BES Closes Major Dist Deal

Blavod Extreme Spirits PLC 17 December 2004 FOR IMMEDIATE RELEASE Blavod Extreme Spirits Closes Major Deals for Players Extreme and Wine Portfolio Southern Wine & Spirits of New York Will Carry Players Extreme; United Distributing of Boston and Ace Distributing Will Carry BES Wine Portfolio FRANKLIN, Tenn. - December 17, 2004 - Blavod Extreme Spirits, plc, announced today that Southern Wine & Spirits of New York, the largest distributor in the United States, would carry its Players Extreme line beginning February 1, 2005 in New York City. Southern Wine & Spirits already carries BES' Blavod Black Vodka. In another deal, United Distributing of Boston will carry the BES wine portfolio in six states - Vermont, New Hampshire, Maine, Massachusetts, Virginia and North Carolina. Connecticut will also offer the BES wine portfolio in a separate deal with Ace Distributing. 'Southern, United and Ace are some of the most important distributors in the United States. We are pleased to further our involvement with them,' said Jeff Hopmayer, BES CEO. 'Players Extreme is a natural for New York City. The intense flavors of our vodkas and rums blend nicely with the intense energy of the city. And we are very proud of our emerging wine portfolio. Pairing our award-winning wine including Bruno Rocca and Baroncini with these distributors is a win for everyone, especially consumers in these states.' The BES portfolio includes the award-winning Players Extreme line featuring Five Times Distilled Vodka along with intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/ tangerine) and Caramel (new in 2004) vodkas. Players Extreme also offers flavor-infused rums - Banana, Coconut and Mango (new in 2004). Blavod launched Blavod Black Vodka in 1998 and has an established a strong UK and U.S. sales network. BES also represents a wine portfolio including Italian estates, Baroncini and Bruno Rocca, among others. For more information on Players Extreme, log on to www.playersextreme.com. Further details: DSPR Donna Schwartze 314.330.3488 Blavod Extreme Spirits Bill Boykin 615.771.9111 Note to Editors: Southern Wine & Spirits of New York Southern Wine & Spirits of New York is a wholly owned division of Southern Wine & Spirits of America, Inc. Now operating wine and spirits distributorships in 12 states, including four of the nation's five largest beverage markets, Southern is the industry's number one-ranked wine and spirits distributor. Log on to www.southernwine.com for more information. ### This information is provided by RNS The company news service from the London Stock Exchange