Lpp Sa Uns/Adr (LPPSY) Q2 2025 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:00.872 Welcome, everybody. 00:00:00.872 -- 00:00:03.353 My name is Magda 00:00:09.545 -- 00:00:13.450 Kopaczewska, and I represent Investors Relations 00:00:13.450 -- 00:00:17.173 Unit in LPP. Marcin Bujkos, 00:00:17.717 -- 00:00:22.460 CFO and board member of LPP, is here with me tonight. 00:00:58.334 -- 00:01:01.458 And together we would like to invite you to the perspective. 00:01:01.458 -- 00:01:06.644 So all in all, we are satisfied that this dynamics was positive, particularly 00:01:06.644 -- 00:01:11.049 in the reserved brand. These were two-digit like-for-likes. 00:01:11.049 -- 00:01:17.177 In terms of e-commerce sales, we generated $1.4 billion in the second quarter, 16% 00:01:17.177 -- 00:01:19.377 of growth. 00:01:22.364 -- 00:01:26.213 In currents, constant currents, of course, we were planning 22. 00:01:26.213 -- 00:01:33.185 But in this channel, again, this difficult market show its face with 00:01:34.272 -- 00:01:38.457 lower traffic. And in the net, we decided. 00:01:47.002 -- 00:01:52.097 to optimize the performance marketing costs so the purchases 00:01:52.097 -- 00:01:54.785 of likes or 00:01:54.785 -- 00:01:58.135 clicks in the net so 00:01:58.135 -- 00:02:00.717 maybe we did not 00:05:05.182 -- 00:05:07.105 0.6% 00:05:07.105 -- 00:05:08.808 percentage 00:05:08.808 -- 00:05:14.056 point, that's the greatest share of the Sensei brand in the entirety of our offer, 00:05:14.056 -- 00:05:18.242 and the remaining context is active managing of gross margin. 00:05:18.242 -- 00:05:23.250 What does that mean? Those of us who are with us regularly might remember that in 00:05:23.250 -- 00:05:27.814 June, a quarter ago, we announced 00:05:29.347 -- 00:05:34.416 that the plan for this year was 1,500 openings, but we bet 00:05:34.4...