Apple Rush Company Inc. Elevates Position in Billion-Dollar Industry with ACE Acquisition

Apple Rush Company Inc. Elevates Position in Billion-Dollar Industry with ACE Acquisition

Company Adds Estimated $3.5 Million in Revenue for 2024

Orlando, FL, February 6, 2024  - Apple Rush Company, Inc. (OTC PINK: APRU) proudly announces its strategic acquisition of ACE (Alkhemical Roots CE), formerly Mo Botanicals, a pioneering force in the Plant Extraction space. In a groundbreaking agreement, APRU has solidified its standing as an industry leader, with Senior Staff & Management seamlessly integrating into the visionary future of the company.

ACE, renowned for its cutting-edge extraction technology, has showcased remarkable financial growth. Reporting $900k in revenue in 2022, followed by an impressive $1.6 million in 2023, ACE is poised to exceed $3.5 million in revenue for 2024, marking a substantial fourfold increase in production capacity.

Tony Torgerud, CEO of APRU, expressed his confidence in this venture, stating, “It is just this type of growth and potential that assured me that ACE was the right company for APRU to become involved with in this acquisition.”

ACE's Founder, Matthew B., emphasizes the unique nuances of their extraction process. "ACE's R&D team and the company’s culture, with over 30 years of experience in plant medicine, have been the driving force behind our success. Partnering with APRU, a leader in water-based extraction and complementary technologies, positions us at the forefront of the thriving billion-dollar industry."

Debbie S., DSJW Partner, notes, "Tony’s a dealmaker, and we liked what he has done in the market, just as important he fits with our culture."

DSJW Holdings' active management role in ACE since 2022 resulted in a remarkable 400% YOY growth, accompanied by increased efficiency and business development. Edward S., DSJW Partner, highlights, "It was an undervalued asset with a tremendous amount of unrealized value and potential."

Apple Rush CEO, Tony Torgerud, adds, “This incredible accomplishment played a substantial role in our decision to move forward with the acquisition of ACE.”

Apple Rush expresses its excitement to share this remarkable opportunity with loyal shareholders, with further updates anticipated soon. The company extends heartfelt thanks for the continued loyalty and support.

For more information, please visit http://www.aprubrands.com

About The Apple Rush Company, Inc.: The Apple Rush Company, Inc., through its subsidiary APRU, LLC, is a distributor of CPG products under the trademarked Apple Rush brand, Element brand and other labels. The Apple Rush brand has more than 50 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to now become a leader in the distribution of anhydrous hemp oil products nationwide. For more information, please go to www.aprubrands.com, www.element-brands.com, elementk.kratomwave.store with our expanded product portfolio.

About ACE (Alkhemical Roots CE): At Alkhemical Roots we have a passion for plants & their natural ability to enhance peoples quality of life. Utilizing premium materials coupled with great care & attention to detail throughout the processes we employ, we strive to preserve the natural integrity of our plant allies in the mindfully formulated extracts & products we offer.

Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact:

Tony Torgerud 888-741-3777 x 2