities to share its mission and support diverse founders as they scale their ideas and pursue opportunities to build generational wealth.

About SETO Holdings, Inc.

SETO Holdings Inc. (OTCPK: SETO) is a next-generation, vertically integrated ecosystem redefining how premium brands at the intersection of spirits, culture, and technology are developed and scaled. Guided by its mission to “Own the Spirit,” SETO unites award-winning brands, national and international distribution, traditional and experiential marketing, creative storytelling, and technology innovation into a single, synergistic platform designed for scale, cultural impact, and long-term shareholder value.

SETO’s growing portfolio currently includes Shinju Japanese Whisky and Copa Imperial Tequila, with additional targeted acquisitions underway. At its core, SETO is committed to supporting diverse founders by providing the resources, infrastructure, and market access needed to accelerate growth. By scaling culturally resonant brands toward strategic partnerships and exit opportunities, SETO creates long-term value for founders, consumers, and investors alike.

About AEO

The Association for Enterprise Opportunity (AEO) is the leading voice for innovation in micro-finance and small business growth, supporting underserved entrepreneurs across the United States through advocacy, partnerships, and resources.

About PATH

Launched by Soul of Sonoma , Vistas Magazine and supported by Hospitality industry veterans and stakeholders, the Pledge for Advancement & Transparency in Hospitality (PATH) is a movement dedicated to building accountability, inclusivity, and generational change in the global hospitality industry by supporting diverse voices and fostering industry-wide transformation.

Safe Harbor Statement: Statements in this news release may be “forward-looking statements.” Forward-looking statements include, but are not limited to, statements that express our intentions, beliefs, expectations, strategies, predictions, or any other statements relating to our future activities or other future events or conditions. These statements are based on current expectations, estimates and projections about our business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and are likely to, differ materially from what is expressed or forecasted in forward-looking statements due to numerous factors. Any forward-looking statements speak only as of the date of this news release and the company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date of this news release.

Investor Relations Contact

SETO Holdings, Inc.

IR@seto-holdings.com

Twitter/X: @SetoHoldingsInc

Source: SETO Holdings, Inc.