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22 January 2026
ProCook Group plc
PDMR Shareholding
ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Daniel O'Neill, Non-Executive Director and Deputy Chair, transferred 1,510,000 ordinary shares of £0.01 each in the Company ("Ordinary Shares") from a brokerage account into his own name.
Daniel O'Neill's beneficial interest in the Ordinary Shares did not change as a result of the transfer detailed above and, together with Daniel O'Neill's connected persons, their total beneficial interest in the Company remains at 38,846,902, representing 35.65% of the Company's issued share capital.
The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.
For further information please contact:
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ProCook Group plc Lee Tappenden, Chief Executive Officer Dan Walden, Chief Financial Officer |
investor.relations@procook.co.uk
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MHP Group (Financial PR Adviser) Katie Hunt Lucy Gibbs |
procook@mhpgroup.com Tel: +44 (0)7885 447 944 |
Notes to editors:
ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.
The brand sells directly through its website, www.procook.co.uk, and through 75 own-brand retail stores, located across the UK.
Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 700 colleagues, and operating from its Store Support Centre in Gloucester.
As a B Corp, a Real Living Wage employer and a certified Great Place to WorkTM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders.
ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).
Further information about the ProCook Group can be found at www.procookgroup.co.uk.
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1
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Details of the person discharging managerial responsibilities / person closely associated
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a)
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Name
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Daniel O'Neill |
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2
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Reason for the notification
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a)
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Position/status
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Non-Executive Director |
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b)
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Initial notification /Amendment
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Initial notification |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
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a)
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Name
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ProCook Group plc |
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b)
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LEI
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213800RWZMK3ARHMUN52
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4
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Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
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a)
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Description of the financial instrument, type of instrument |
Ordinary shares of 1 pence each in the capital of ProCook Group plc |
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Identification code |
GB00BNRR8331 |
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b)
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Nature of the transaction
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Transfer of shares |
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c) |
Price(s) and volume(s) |
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d)
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Aggregated information |
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- Aggregated volume |
N/A |
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- Price |
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e)
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Date of the transaction
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20 January 2026 |
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f)
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Place of the transaction
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Outside of a trading venue |
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