Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign

Highlighting the inextricable link between the iconic duo, the brand teams up with Uber Eats to prove that you can’t have fries without HEINZ

CHICAGO & PITTSBURGH & LONDON--(BUSINESS WIRE)-- Today, HEINZ, the global leader in ketchup, announces a new global creative campaign - “Looks Familiar," highlighting the remarkable revelation that fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. Living across eight global markets, the campaign demonstrates the inextricable link between the universally loved duo, showing fans all over the world that you can’t have fries without HEINZ.

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