Business
Rocky Mountain Chocolate Factory Launches Omnichannel Growth Strategy; Systemwide Rollout Underway
Expands Digital Marketplace and Catering Access to Increase Consumer Touchpoints, Strengthen Unit Economics, and Support Data-Driven Growth DURANGO, Colo.,
About this update from Rocky Mountain Chocolate Factory, Inc.
[{"type":"text","content":"Expands Digital Marketplace and Catering Access to Increase Consumer Touchpoints, Strengthen Unit Economics, and Support Data-Driven Growth\nDURANGO, Colo., Feb. 26, 2026 (GLOBE NEWSWIRE) -- Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF), America’s Chocolatier®, today announced the launch of its omnichannel growth strategy, marking the next phase of the company’s broader transformation initiative. Systemwide rollout is underway and expected to be substantially implemented over the next six weeks. For more than 40 years, the company has delivered a premium five-senses retail experience through handcrafted chocolates, live caramel apple dipping, in-store fudge making, and immersive confectionery theater. As Rocky Mountain Chocolate Factory continues modernizing its store prototype and expanding into new territories, the omnichannel initiative extends that same craft-driven experience into the digital ecosystem, increasing accessibility while preserving brand integrity and operational discipline. Phase One includes implementation of a centralized order management system powered by Deliverect, enabling seamless integration between franchise locations and leading third-party marketplaces, including Uber Eats, DoorDash, Grubhub, and ezCater. The company will also expand availability through Instacart as part of its broader marketplace strategy. This integrated infrastructure represents a scalable digital foundation for the brand, routing marketplace orders directly into store systems where applicable, improving operational efficiency, maintaining pricing consistency, and enhancing real-time data visibility across the system. By expanding into high-frequency digital marketplaces, Rocky Mountain Chocolate Factory increases brand visibility and purchase frequency among new customer segments. Online consumers typically skew younger and demonstrate higher impulse purchasing behavior, creating incremental demand beyond traditional store traffic and supporting long-term brand relevance. “Our transformation is about honoring our heritage while building a modern, scalable platform for growth,” said Jeff Geygan, Interim Chief Executive Officer. “By pairing our immersive five-senses retail experience with a disciplined omnichannel infrastructure, we are expanding how consumers engage with our brand, strengthening unit-level economics for ...