The Company has newly appointed directors, Chief Executive Officer and Chief Financial Officer.
Description of the New Business – Citrine Global, Corp.
Following the recent change of control over the Company, we started a new business. Our vision is to be a powerhouse for high-growth technology companies via our business and financial expertise. To better align our name with the new business, we decided to change the name of the Company to Citrine Global, Corp. We filed a preliminary Schedule 14(C) in connection with the name change and expect the name change to take effect on or about May 28, 2020. On or about the same time, we expect to also start trading under a new ticker symbol. We will file a current report on Form 8-K once the new name and new ticker symbol become effective.
We are focused on creating value and implementing expansion strategies for growth-stage technology companies.
We aim to support local and global expansion of our client companies. We plan to bolster high-growth technology companies via an array of services, with the ability to customize them to each company’s needs - from assistance with strategic business planning to solving real estate-related and finance issues.
We offer multi-strategy solutions combining strategic marketing, business development, real estate and asset management services and financing solutions. Such wide spectrum of services is targeted at helping create an integrated strategy that supports our client companies in achieving their local and global expansion ambitions.
We seek to work proactively and collaboratively with our clients in order to allow them to scale quickly and achieve their milestones.
We believe the health, wellness and food tech fields are demonstrating high growth potential and are therefore primarily focused on these sectors. We plan on empowering innovative companies to become global leaders and improve the health and quality of life of as many people as possible worldwide.
Strategy
Multi-Strategy Solutions:
We offer a mix of business development services, asset and real estate support and financing solutions to help our client companies achieve their growth potential.
Potential client companies we review will receive financing after successful completion of due diligence and evaluation of legal, IP, financial, technological, business, equity/collateral secured loans, shares, sales, assets and real estate aspects in order to minimize risk.
The Company seeks to work proactively and collaboratively to achieve the best possible results. Through our offices and partners around the world, we believe we have the platform to achieve our goals. Our global network of partners and advisers has vast experience in working with start-ups and growth-stage companies helping them create strategic growth plans and present unique, strategic partnership options using a global professional network.
The Company’s partners and managers are all experienced investors and top-level managers that held high level positions in leading companies. They place at the Company’s disposal their network, experience and expertise and offer deep industry know-how in emerging technology markets, to achieve the growth goals and global success our client companies strive for.
The Company’s services range from assistance with strategic business planning to operational execution and financing, customized for the needs of each client company.
Business Development and Consulting:
Business development, creating synergistic partnerships, assisting managements build a strategy and set milestones, assist in finding M&A targets and in paving the way for a public offering.
We assist our client companies with:
● The Business – assisting the company management in building strategic analysis, business modelling, sales strategies, brand positioning, process development, and milestones for global success.
● Optimize Product Strategy - we bring marketing and industry experts to perfect product strategies.
● Ramp up Sales Force - having scaled businesses globally, our team assists in further sales ramp-up.
● Expand Globally - assisting the company management in building strategy and milestones for global success.
● Preparation for Investment - support with financial valuations, preliminary negotiations for investment, mergers, IPO and more.
● Local and International Networking - market development with the support of our partners and business network, we help our companies access international markets.
● The Board - provide board advisory support and assist in finding the right team.
● The Team - our extensive network allows us to find the right team and recruit top talent.
● Capital Raising - public and private capital raising.
● Public Capital - as a publicly traded company we help with solutions adapted to public trade.
● Streamline Operations - with a strong operational background, we assist in improving operations.
● Scale Infrastructure - we want our businesses to be references in terms of their infrastructure.
● Asset and Real Estate - provide solutions for companies’ real estate and assets to support their local and global expansion.
Real Estate:
Provide solutions for companies’ real estate-related needs, whether it is an office space, a lab or a greenhouse, we will assist the company in finding the right real estate at the right place and provide ongoing management services to these assets - all with the aim to enable our client companies to focus on the core aspects of their business and create value to their shareholders.
Financing:
Assist client companies in finding potential sources of financing for their businesses, whether by connecting them to third party investors or making an investment ourselves, or both.
Selection Criteria and Process:
Growth stage technology companies in the fields of healthcare and wellness with high growth potential.
Selection Criteria:
● The companies’ technology and IP
● The management team
● Financial model, market strategy and growth potential
● Addressable global market, competition and potential for international partnerships, mergers, and strategic investments
● Capability for providing collateral
● Substantial equity and revenue base
● Public companies – an advantage
The Company intends to initially focus on Israeli companies through its Israeli arm, which is being incorporated these days.
Key Target Markets
We primarily target growth-stage technology companies focused on health and wellness solutions.
Health and Wellness Market – Overview:
The health and wellness industry is growing consistently and rapidly on a global scale, consisting of over 10% of the global GDP. Health and wellbeing tops consumer agendas creating addressable target markets of trillions of dollars.1 The digital health market is projected to reach over $500 billion at a CAGR of nearly 30% by 2025, the biotech market is expected to reach $775 billion by 2024, and the wellness market is estimated at $4,500 billion.2
The healthcare industry, and specifically the biotech sector, seeks to solve many of the world’s medical problems.
The wellness industry is defined as products and solutions that enable people to incorporate wellness activities and lifestyles into their daily life.
