Slide 1: Slide 1
Slide 2: Forward-looking statements
In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are those that predict or describe
Slide 3: Slide 3
Slide 4: Management team
Robert FX. Sillerman Chris Stephenson John Small Greg Consiglio Kevin Arrix Geir Magnusson Executive Chairman & CEO President & COO CFO EVP of Business Development Chief Revenue Officer Chief Technology Officer CKX, SFX Entertainment, SFX Broadcasting MTV, Interscope Records, Microsoft GLG Partners
Slide 5: TV viewing and second screen usage
2 Cc) 35 hours of TV every week waic! cd by the average American 86% usesecond screen While waiching TV @ 18 loyalty members! Source:Melsan,“SnapshetofUS Televison saga 2010, “lta Tens Tablet andSmartphone Use while Watching TV. 202 Colloguy-The201 Cally Loyalty Cans 20M Me
Slide 6: Get rewarded for what you love to do
Get rewarded for what you love todo and are doing anyway.
Slide 7: Earn real rewards for watching your favorite TV shows
Earn real rewards for watching your favorite TV shows Vv viggle
Slide 8: One on one connection allows targeted offers
| One on one connection allows targeted offers rs TV spend increasing with need for proven RO! Brands want to innovate in social media iv Rewards drive sales and foot traffic to retail Source arcaysCaptalIntamet & Media 10, OT PwC, Gaba Entertainment and Mea Outlook, 207-205 2, "Global Noble Adverte
Slide 9: The Viggle Experience
The Viggle Experience
Slide 10: How Viggle works
O Doe O je =C) Es =_ -—_] 1. Tapthe App 2. AudioFingerprint 3.Confirms to check into your —_ matches withshowsin —> ‘and checks you favorite shows data center into the show oe Cape points and get real rewards 5. Play,Share& Discover <== 4. Rewards shows with friends and you points for engage with br
Slide 11: Check-in to over channels
Check-in to over 185 channels: Ww Live | »DVR »Online (Hulu, ABC.com, etc) Fox © he =sF7 Uo HBO | ©) D Gn mM Be FE GD some © ire, 3 eyo <a GIN FX Me
Slide 12: Live Product Demo
Vv viggle Live Product Demo
Slide 13: Discovery, Engagement
Discovety, Engagement sul ey
Slide 14: Slide 14
Slide 15: FullScreen Engagement
FullScreen Engagement
Slide 16: JetBlue Live Gameshow & Quiz
JetBlue Live Gameshow & Quiz Getaway withit a)
Slide 17: Sports: The Trojan Horse for Social TV
Sports. The trojan horse for Social TV My Guy: RealTime Fantasy Sports. Pick Any Player. Any Game. Any Time. He Scores, You Score Points. Convert Your Points For Real Rewards. “For Viggle, MyGuy also represents a natural progression for the brand. Sports drives the majority of social activity on tel
Slide 18: MyGuy engagement results
+50% of all unique users who checked into a game played MyGuy + The average user who played MyGuy played during two games this week + 86% of players stated that they will play MyGuy atleast once per week during the NFL and NCAA Football seasons this year Me
Slide 19: Total Registered Users By Month
Total Registered Users By Month 1,102,776 Total Registered Users By Month, 557,987 Registered Active Users, as of August 31, 2012 295,097 Monthly Active Users, August 2012 a 85 Minutes Active per session 19% Completed engagements /Ad impressions August 2012.
Slide 20: DIRECTV partnership
Bl: Me DIRECTV. Viggle Is The Loyalty Pri im For DIREC 22 jon Households 40 Million Subscribers DIRECTV promotes Viggle Drives Acquisition Viggle On Air & DTC For DIRECTV
Slide 21: Advertisers
al Q2 Q3 G Gi on a BP G @ on ® vcesi e' @m & ® | | | “Mercedes Renz SINS | LING Nextrogena ud j PO Serco = Silk | @ vcecsi or FOX Rea ee F 9 as Doe | Dov | Dftene, a eee | Gemec cavitaie Uy capitate | mona EOS | my NATIONAL a Gri ae en
Slide 22: Advertiser revenue and categories
Adve a O 2012 Quarterly Ad Revenue ($000s) No. of Advertisersin Quarter No.of Advertisers Spending $100k: in Quarter ‘2702 2012Booked Revenueby No. Advertisers by Level of ‘Advertiser Category 2012 Booked Revenue a Network Broke ee
Slide 23: Users love it
Ooo OR Users love it ¢ Real rewards for watching TV ¢ More fun watching TV ¢ More sharing with friends about TV ¢ Discovering new TV shows
Slide 24: TV Networks love it
TV Networks love it «Increased viewership = increased revenues ¢ Drives live viewing and new show sampling + Proof that TV advertising works - Drives audience engagement
Slide 25: Advertisers love it
Advertisers loveit «Emotional one-on-one engagement « Highly targeted «Accountable and measurable «Ties TV advertising to retail sales
Slide 26: The Platform For TV
\A Viggle Vi f iggle Viggle API Audience Live Engagement Events Toolkit The Platform For TV
Slide 27: Earn rewards: music, movies, games
i @ viggle = viggle Listen to Music Go to the Movies Earn Rewards Earn Rewards ey = viggle Play Games Earn Rewards
Slide 28: Press and reviews
Includedin: “The 20 Best | “..one of the most buzzed | “Itreallyshows whatsocial “Im betting onthem to iOS and AndroidAppsof | about appsinsocialtv..” | TVisgoingto evolve someday become an 2012(So Far)” into...” essential application on everyone's mobile device.” aie recscrints os Ap emda Ga Oneof“
Slide 29: The Loyalty Program For Entertainment
Vv viggle The Loyalty Program For Entertainment.
Slide 30: Slide 30
Slide 31: Slide 31