Camplify Holdings Ltd. · ASX:CHL
Camplify — H1 2023 Earnings Presentation
53 slides from Camplify's earnings presentation, Feb 22, 2023
Slide 1: Camplify Holdings Limited 1HFY23 Results and Presentation
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 1143 Newcastle NSW 2300 P: 1300 416 133 ASX Announcement 22 February 2023 Camplify Holdings Limited 1HFY23 Results and Presentation Highlights; ● Camplify Holdings Limited release audited results for H1FY23. ● During thi
Slide 2: ASX announcement results commentary
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 1143 Newcastle NSW 2300 P: 1300 416 133 completion of this transaction occurred on 2nd December 2022. As a result, one month of results from PaulCamper are included in the H1FY23 figures. GTV increased to $46.2m for the
Slide 3: CEO comments and outlook
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 1143 Newcastle NSW 2300 P: 1300 416 133 after-tax loss of $1.8m, vs $2.8m in H1FY22. The continued work on gross profit margin has also seen an improvement from 49.9% to 58.1%. Camplify closed out the period with $24.9m
Slide 4: Growth focus and acquisition update
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 1143 Newcastle NSW 2300 P: 1300 416 133 CHL will be focusing on setting the business up for further growth and expansion, following the successful capital raise. A key component of this is the development and expansion o
Slide 5: Investor call details and About CHL
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 1143 Newcastle NSW 2300 P: 1300 416 133 Join the Camplify investor update call An investor briefing will be held via audio phone conference at 10am AEDT on 22 February 2023. You can register for this conference via the l
Slide 6: Camplify Half-Year Results Presentation
Camplify Half-Year Results Presentation Camplify AU | NZ | UK | ES April 2021 2023
Slide 7: Disclaimer & Important Notices
Disclaimer & Important Notices The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other information discussed at the presentation by or on behalf of Camplify Holdings Limited ACN #647 333 962 (Camplify or the C
Slide 8: Disclaimer & Important Notices
Disclaimer & Important Notices Forward looking statements The Confidential Information may contain forward looking statements which are statements that may be identified by words such as “may”, “will”, “would”, “could”, “expects”, “intends”, “anticipates”, and other similar words that involve risks
Slide 9: Acknowledgment of Country
Acknowledgment of Country Camplify pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands Camplify is a proud Newcastle company built on the lands of the Awabakal & Worimi people. 4
Slide 10: Agenda
Agenda 1. Introduction to Camplify Holdings Limited 2. Performance by the Numbers 3. Key Financial Information 4. Marketing & Industry Overview 5. Innovation & Development 6. Focus on Germany 7. Outlook & Growth 8. Summary & Appendix 5
Slide 11: Introduction to Camplify Holdings Limited (CHL)
Introduction to Camplify Holdings Limited (CHL) Camplify Holdings AU | NZ | UK Limited | ES AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation April 2021
Slide 12: CHL global platform in seven countries
CHL Thousands of vans, endless adventures. A global platform operating in seven countries. Group Australia UK New Zealand Spain Germany Netherlands Austria 7
Slide 13: Mission & Vision
Mission & Vision Our Vision Van life accessible for all. Our Values Trustworthy Empowerment Accessibility Our Mission Simplicity Empowering our growing community of RV owners to make outdoor adventures accessible everywhere. Endless Adventures 8
Slide 14: Our Brands
Our Brands @ camplify @) Teal Comper Myway
Slide 15: Strategy
Strategy Become the leading RV rental platform in market Grow current markets Fleet focus Enhance our platform development Help more hirers enjoy van life Build a beautiful efficient business 10
Slide 16: Performance by the Numbers
Performance by the Numbers Camplify Holdings Limited AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation 11
Slide 17: Marketplace Highlights H1FY23
Marketplace Highlights H1FY23 Highlights $46.2m $12.4m • Audited results. Period H1FY23. • GTV growth of 101.6% (pcp) to over $46.2m. • Revenue growth of 83.1% (pcp) to over $12.4m. Total Transaction Value Total Revenue +101.6% (pcp H1FY22) +83.1% (pcp H1FY22) • Increasing average booking value by o
Slide 18: Marketplace Highlights H1FY23
Marketplace Highlights H1FY23 Highlights • Retained hirers (repeat customers) globally sits at 23%, and in individual markets is calculated as follows: - AU 27% 26.91% 23% - UK 9% - NZ 7% - ES 1% - NZ growth has impacted global % due to volume Take Rate Retained global hirers of first time hirers fr