The industry is divided into the following main categories:
● therapeutics
● pharmaceuticals
● biologics
● botanicals
Improvements in health technology and scientific breakthrough innovations are changing treatment paradigms towards directions of:
● preventative
● diagnostic
● holistic patient care
Democratized knowledge is driving demand for innovative health and wellness products and services across all demographics and geographies.
1 https://www.who.int/health_financing/documents/health-expenditure-report-2019.pdf?ua=1
https://www2.deloitte.com/global/en/pages/life-sciences-and-healthcare/articles/global-health-care-sector-outlook.html
2 https://www.gminsights.com/industry-analysis/digital-health-market
https://globalwellnessinstitute.org/industry-research/2018-global-wellness-economy-monitor/
https://www.grandviewresearch.com/industry-analysis/corporate-wellness-market
Changing consumer behavior and disruptive technologies are enabling the rapid consumerization and personalization of healthcare.
There is an evolution from prescription drugs, doctor-administered diagnostics and medical treatments to a new marketplace centered around the well-being of people as individuals not patients, enabling and improving ‘quality of life’ in ways which can be seamlessly integrated into their daily routines.
For these reasons we decided to place our focus on personalized health and wellness.
Many of these innovations are being driven by a new generation of venture-backed, more consumer-orientated companies, often underserved by the traditional medical and pharma VC marketplace. There are also pronounced market asymmetries between the sources of some of the most important wellness innovations in parts of Europe and Israel and the large consumer-driven marketplaces for these innovations globally.
Health and Wellness Markets - Fields:
Medical Food:
● Vitamins and minerals
● Nutritional supplements
● Food allergies
● Personalized nutrition and functional foods
● Digestion and gut health
● Weight management
● Cannabis edibles
● Plant based alternatives
● Neutronics and personalized nutrition
Medical Cannabis:
● Cannabis plant genetics
● Pharmacological cannabis effects
● Cannabis cultivation methods
● Cannabis-infused edibles
● Cannabis-based medications
● Cannabis products development
● Cannabis wellness solutions development
● Cannabis personalized medicine solutions
Physical and Mental Wellbeing:
● Cognitive/brain wellbeing
● Physical therapies
● Injury prevention
● Relaxation management and meditation
● Brain health and neurosciences
● Mood and stress detection and management
● Hypertension
● Anxiety and depression
Anti-Aging and Improved Longevity:
● Skin health/repair
● Bone/joint health
● Personalized fitness and physical mobility
● Lifestyle management
● Fatigue abatement
● Sleep quality
● Pain management
● Mental alertness and dementia abatement
Consumer/Digital Healthcare:
● Preventive and personalized fitness tracking
● Continuous health monitoring and biofeedback
● Point of care testing and screening devices
● Personalized big data and e-health analytics
● Unregulated or minimally regulated wearables, implants
● Post hospital/surgery monitoring
Health and Wellness Markets - Trends and Drivers:
● Health and wellness industry drivers/trends turned into investment opportunities.
● Deregulation of healthcare industry: devolution from hospitals-to-clinics-to-self.
● Technical innovation driving change: consumerization, digitization and democratization of wellbeing.
● Increased awareness of food and nutrition: new generation of functional and personalized foods.
● Cognitive health just as important as physical health: alternative remedies and improved awareness.
● Increased lifespan places huge demands on current systems: anti-aging, lifestyle management, quality of life.
● New consumers’ preferences and behavior: non-surgical, nonprescription, self-administered, self-testing.
● New business models and connected ways of making payments: insurance coverage includes more wellbeing.
● New regulations allowing cannabis infused medications, products and edibles.
● Recent COVID-19 pandemic has brought attention and budgets to developing solutions answering market needs for treatment, prevention and every-day life in this new situation.
Geographies
The Company opens opportunities with an insider’s entree into fast-growing industries with access to strategic investment opportunities. All this under a credible institutional quality platform.
The Company provides solutions to companies from Israel, USA, Canada, Europe and around the world through subsidiaries and local teams and professionals in each region.
The Company’s network of business partners permits access to industry pioneers and leaders allowing for more efficient avenues to create, discover, and assess opportunities.
● Israel is truly a ’start-up nation’ and has global leaders in almost any category of technology-driven innovation covered by the Company. 3
● Europe has very active health and wellness innovation clusters in the Netherlands, UK, France, Nordic regions and Germany in particular.
● North America: - the USA is the market leader in health and wellness innovations and leads the world in M&A activity in this area for mature companies with proven revenues.
In December 2019, a strain of novel coronavirus (COVID-19) causing respiratory illness emerged in the city of Wuhan in the Hubei province of China, and in January 2020, the World Health Organization declared the COVID-19 outbreak a public health emergency. The COVID-19 has spread to many countries and is impacting the markets globally. Many countries, states and municipalities have enacted quarantining regulations which severely limit the ability of people to move and travel, and require non-essential businesses and organizations to close their physical offices. The situation created by COVID-19 worldwide has made it difficult and even impossible to meet with different investors, parties and partners. The company managed to adapt to the situation and built an alternative plan in a short time. Since it was difficult and even impossible to travel specifically to New York and Europe, and since the company directors and executives are based in Israel, Citrine Global took the decision to focus on Israel as first step, via its fully-owned subsidiary Citrine Global Israel Ltd.