Branded Links for Email Marketing

Commentary

By Daniel Barankin

Added Branded Links Support for Enhanced Email Marketing April 30, 2025 - Marketing Tools, Email Management Organizations can now create and use branded short links with their custom domains, providing a more professional and trustworthy experience in email communications with investors. While this feature is optional, it offers significant advantages for companies focused on email marketing: Enhanced brand consistency across all investor touchpoints Improved click-through rates with recognizable domain names Better tracking capabilities for email campaign performance Increased trust from recipients who see familiar domain names The simple setup process uses the same DNS verification workflow as our email domain integration, with clear instructions and verification checks to ensure everything is configured correctly. This feature extends our commitment to helping public companies maintain professional, branded communications with their investor communities across all channels.