Business
NTT DATA Verified the Effectiveness of AI Consumer Agents in Kao’s Product Development Research, Driving Greater Operational Efficiency and Sophistication
TOKYO, March 19, 2026--NTT DATA, a global leader in AI, digital business and technology services, today announced the success of its "AI Consumers" proof of concept (PoC) for a makeup brand operated by Kao Corporation, a leading Japanese consumer goods company and a major global cosmetics and personal care manufacturer. The PoC assessed the feasibility of using AI models to simulate the behavioral characteristics of consumers and develop personas to aid product development research.
About this update from Kao Corporation
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