Slide 1: Accelerating Growth for the World's Leading Brands
-— FLUENT Accelerating Growth for the World's Leading Brands Nasdaq: FLNT
Slide 2: Forward-looking statements
FLUENT Forward-looking statements Forward-Looking Statements Safe Harbor ‘This presentation contains “forward ooking statements” within the ‘meaning ofthe Private Securities Litigation Reform Act of 1995, a5. ‘amended, Non-GAAP Financial Measures This presentation contain “non-GAAP financial measure
Slide 3: Fluent is driving growth in the commerce media industry
FLUENT is driving growth in the commerce media industry by helping advertisers connect with high-value consumers & media partners to unlock new revenue
Slide 4: Why Fluent?
FLUENT Emerging Innovator in Commerce Media Solutions Why Fluent? tablished Brand with ‘Acquisition Expertise Growth Fueled by Proprietary Data ‘Strong Growth Potential Through Curated Approach Elevating Performance with Industry-Leading Technology (taaeg: FT) nator Preset | sane 225 Inthe rapidly g
Slide 5: Monetization and supply and demand across Fluent's commerce media network
. . FLUENT Monetization > Supply > & Acquisition at Scale Advertisers: + Extend marketing reach with Heh trercconcriaes Incremental a inventory eos a > ) FLUENT ‘customer conversion with robust audience targeting capabilities + Drive enhanced campaign iS iS performance . Media Partners Ry « Advertis
Slide 6: Commerce Media is a Superior Digital Advertising Model Driving Favorable Economics
Commerce Media is a Superior Digital Advertising Model Driving Favorable Economics What is Commerce Media? ing, driving Benefits for Fluent i) e S 88 Longtem orale Contacte event Share Pretetablty Integrated Technology
Slide 7: Emerging Commerce Media Opportunity is Significant
Emerging Commerce Media Opportunity is Significant Fluent’s Commerce Media Solutions annual run rate! currently exceeds $65 million as segment continues to scale aggressively Legacy Owned & Marketplace more than media spet “ana te naan caged oem cist earn
Slide 8: Commerce Media is Driving a Strategic Shift in Revenue and Margin Composition
Commerce Media Solutions is Driving a Strategic Shift in Revenue and Margin Composition Commerce Media Solutions has achieved substantial growth since Q1’23 laun weaker front half and stronger fourth quarter Business Segment Revenue as a Percentage of Total Revenue 1923 1024 1025 and incremental enh
Slide 9: Leveraging Commerce Media Across High-Growth Industries
Leveraging Commerce Media Solutions Across High-Growth Industries Fluent works with enterprise advertisers and media partners to monetize customers across diverse markets Established Media Partners = : growth in 2025 with © Fanatics vividseats — BARNES&N0! new verticals expected to drive enhanced op
Slide 10: Launch of Rebuy Ads Powered by Fluent on Shopify
Launch of Rebuy Ads Powered by Fluent on Shopify Represents Significant Commerce Media Opportunity ‘Strategic partnership provides post-purchase advertising for merchants on the Shopify platform + Rebuy Engine generates over $1 billion in new revenue for 12,000+ active ‘merchants each year luent ‘me
Slide 11: Our Solutions Provide Multiple Touchpoints for Media Partners and Advertisers
Our Commerce Media Solutions Provide Multiple Touchpoints for Media Partners and Advertisers Home Page Window Shopping Shopping Cart ‘Sponsored content a > welcomes end engeges buying decisions Product eelection CRM Continue engaging with < the customer beyond the « sale builds loyalty Checkout t Up
Slide 12: Established Owned & Operated Business Provides Competitive Advantage
Established Owned & Operated Business Provides Competitive Advantage Proven marketing experience with Extensive first-party Industry-leading fee aa Tier-1 brands database of technology and Al acquisition focused on driving customer insights solutions ensure measurable and behaviors optimal ad delive
Slide 13: Precision Targeting Powered by First-Party Data and AI
FLUENT Precision Targeting Powered by First-Party Data and Al Fluent’s Al leverages millions of consumer profiles to drive 1:1 ad personalization, boosting conversions and return on ad spend (ROAS) for leading brands redictive customer intent, ensuring click-through and conversion ‘metrics enhances
Slide 14: Media Partner Case Study: Major Sportswear Retailer Increased Ad Revenue Per Session by 35%
Client Objective Deliver an improved post-checkout experience and encourage additional consumer spending Solution ‘Sourced a broad range of relevant advertisers that fit stringent media partner criteria and complemented the professional sports league partnerships the media partner works with to deli
Slide 15: Advertiser Case Study: Casual Mobile Gaming Developer Exceeds ROAS Goals by 30%
Client Objective Maximize return on ad spend for mobile game developer target user acquisition for its applications Solution Leverage Fluent's industry expertise and and customer and extensive first-party database to acquire new Users, increase application installations, and drive a higher ROAS for
Slide 16: Strengthened Financial Model Provides Foundation for Growth
Strengthened Financial Model Provides Foundation for Growth 2025 - 2026 r » Margin expansion and enhanced operational performance supported by growth of Commerce Media Solutions 2016 - 2024 Ongoing expense discipline contributing to growth and enhanced profitability Continued growth and shift of bus
Slide 17: Capital Structure and Balance Sheet Summary
FLUENT Capital Structure and Balance Sheet Summary Cap Table as orntay 16,2025 ommon Shares Outstanding 24,724,654 Restricted Stock 638,241 Opbane ao Directors and Officers , c 7% Common Stock Warrants: (held by insiders and affiates) 1,829,956 Achat Tepresent97% of Convertible Notes: (held by insid
Slide 18: Summary
Summary Fluent is Building A Stronger Business with a Heightened Focus on the Rapidly Growing Commerce Media Market results : integrated technology, and a favorable revenue-sharing structure Leveraging deep industry connections built by legacy 080 Media industry ‘Anticipate enhanced profitability su
Slide 19: Investor Relations
FLUENT Investor Relations com (203) 972-9200 (Nasdiag:FLNT) Investor Presentation | June 2025