Business
Life360 Completes Acquisition of Nativo and Surpasses 50 Million U.S. MAU
Family connection company crosses key milestone as it begins integrating Nativo’s ad technology and premium publisher network to create the leading platform
About this update from Life360, Inc.
[{"type":"text","content":"Family connection company crosses key milestone as it begins integrating Nativo’s ad technology and premium publisher network to create the leading platform for brands to reach families\nSAN FRANCISCO, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF; ASX: 360), the leading family connection and safety company, today announced that it has completed the acquisition of Nativo, a leading advertising technology company, for approximately $120 million, comprised of 65% cash and 35% stock. With this acquisition, Life360 will help brands reach families with more relevant messages in more relevant places, both inside the Life360 app and across Connected TV, mobile, and premium digital environments. With more than 50 million Monthly Active Users (MAU) in the United States, Life360 represents one of the largest and most engaged first-party networks of families. This scale puts Life360 among top consumer platforms such as Netflix, Spotify, and Pinterest. Combined with continuous family and location insights, Life360 provides advertisers with a powerful way to reach families with high intent in real-world moments when decisions are made, from a quick trip to the grocery store to a stop at a local coffee shop. “Surpassing 50 million monthly active users in the U.S. is a significant milestone that speaks to the trust families place in Life360,” said Lauren Antonoff, Chief Executive Officer of Life360. “Families make countless decisions every day as they move through the world, and this partnership helps brands show up in those moments with relevance and respect. Together with Nativo, we’re building a differentiated advertising platform that connects brands to real families, in real moments, with real results.” “Life360 has incredibly rich and accurate first-party insights. We believe bringing those insights together with Nativo’s platform activates them in a way that rivals the advertising superpowers of the leading social media networks, while cultivating transparent, brand-safe, and meaningful connections to families,” said Justin Choi, Founder and Chief Executive Officer, Nativo. “Nativo’s ad technology is purpose-built to unlock this opportunity in a way that enhances the user experience for Life360’s members.” The combined Life360 and Nativo solution extends the reach of Life360’s contextual insights into how families move and beha...