Slide 1: Presentation on Company Overview filing letter
(R WSs brightcom group Heh: +91 (40) 67449910 EEAX 491 (22) 66AU9B77 May 03, 2020. BSE Limited National Stock Exchange of India Ltd. P. J. Towers, Dalal Street, Exchange Plaza, Bandra Kurla Complex, Bandra MUMBAI - 400 001. East, Mumbai-400051. Scrip Code: 532368 Symbol: BCG Dear Madam/Sir, Sub: Pre
Slide 2: Company Overview
ANN brightcom group COMPANY OVERVIEW
Slide 3: Company Overview
Brightcom Group is a leading global provider of comprehensive online or digital marketing services to: direct marketers, brand advertisers, and marketing agencies. We offer them access to the billions of Internet consumers that visit our network of name brand publishers spread across the world. The
Slide 4: Historical Overview
• The founders, Suresh Reddy and Vijay Kancharla started USA Greetings in 1998 and renamed the business to Ybrant technologies in 2000. Over the period of next twenty years, the Company became a global player in digital marketing and related platforms by successfully acquiring and integrating 10 acq
Slide 5: Company Timeline
Company Timeline LYCOS Gets Listed on the National Stock Exchange of India. Acquired MediosOne in US for $4.5 Announces Lycos Life Division. million, thereby entering into front end Raises $18 million from Oak India and Expanded offerings in digital marketing space. Batterymarch. Acquired LYCOS from
Slide 6: Company Structure
Company Structure Brightcom Group Limited (India) 100% Ownership 100% Ownership 100% Ownership 100% Ownership 100% Ownership 100% Ownership 100% Ownership 100% Ownership International Ybrant Media Dyomo Max Interactive Online Media Yreach Media LIL Projects Frontier Data Expressions Inc. Acquisition
Slide 7: Services Overview
The Company’s services can be categorized into three primary divisions: (i) Ad-Tech (digital/ advertising), (ii) software Services Overview development services / IT services, and (iii) future technologies. The Company’s software development services are based in India, while all other subsidiaries
Slide 8: Digital Advertising
The Company’s services provide advertisers and online publishers with a combination of campaigns, networks, and technologies to engage consumers and maximize their digital marketing reach. The following provides a summary of Company’s services: Video Advertising: The Company offers video advertising
Slide 9: Affiliate Marketing and Social Marketing
Affiliate Marketing: The Company offers affiliate marketing where in a publisher joins an advertiser’s affiliate marketing program and agrees to distribute the advertiser’s advertisements in exchange for commissions on leads or sales generated. One form of affiliate marketing is co-registration, whi
Slide 10: Software Services & Future Technologies
Record-Keeping for Client Interaction: The Company collects and stores all information generated in client interactions in a data warehouse, which allows users to review and structure campaigns to improve effectiveness of services. The Company reviews all product and service inquiries and orders at
Slide 11: Products & Brands
Through its various subsidiaries, the Company owns the following products: Products & Brands Onetag: generates a tag by the One Tag system which is implemented on the publisher’s website or ad-server to trigger the banner display from the Company’s system every time an impression is called. It is on
Slide 12: Intellectual Property
• The complexity of the Company’s products and the know-how incorporated into them make it difficult to copy or replicate specific features. The Company relies on a combination of confidentiality clauses, copyrights and, to a lesser extent, patents, and trademarks to protect its intellectual propert
Slide 13: Customer Overview
Customer Overview The Company’s customers include Ad agencies, publishers, and direct advertisers that depend on the Company’s products to deliver a comprehensive marketing experience to their clients. The following table provides a snapshot of few of the Company’s customers: CUSTOMER LOGOS
Slide 14: Customer Concentration
Customer Concentration The Company has a diversified base of customers where the top 10 customers within each subsidiary represent less than 45% of revenue from respective subsidiary, with an exception of LIL Projects Pvt Ltd where 100% of revenues are generated from Top 10 customers: CUSTOMER CONCE
Slide 15: Roadmap
Roadmap The Company has stayed at the forefront of its sectors by continuing to invest in new technology and expand through select acquisitions. The Company has a deep understanding of digital advertising trends, software and solid track record in acquiring and integrating niche technology companies
Slide 16: Legal Matters and Equity Capitalization
The Company has one pending litigation outstanding in the matter Daum Global Holdings Corp. v. Ybrant Digital Legal Matters Limited et al. The dispute between the parties arose out of a certain stock purchase agreement dated as of August 15, 2010 (“SPA”) between Daum and Ybrant Media Acquisition, In