Slide 19: Continued strong global momentum for Camplify RV holidays
Continued strong global momentum for Camplify RV holidays • Hirers continue to enjoy longer trips leading to continued strong YOY growth in Average booking length. • Average spend per day is also increasing, with a 6.5% increase in the GTV per booked day in H1FY23 compared to the previous year. • Av
Slide 20: Growing Hirer & Owner Community
Growing Hirer & Owner Community ● Continued positive growth in the platform at strong CAC performance due to a combination of proven marketing growth drivers, network effects and continued positive industry trends. ● Platform investment allowed Camplify to scale with new customers and increased GTV
Slide 21: Future Bookings
Future Bookings Note • Future bookings are bookings that have been booked and paid for via the Camplify platform. • These take place in the future generally within the next 12 months. • GTV and Revenue is only reported once the booking starts. • These numbers provide an indication of pipeline activi
Slide 22: Market Performance: H1FY22 – H1FY23
Market Performance: H1FY22 – H1FY23 86% 74% 51% 57% Revenue Booking GTV Growth Fleet Growth Australia Growth Growth 1323% 1195% 824% 307% Revenue Booking GTV Growth Fleet Growth New Zealand Growth Growth -20% -25% -11% 56% Revenue Booking GTV Growth Fleet Growth UK Growth Growth 195% 181% 154% 196%
Slide 23: Marketing Update
Marketing Update $146 Owner Acquisition Cost $11 Hirer Acquisition Cost 56% of traffic from organic users • SEO: Strong ranking and traffic from target keywords • Direct: Traffic growth increasing from greater brand awareness • Social: 144,333 total followers • Referral: Traffic from industry partne
Slide 24: Key financial information
Key financial information Camplify Holdings AU | NZ | UK Limited | ES AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation April 2021
Slide 25: Financial Highlights
Financial Highlights Camplify has achieved a GTV CAGR of 81% with a focus on GP margin improvement. Take rate impacted by focus on higher margin product and PaulCamper's lower take rate. 20
Slide 26: Key Operating Metrics
Financial Metrics H1FY21 H1FY22 H1FY23 GTV growth in excess of 100% Gross transaction value (GTV) ($m) 14.2 22.9 46.2 continues to outpace fleet growth supported by further expansion of GTV Hire ($m) 12.9 20.2 40.6 Key Operating Metrics our Temporary Accomodation Program. Premium memberships & insur
Slide 27: Income Statement
$ Millions H1FY21 H1FY22 H1FY23 Revenue 3.2 6.0 12.0 Income Hire revenue 2.0 3.3 6.8 Premium membership fees 1.2 2.5 5.0 Statement Other Cost of sales 0.0 (0.9) 0.1 (2.7) 0.1 (4.9) Commentary Hire COGS (0.2) (2.1) (3.3) Premium membership COGS (0.6) (05) (1.1) Growth in Revenue (83% vs PCP) was driv
Slide 28: Cash Flow Statement
Cash Flow Statement Commentary $ Millions H1FY21 H1FY22 H1FY23 EBITDA (0.2) (2.8) (3.4) ● Working capital movement reflects increased cash Change in working capital 3.5 1.9 3.9 flow from: – short term bookings Non-cash items 0.0 0.0 0.0 – expansion of the temporary accommodation Cash flow from opera
Slide 29: Balance Sheet
$ Millions H1FY21 H1FY22 H1FY23 Assets Current Assets Balance Cash and Cash Equivalents 7.9 19.3 24.9 Trade and other receivables 0.8 4.8 23.4 Sheet Inventories 0.0 0.2 0.7 Other assets 0.0 0.3 0.5 Commentary Total current assets 8.8 24.6 49.5 Non-current assets Property, Plant and equipment 0.2 1.1
Slide 30: Marketing & Industry overview
Marketing & Industry overview Camplify Holdings AU | NZ | UK Limited | ES AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation April 2021
Slide 31: Owner Acquisition
Owner Acquisition Nurture from awareness to listing Owned Earned Paid Awareness Consideration Conversion 26
Slide 32: Hirer Acquisition
Hirer Acquisition Creating desire and interest in vanlife Owned Earned Paid Awareness Consideration Conversion 27
Slide 33: Brand Partnerships
Brand Partnerships Part of Camplify’s global marketing strategy is finding cost-effective ways to plug into its targets audiences through brand partnerships and collaborations. Teaming up with a brand with a relevant audience is a clever way to reach new customers, increase website traffic, increase
Slide 34: Continued strong earned media
Continued strong earned media 29
Slide 35: Caravan Industry Consumer Sentiment Report
Source: Caravan Industry Consumer Sentiment Report - August 2022 30
Slide 36: The European Market Opportunity
