Vinamilk Brings Its 50-Year Journey of Brand Transformation to Global Dairy Congress 2026

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BARCELONA, Spain, June 26, 2026 /PRNewswire/ -- Vinamilk, Vietnam's leading dairy company, shared its 50-year journey of continuous brand transformation at the Global Dairy Congress 2026 (GDC 2026), offering a distinctive perspective on how dairy brands can remain relevant amid rapidly changing consumer expectations. Held under the theme "Fit for Purpose," GDC 2026 gathered dairy executives, innovators, and thought leaders from around the world to explore the future of the industry. Relevance as the New Benchmark for Dairy As the sole representative from Vietnam invited by the organizers to present at this year's congress, Vinamilk marked its 6th appearance at the event. Its keynote, titled "50 Years, One Purpose: Relentless Brand Transformation," reflected on how the company has continuously evolved over five decades to stay aligned with social change and consumer needs. Speaking on this year's theme, Richard Hall, Chairman of the Global Dairy Congress, noted that the dairy industry is entering a new phase where growth is no longer measured solely by production scale or sales volume. Increasingly, success depends on a company's ability to create value that aligns with consumers' changing priorities. For Vinamilk, this idea of relevance has been central to its development. "Throughout 50 years of growth, one thing has never changed at Vinamilk: we always begin with the real needs of consumers," said Nguyen Quang Tri, Marketing Executive Director of Vinamilk. "Every stage of societal development brings new expectations around nutrition, health, and sustainability. We see continuous innovation to meet those needs as our responsibility." Evolving with Consumers While iconic products such as Ong Tho condensed milk once met the nutritional needs of generations of Vietnamese families, today's consumers are seeking more personalized nutrition solutions. Products such as Optimum Gold A2, Green Farm High Protein Fresh Milk, and Sure Prevent Gold reflect this shift, which is supported by recent Innova Market Insights research showing that nearly 60% of consumers are increasing their protein intake and 59% prioritize gut health, underscoring the company's commitment to delivering science-based nutrition solutions that meet the evolving needs of consumers. Beyond nutrition, consumers increasingly value convenience and enjoyment. Products such as Green Farm Drinking Y...

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