RENO, Nevada – NNRF, Inc. (OTC: NNRI) announced today that Mr. Atef Halaka has been appointed chief operating officer of NNRF. Halaka, currently CEO of Elevate Nutraceutics, a wholly owned subsidiary of NNRF, will continue in his current role, while taking on the added responsibility of COO for NNRF.
As COO, Halaka, will take primary responsibility for accelerating firmwide operational performance and the transformation of the company’s business model of growth through acquisition and partnerships in the green economy. As Chief Operating Officer, Mr. Halaka will report to CEO Tomi Holden and lead key cross-functional operations, including acquisitions, integration, logistics, sales-support, customer experience and growth operations. With management certification from Wharton School of Business and a 6 Sigma Black Belt Certification, Mr. Halaka brings a strong executive management background to NNRF. Mr. Halaka has a wealth of executive management experience having served six years as the President and COO of Barbasol Shaving Cream in addition to serving 11 years as the Director of Manufacturing Operations and Supply Chain with L’Oreal.
Ms. Holden commented, “Atef is a transformational leader and proven change agent with deep experience in executive leadership, marketing, supply chain and logistics management. As an innovative and seasoned executive who relies on data and analytics to drive execution, I am confident Atef will be a tremendous asset as we continue to grow our subsidiary holdings, scale our operations, execute our strategic plan, and pursue our path to profitability. I am delighted to welcome Atef to the NNRF executive team.”
Mr. Halaka shared that he is “excited to join the NNRF team as COO and look forward to using my experience in executive leadership and supply chain management, in addition to business transformation to help NNRF build on its success, execute its growth plan and drive operational improvements across the organization,” said Mr. Halaka.
About NNRF, Inc.
NNRF, Inc. has recently positioned itself as an eco-friendly holding company. We envision to become a leading diversified holding company, maximizing shareholders’ value and enabling economic development with specific focus on emerging green markets. NNRF looks to build value by targeting companies that are positioned to grow as the world moves to invest in and develop green technologies, green energy and healthier living and lifestyles.
Press Release Contact:
Tomi Holden President & CEO NNRF, Inc.
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