Zebra Technologies Corporation · NASDAQ:ZBRA
Zebra Technologies — Investor Presentation (April 2024)
8 slides from Zebra Technologies's investor presentation, April 2024
Slide 1: Our brand strategy influences our persona
Our brand strategy influences our persona We are We have a vision for transformation at the edge of enterprise, Inspiring and seek to inspire our customers and partners to capture their performance edge. We are We know through customer research and analysis what it takes to get things done Pragmatic
Slide 2: Getting into the mindset of the Zebra persona
Getting Gettinginto intothe themindset mindsetofofthe theZebra Zebrapersona persona Think of an inspiring TED talk speaker who offers bold, new perspectives and breaks down big ideas to make them accessible to the audience Think of an insightful coach who pushes you to be your best and has an action
Slide 3: Breaking down our persona: The Inventive Ally
Breaking down our persona persona The Inventive Ally Inspiring Pragmatic • We believe in possibility ― • We like to roll up our sleeves and create, and seek to inspire our customers and partners bringing ideas to life in tangible ways • We bring original thinking and creativity • We balance our futu
Slide 4: Breaking down our persona: Collaborative
Breaking down our persona The Inventive Ally Collaborative • We balance our bold nature with a collaborative, respectful attitude that we bring to all of our work • We are also dedicated, supportive, and reliable ― someone our partners and end customers can count on • We know our customers well and
Slide 5: Three voice principles support The Inventive Ally persona
Three voice principles support The Inventive Ally persona Our voice persona An easy-to-remember persona we can “wear” and The Inventive Ally use to check how we write and speak Our voice principles High-level writing tactics that help us bring our Lead with Possibility (Inspiring) persona to life. N
Slide 6: Lead with Possibility
Lead with Possibility Principle 1 We connect with our audiences in a way that inspires. We have a vision for the future, are energized by possibility, and want to spark this same feeling in others. Do Don’t • Prioritize bold, action-oriented language that exudes confidence and prompts a • Speak in w
Slide 7: Make it Real
Make it Real Principle 2 We don’t just talk about possibility—we connect big ideas to real, tangible impact. We are pragmatic and proactive, showing our audiences exactly how we and our partners enable their success. Do Don’t • Ground conceptual ideas with tangible ideas, examples, or metaphors to g
Slide 8: Show We're in it Together
Show We’re in it Together Principle 3 We demonstrate our understanding and appreciation of our customers and partners in how we speak. We make it about them—their goals, their achievements, their contributions—and show that we are invested and committed to their success at every step of the way. Do
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