Slide 1: Accelerating Growth for the World's Leading Brands
— FLUENT Accelerating Growth for the World's Leading Brands
Slide 2: Forward-looking statements
FLUENT Forward-looking statements Forward-Looking Statements Safe Harbor ‘Thia presentation contains “forwardocking statements" within the ‘meaning of the Private Secures Ligation Reform Act of 195, 09 Non-GAAP Financial Measures ‘This presentation contains “non-GAAP financial measures’ which are ad
Slide 3: Fluent empowering businesses in commerce media
FLUENT FLUENT is empowering businesses in the rapidly growing commerce media industry by connecting advertisers with their most relevant customers.
Slide 4: Emerging Innovator in Commerce Media Solutions
FLUENT Emerging Innovator in Commerce Media Solutions Why Fluent? Established Brand with mec bit Growth Fueled by Proprietary Data Strong Growth Potential Through Curated Approach Elev Enhancing pr Industry-Leading Technology ‘conversions and stoy competitive in commerce medio (aay FU) estar
Slide 5: Competitive Advantage in Commerce Media
1 Owned & Operated Business sas S Competitive Advantage in Commerce Media Proven marketing ecceeree experience with Extensive first-party Industry-leading peal ee Tier-1 brands database of technology and Al acquisition focused on driving customer insights solutions ensure measurable and behaviors op
Slide 6: Advertisers and Media Partners
Advertisers: Extend marketing reach Increase engagement and ‘customer conversion. Scalable reach with target audiences Media Partners: Increase ad revenue Drive repeat customers direct connection with advertise Media Partners Offering solutions for Pst Action, Post, Purchase, ‘Customer Loyalty Suppl
Slide 7: Commerce Media is a Superior Digital Advertising Model
FLUENT Commerce Media is a Superior Digital Advertising Model Driving Favorable Economics What is Commerce Media? Commerce media leverages first-party data and digital loventony from ‘media partners traditional advertising, driving scalable revenue in a privacy-focused data- driven environment Benef
Slide 8: Emerging Commerce Media Opportunity
Emerging Commerce Media Opportunity Fluent's Commerce Media Solutions is already at a $50 million annual revenue run rate’ and continues to scale aggressively epee cerag mete ee i afar (Eimeea (anda: FONT) ener Presentation Nevember 2026
Slide 9: Leveraging Commerce Media Solutions Across High-Growth Industries
Leveraging Commerce Media Solutions Across High-Growth Industries Fluent works with enterprise advertisers and media partners to monetize customers across diverse markets Targeting high double- digit growth in annual New Verticals transactions in 2025 with © Travel new verticals expected to. > Finan
Slide 10: Commerce Media Solutions Provide Multiple Touchpoints
ja Solutions Provide Multiple édia Partners and Advertisers a = lome Page Window Shopping ‘Shopping Cart c¢ > > welcomes and engages ‘ustomers buying decisions Product eeection CRM Post Checkout Checkout < Cooma al A Present addtional relevant < Upsell during the fa bls yay buying mode providing tar
Slide 11: Precision Targeting Powered by First-Party Data and AI
Precision Targeting Powered by First-Party Data and Al Fluent’s Al leverages millions of consumer profiles to drive 1:1 ad personalization, boosting conversions and return on ad spend (ROAS) for leading brands fret party dees; dewering customer intent, ensuring resonate with individual atthe perfect
Slide 12: Strengthened Financial Model Providing Foundation for Growth
Strengthened Financial Model Providing Foundation for Growth 2016 - 2023 or 12% CAGR 2016 - 2022 —1H' 24 2H’ 24 - 2025 + Margin expansion and enhanced operational performance supported by growth of Commerce Media Solutions Ongoing expense discipline ‘and growth management driving enhanced ity inued
Slide 13: Commerce Media Solutions is Driving a Shift to Higher Margin Revenues
Commerce Media Solutions is Driving a Shift to Higher Margin Revenues for Fluent mmerce Media Solutions has experienced triple digit = year over year revenue growth since its Q1'23 launch with steadily improving gross rgin Commerce Media Solutions continues to represent a larger portion of Fluent’s
Slide 14: Media Partner Case Study: Major Sportswear Retailer
FLUENT — Media Partner Case Study: How a Major Sportswear Retailer Increased Ad Revenue Per Session by 35% Client Objective Results Deliver an improved post:checkout experience and encourage additional consumer spending 54% Increase in Revenue for Media Partner Solution Sourced a broad range of rele
Slide 15: Advertiser Case Study: Casual Mobile Gaming Developer
FLUENT Advertiser Case Study: Casual Mobile Gaming Developer Exceeds ROAS Goals by 30% with Fluent’s User Acquisition Solutio Client Objective Results Maximize return on ad spend for mobile game developer target user acquisition for its applications +30% Above Target Return On Ad Spend Solution Leve
Slide 16: Capital Structure and Balance Sheet Summary
Capital Structure and Balance Sheet Summary As of Ser Cap Table (000s) Long-Term Shareholder Value Common Shares Outstanding: 16877 Directors and Officers holdings Restricted Stock Units & Options: 1,391 represent 36% of fully diluted Convertible Notes: (held by insides and offs) 693” 0 Fully Dilute
Slide 17: Summary
Summary Fluent is Building A Stronger Business with a New Model Targeting the Rapidly Growing Commerce Media Market Shifting to higher-margin business with reliable revenue streams driving more predictable and sustainable results tegrat technology, and a favorable revenue-sharing structure Legacy-ow
Slide 18: Contact
luent@imsinvestorrelations.com (203) 972-9200 (Wasdag:FLNT) Investor Presentation | November 2024