Active by Camplify and PaulCamper Potential Expansion The European Market # Represents no. of RVs Opportunity 127k 174k 394k 5.6M privately owned RVs in Europe 3 133k 345 days per year private RVs remain unutilised 4 806k 570k 0.4% of all RVs are on RV rental 1,397k 103k platforms today >70% 73k Mar
Slide 37: NZ travel sentiment
NZ travel sentiment • As at 30 November 2022, the Highlights monthly international tourism spend in New Zealand was $306,948,448. 231,279 In the same period in 2019, the monthly international tourism spend In November 2022 the number of monthly in New Zealand was $316,848,143. international visitor
Slide 38: Source references
1 http://datainfoplus.stats.govt.nz/Item/nz.govt.stats/f705ca38-ea6e-453f-b1d9-a95dc0fcaf59# 2 https://www.tourism.australia.com/en/markets-and-stats/tourism-statistics/international-market-performance.html 33 https://www.tourism.australia.com/content/dam/digital/corporate/documents/tourism-australi
Slide 39: Innovation & Development
Innovation & Development Camplify Holdings Limited AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation 34
Slide 40: Powered by Proprietary Tech
Powered by The Owner Preparedness Journey is identified as one of the key processes for Camplify, recruiting and empowering owners on the Proprietary Tech platform as quickly as possible. Camplify Technology Platform Pillars • Camplify has invested significantly in its technology platform and built
Slide 41: New Drivers Launching in FY23
Temporary Accident Excess Accommodation Reduction program (TAP) The implementation of new Expansion New Drivers AER product mix makes it compulsory for all hirers to Camplify has continued to Launching in FY23 be covered by a minimum AER cover. This change as expand its TAP offering to insurance com
Slide 42: Focus on Germany
Focus on Germany Camplify Holdings Limited AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation 37
Slide 43: European Expansion
European Expansion CY22 Headline $57.9m 12,965 Fleet 14.68% Numbers* AUD GTV 40,549 bookings of the 12,449,000 PaulCamper is a Across all PaulCamper International arrivals into • Camplify completed the acquisition of PaulCamper $132.4m AUD leading European operated countries. Germany in 2020 were fr
Slide 44: Outlook & Growth
Outlook & Growth Camplify Holdings AU | NZ | UK Limited | ES AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation April 2021
Slide 45: The Road Ahead for H2FY23
The Road Ahead for H2FY23 H2FY23 will be a year of integration, and positioning ourselves for success. Over the past few years the Camplify business has achieved consistent growth, and in H1FY23 this growth continued. During this period Camplify focused its efforts on meeting consumer demand for hol
Slide 46: FY23 Outlook & Priorities
FY23 Outlook & Priorities 1. 2. 3. 4. Expansion in Current Integration of Scale Through Advanced Product Expansion and Markets Acquisitions Systems Revenue Growth • Camplify continues to grow • Build a singular approach to a • Improve and develop systems to • Expand and extend the products based on
Slide 47: Summary & Appendix
Summary & Appendix Camplify Holdings AU | NZ | UK Limited | ES AU | NZ | UK | ES | DE | NL | AT Camplify Half-Year Results Presentation April 2021
Slide 48: Summary
Summary Dominant position in Australia, New Zealand and Germany being the leading operator in the New Zealand market, and increase in tourism across all three markets. With a combined 24,558 of total RVs on the platform, CHL still has less than 1% of the total RV market. Creating a truly global mark
Slide 49: Key Risks
Key Risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 50: Key Risks (cont’d)
Key Risks Competition The Company recognises the potential risk that existing competitors or new entrants to the market may increase the competitive landscape and have an adverse impact on the financial performance of the Company which in turn, would erode the Company’s revenue and market share. Exi
Slide 51: Key Risks (cont’d)
Key Risks Compliance with laws and The Company operates in a sector where the laws and regulations around its operations are evolving. There is a risk that new laws or regulations regulations generally may be enacted, or existing laws and regulations may be amended in such a way that impose obligati
Slide 52: Key Risks (cont’d)
Key Risks Assumed liabilities: Following the acquisition of PaulCamper, the Company will be required to account for any outstanding liabilities that PaulCamper has incurred in the past, including any liabilities which were not identified during its due diligence or which are greater than expected, f
Slide 53: CHL Group
CHL Group Camplify AU | NZ | UK | ES April 2021