Business
MEDIA ADVISORY: PHOTO OPPORTUNITY
Despite millions of Canadians still smoking cigarettes, Canadian law makes it harder for Canadians to obtain the information required to make an informed decision about whether smoke-free alternatives are right for them or their closest friends and family members. More information and greater access to these smoke-free products could help Canada reach its smoke-free future goals faster.
About this update from Philip Morris International Inc
[{"type":"text","content":"OTTAWA, ON, Feb. 3, 2026 /CNW/ - Despite millions of Canadians still smoking cigarettes, Canadian law makes it harder for Canadians to obtain the information required to make an informed decision about whether smoke-free alternatives are right for them or their closest friends and family members. More information and greater access to these smoke-free products could help Canada reach its smoke-free future goals faster.","length":422,"tagName":"p"},{"type":"text","content":"In response, Rothmans, Benson and Hedges has launched a "Smoke-Free Challenge" with select retailers to stop selling cigarettes for a half day and only offer smoke-free alternatives. These retailers are making a bold statement about changing habits and driving conversation around smoke-free alternatives.","length":315,"tagName":"p"},{"type":"text","content":"What: ","length":5,"tagName":"p"},{"type":"text","content":"A photo opportunity at the second "Smoke-Free Challenge" location, where a local retailer has agreed to stop selling cigarettes and only sell smoke-free alternatives.","length":176,"tagName":"p"},{"type":"text","content":"Please note, no RBH spokespeople will be onsite. Interviews with RBH representatives can be arranged by emailing [email protected]","length":136,"tagName":"p"},{"type":"table","headerItems":[],"items":[{"val":[{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":"Date: ","length":5,"tagName":"p","attribs":{}}]},{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":" Wednesday, February 4, 2026","length":27,"tagName":"p","attribs":{}}]}]},{"val":[{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":"Time: ","length":5,"tagName":"p","attribs":{}}]},{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":"2:00 pm","length":7,"tagName":"p","attribs":{}}]}]},{"val":[{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":"Location: ","length":9,"tagName":"p","attribs":{}}]},{"colspan":"1","rowspan":"1","style":"PADDING-RIGHT:0.17em;PADDING-LEFT:0.17em;","val":[{"type":"text","content":" Etcetera Mart, 210 Bank Street , Ot...