Business
HelloFresh : Annual report 2025
HelloFresh : Annual report
About this update from Hellofresh Se
HELLOFRESH G R O UP Annuai Report 2025 HelloFresh SE HelloFresh at a Glance 31-Dec-25 31-Dec-24 YoY 31-Dec-25 31-Dec-24 YoY Group Number of orders (in millions) 23.08 26.29 (12.2%) 100.53 114.63 (12.3%) Meals1 (in millions) 194.4 220.7 (11.9%) 851.6 965.5 (11.8%) Average order value (EUR) (excl. retail) 66.6 68.4 (2.7%) 66.8 66.5 0.4% Average order value constant currency (EUR) (excl. retail) 70.7 68.4 3.4% 68.8 66.5 3.5% North America Number of orders (in millions) 11.82 14.17 (16.6%) 53.66 64.67 (17.0%) Meals1 (in millions) 93.1 110.2 (15.6%) 427.9 511.1 (16.3%) Average order value (EUR) (excl. retail) 78.1 81.5 (4.1%) 78.3 77.9 0.6% Average order value constant currency (EUR) (excl. retail) 85.1 81.5 4.5% 81.6 77.9 4.8% International Number of orders (in millions) 11.26 12.11 (7.1%) 46.87 49.96 (6.2%) Meals (in millions) 101.4 110.5 (8.2%) 423.7 454.4 (6.8%) Average order value (EUR) (excl. retail) 54.4 53.1 2.5% 53.6 51.8 3.4% Average order value constant currency (EUR) (excl. retail) 55.7 53.1 4.8% 54.3 51.8 4.7% Key figures 3 months ended 12 months ended 1 Excluding The Pets Table and the supplements distributions line (VMS) from Factor US. 31-Dec-25 31-Dec-24 YoY 31-Dec-25 31-Dec-24 YoY Results of operations Group Revenue (in MEUR) 1,549.0 1,808.5 (14.4%) 6,760.8 7,661.3 (11.8%) Revenue constant currency (in MEUR) 1,646.3 1,808.5 (9.0%) 6,971.4 7,661.3 (9.0%) Contribution margin1 (in MEUR) 432.1 357.2 20.9% 1,706.5 1,793.4 (4.8%) Contribution margin1 (in % of revenue) 27.9% 19.8% 8.1pp 25.2% 23.4% 1.8pp Contribution margin1 (excl. impairment) (in MEUR) 438.3 490.2 (10.6%) 1,812.6 1,974.9 (8.2%) Contribution margin1 (excl. impairment) (in % of revenue) 28.3% 27.1% 1.2pp 26.8% 25.8% 1.0pp AEBITDA (in MEUR) 166.0 164.3 1.0% 422.8 399.4 5.8% AEBITDA (in % of revenue) 10.7% 9.1% 1.6pp 6.3% 5.2% 1.0pp AEBIT (excl. impairment) (in MEUR) 103.9 95.2 9.2% 181.5 135.9 33.6% AEBIT (excl. impairment) (in % of revenue) 6.7% 5.3% 1.4pp 2.7% 1.8% 0.9pp North America Revenue2 (in MEUR) 924.4 1,154.7 (19.9%) 4,207.1 5,035.8 (16.5%) Revenue2 constant currency (in MEUR) 1,006.9 1,154.7 (12.8%) 4,381.6 5,035.8 (13.0%) Contribution margin1 (in MEUR) 310.1 228.8 35.6% 1,196.0 1,245.7 (4.0%) Contribution margin1 (in % of revenue) 33.0% 19.6% 13.3pp 28.1% 24.5% 3.5pp Contribution margin1 (excl. impairment) (in MEUR) 312.0 352.8 (11.6%) 1,299.9 1,415.0 (8.1%) Contribution m...