Business
Mitsubishi Motors : Announces New Mid- to Long-Term Vision for the 2030s Enhancing Customer Satisfaction and Corporate Value by Strengthening Distinctive Products and the Brand
Mitsubishi Motors : Announces New Mid- to Long-Term Vision for the 2030s Enhancing Customer Satisfaction and Corporate Value by Strengthening Distinctive
About this update from Toyota Motor Corp.
[{"type":"text","content":"Download PDF[224KB]Tokyo, May 29, 2026 - Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) today announced its new mid- to long-term vision, beginning in fiscal year 2026 and looking ahead to the 2030s.\n \n \n In an increasingly uncertain business environment, including rising geopolitical risks and evolving environmental regulations, Mitsubishi Motors has established a longer-term direction that goes beyond its previous mid-term plan. Under this vision, the company aims to enhance customer satisfaction and corporate value by strengthening distinctive products and the brand. By advancing a brand-driven growth strategy alongside structural transformation to strengthen its earnings base, Mitsubishi Motors will steadily realize this vision even under continued uncertainty.\n \n \n In its growth strategy, Mitsubishi Motors will strengthen products and technologies that embody its brand identity, focus investments on markets where it has strong competitive advantages, and improve profitability by expanding value chain businesses that leverage its unique strengths. At the same time, through structural transformation, the company will enhance cost competitiveness, optimize its break-even point in line with business scale, and improve productivity through AI and digital transformation (DX) to build a more flexible and resilient earnings structure.\n \n \n Key initiatives of this vision are as follows:\n \n \n Launching the all-new Pajero as an embodiment of the Mitsubishi Motors brand within the current fiscal year, and further developing it into a series\n \n \n Focusing management resources on ASEAN strategic models and off-road vehicles, where Mitsubishi Motors' strengths are most evident, and launching 13 new models over the next six years\n \n \n Promoting \"Revenue Enhancement Strategy 2.0\" to further evolve its value proposition\n \n \n Concentrating resources on key countries such as the Philippines, Vietnam, and Japan, while cultivating high-potential regions including the Middle East and Latin America by leveraging brand strength\n \n \n Enhancing profitability across the entire value chain by strengthening businesses beyond new vehicle sales, such as used car sales, sales financing, after-sales services, and parts and accessories, thereby maximizing value per vehicle\n \n \n Strengthening cost competitiveness by ...