How To Make the Most out of an In-Person Conference – Before & After

Investor webinar replay

Meeting Overview The meeting focused on strategies for maximizing the value of attending investor conferences, particularly in the metals and mining sector. The speaker shared various digital tactics for preparation, engagement during the conference, and follow-up actions to ensure effective investor relations and marketing. Key Discussion Points - Importance of data collection before attending a conference. - Strategies for email outreach to potential investors prior to the event. - Utilizing social media to promote presence at the conference. - Geofencing and targeted advertising during the conference to attract attendees. - Collecting and managing contact information from conference interactions. Decisions Made - No explicit decisions recorded. Action Items & Next Steps - [Unassigned] : Share tactics for data collection from email marketing platforms like MailChimp or HubSpot. - [Unassigned] : Implement geofenced advertising strategies for future conferences. - [Unassigned] : Col...

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Replay transcript excerpt

[Speaker identities could not be resolved; generic labels used] [00:08] Speaker 1: Thanks for joining today. It's going to be how to make the most out of a conference, investor conference before after. I'll say it, I'm also going to talk about during the conference. So I should probably put that in the title. I don't have a fancy deck or anything. I'm just gonna go through some tactics and show you [00:23] Speaker 1: just [00:24] Speaker 1: via screen share, some of the tactics that I've seen be most effective. [00:28] Speaker 1: The genesis for this event really is, [00:31] Speaker 1: I've seen so many companies in metals and mining waste money at very expensive conferences. [00:37] Speaker 1: So if you're sending a team of even 2 or 3, a conference can easily cost $20, 000, $30, 000. [00:43] Speaker 1: And I hate to see companies waste money. So this is, I think, all the digital tactics that you have to do [00:50] Speaker 1: in advance, during, and afterwards [00:52] Speaker 1: to make sure that you get the most out of a conference. So what this isn't going to cover is administrative stuff, about how to set yourself up for success with a booth, et cetera. It's all the digital tactics for investor relations and marketing that you should, in an ideal world, get to before and during [01:11] Speaker 1: and after a conference. This is interactive. If any of you happen to have any questions, I see some familiar faces in the audience. Please do shoot me a question in the chat at the bottom right of your screen. I'll have some time after to run through it. Only if you have 1. But we should be able to go through a bunch of tactics. Obviously if you have questions afterwards, you can reach out to me at Romeo at 6. That's the number 6ix.com. [01:32] Speaker 1: I'm happy to an...