Herman Herroldsen
CEO
Replay available
Boozt AB (publ) (STO: BOOZT) Q2 2026 earnings conference call, held 2026-08-14. Replay captured from the company's public earnings webcast.

CEO
CFO
Analyst, SEB
Analyst, Kepler Shoebrew
Analyst, Danske Bank
Analyst, DNB Carnegie
Analyst, ABGSC
PARTICIPANTS ARE ABLE TO ASK QUESTIONS BY DIALING POUND KEY 5 ON THEIR TELEPHONE KEYPAD. NOW I WILL HAND THE CONFERENCE OVER TO CEO HERMAN HERROLDSEN AND CFO MICHAEL BURGBY. PLEASE GO AHEAD. THANK YOU AND GOOD MORNING TO ALL AND WELCOME TO OUR Q2 2026 WEBCAST. SO LET'S JUST TURN TO THE FIRST SLIDE, THE AGENDA. SO FOR TODAY'S PRESENTATION, WE'LL FOLLOW OUR USUAL AGENDA. I'll take you through the highlights and the strategic developments, and then Michael will walk you through the numbers in detail. So please move on to the next slide. When we started in 2026, our ambition was clear. We wanted to get back to double digital growth. We were quite confident that the initiatives we had put in place in 2025 were the right ones to position us strongly in the market and that they would bring us our growth momentum back. So this is why I'm very pleased that the results came through even faster than we expected. We grew 13% in the second quarter and we almost doubled our EBIT margin to 6.5%. And this was a broad-based performance with every major category and every market contributing. Behind the quarter, there were three main drivers. The first is our new assortment strategy, which is broader and more inspirational than before. We offered 55% more styles on Boost.com than in the same quarter last year and sold almost as many different styles also during the quarter. That was very positive. The second is AI. Our new AI initiatives have clearly improved the customer experience, and we're happy to see that our customers are responding accordingly. And the third thing is a real step change in our commercial organization. We've built a powerhouse of local country specialists, all sitting together at our new headquarters in Copenhagen, and this is something that we just couldn't hav...