Strategic Partnership

Centaur Media plc

Incorporated in England and Wales

Registration number: 04948078

LEI: 2138005WK87G7DQRQI62

ISIN: GB0034291418

18 February 2026

Centaur Media Plc

("Centaur" or "Group")

Strategic Partnership

Influencer Intelligence has formed a new strategic partnership with Smartzer, bringing together our industry-leading influencer and talent platform with Smartzer's cutting-edge shoppable video technology to seamlessly connect influencer marketing and commerce.

As social commerce accelerates and consumers increasingly expect to shop directly from the content they engage with, brands are under growing pressure to deliver measurable ROI from creator partnerships,  not just awareness and engagement, but attributable sales. By combining Influencer Intelligence's in-depth talent insights with Smartzer's interactive, clickable video capabilities, this collaboration enables brands to identify the right creators with precision, activate immersive shoppable content at scale, and track performance from inspiration through to conversion.

In a landscape where content and commerce are rapidly converging, this partnership empowers customers to transform influencer storytelling into fully integrated, data-driven, revenue-generating experiences.

Through this strategic partnership, Influencer Intelligence and Smartzer will introduce a new product that enables influencers to efficiently transform their content into fully integrated, shoppable video landing pages. The solution is designed for seamless distribution across all major social media platforms, enhancing monetisation opportunities and driving measurable engagement.

Enquiries

Centaur Media plc                                                                          [email protected]

Martin Rowland, Executive Chair                                                                                             

Simon Longfield, Chief Financial Officer

Singer Capital Markets - Broker                                                                                               020 7496 3000

Phil Davies                                                                                                                                         

James Fischer