Response to Media Coverage

This announcement contains inside information.

2 October 2024

Saga plc

Response to media coverage

Saga plc (Saga or the Group) notes recent media coverage. The Group is in discussions with Ageas with regard to a potential partnership arrangement for its Insurance business.

There can be no certainty that any partnership agreement will occur. A further announcement will be made in due course, as appropriate.

Notes to editors

Saga is a specialist in the provision of products and services for people over 50. The Saga brand is one of the most recognised and trusted in the UK. Saga is known for its high level of customer service and its high quality, award-winning products and services including cruises and holidays, insurance, personal finance and publishing. www.saga.co.uk

The person responsible for making this Announcement on behalf of the Company is Emily Roalfe, Director of Investor Relations and Treasury.