Roku Reinforces Commitment to Streaming Leadership

New TVs, streaming and smart home devices, and software features open the next chapter of the Roku Experience

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, unveiled a powerful new device lineup and software updates designed for streamers. Every day, the Roku Experience enhances television viewing for over 90 million households worldwide, including more than half of all broadband homes in the U.S. With a growing global footprint, Roku continues to lead the way in delivering innovative devices that make TV delightfully simple, enjoyable, and better for everyone.

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Today, Roku unveiled a powerful new device lineup and software updates designed for streamers.

“As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” said Anthony Wood, CEO and Founder at Roku. “With our intuitive interface, unmatched scale and insights, and cutting-edge innovation, the full Roku Experience doesn’t just meet expectations—it sets a new standard. I’m proud of how far we’ve come, and I’m even more excited about where we’re headed next.”

“Our mission remains the same—to deliver better TV for everyone,” said Mustafa Ozgen, President of Devices, Product & Technology at Roku. "With this new device lineup and beyond, we are changing the future of television, with streaming that is seamless, innovative, and enjoyable.”

Read on to learn more about Roku’s latest updates.

Latest product and platform enhancements

• The Roku Experience keeps getting better: New features across Roku’s intuitive platform make streaming smoother and more personalized. New content discovery updates include a “Coming Soon to Theaters” row, personalized sports highlights, and more. Learn more here.
• Meet Roku’s new streaming players: Roku is introducing two new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus. These new devices are the most compact sticks on the market—over 35% smaller than other brands—all without compromising performance or speed. Learn more here.
• Meet our new Roku-made TVs: Roku is bringing unique hardware innovations and under-the-hood enhancements across Roku-made TVs, delivering great TV for everyone. Learn more here.
• Deeper connectivity in the home: Roku Smart Home products, along with Roku’s purpose-built Smart Home OS, are designed to make your home smarter and safer. With no plugs required and impressive battery life, the new Roku Battery Camera and Roku Battery Camera Plus are perfect for any outdoor or indoor space. Learn more here.
• Roku TV program expands to projectors: Roku announced an all-new Roku TV Smart Projector reference design, available to all Roku TV partners. More details coming soon.

Roku global highlights

• New Roku Players come to Canada: We are expanding the Roku player lineup to Canadians with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
• New Roku Players and Sports Zone to launch in Mexico: In the coming weeks, the Sports Zone will launch in Mexico, delivering a one-stop hub to catch all your go-to games. In addition, the Roku player lineup will feature two new models: Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
• New Roku Players coming to the United Kingdom: We are updating the Roku player lineup in the U.K., with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
• Roku Players lineup expanding in Central and South America: The Roku player family will be updated with the addition of Roku Streaming Stick and Roku Streaming Stick Plus in Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, and Panama.
• New Roku Players in Brazil: We are excited to introduce the Roku Streaming Stick and the Roku Streaming Stick Plus in Brazil. The new players come with upgraded features and offer an even better streaming experience. Learn more here.

For more information on Roku’s new lineup of televisions, players, and smart home products, plus its content, ads, and advanced operating system, please visit Roku.com.

*By hours streamed (Hypothesis Group: Dec 2024)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to Roku’s TV streaming product lineup, including the features, functionality, and timing and location of product availability; trends in TV streaming; and the benefits of the Roku Experience and platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports we file with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K. Copies of reports filed with the SEC are posted on Roku’s websites and are available from Roku without charge.

ROKU, STREAMING STICK, and ROKU TV are trademarks or registered trademarks of Roku, Inc., in the United States and other jurisdictions.

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Media Contact Sarah Novatt snovatt@roku.com

Source: Roku, Inc.